Gamification has experienced some positive transformations and is now being treated with a lot more respect than in the past. However, not all businesses have been able to implement game mechanics into their strategies with equal success.
The effects of the worldwide pandemic have damaged many industries, and now businesses that relied entirely on real-life interactions are looking for new ways to deal with their customers and workforce from a distance. Nowadays, companies need to find the proper tools to reach for new opportunities effectively.
In this article, we’ll take a look at some of the hottest Gamification trends that are changing the business landscape in 2022. By being aware of these trends, you will learn which tools might best serve your own business so that you can be one step ahead of the competition.
Gamification has become a force to be reckoned with and both large and small businesses are seeing the great benefits of engaging their customers and workforce with its tech, which is also reflected in recent statistics:
No matter what path you decide to take to gamify your own business, these are the biggest Gamification trends that you should be aware of:
For reasons known to most of us, in the past couple of years, all over the world, real-life meetings have been transformed into web call meetings. In businesses where meetings are a key part of operations, this has brought a lot of pressure. According to findings, this market is currently blooming and an increasing number of businesses will be using it in the years to come as people embrace the home office setting. Although a lot of people may have started feeling a bit dizzy from the pressing amount of online meetings, marketing companies are working day and night to make them more enjoyable through Gamification.
Gamification can help make virtual meetings much more enjoyable and keep employees motivated while you gain valuable insights about your audience to make smarter business decisions.
VR learning games used in the learning industry are some of the most beloved types of games in 2022. They do wonders for student motivation and create an environment where students can better engage with information in a more fun way instead of having to go through mundane learning processes.
Approaches that utilize Gamification are making massive waves when it comes to creating working business solutions as well as keeping employees at the top of their game.
One example of VR gaming in the learning sector comes from The Stanford Ocean Acidification Experience. Knowing that not everyone is aware of the acidification of the ocean, the team created a Virtual Reality game that shows how it happens and what the consequences are. The game is now being used in schools, museums, and many other institutions around the world, and has become part of one of the most significant studies on Virtual Reality.
A.I. will be the main component of change in Gamification tech. It has predictive elements, which help the process of Gamification become more adaptive. This collaboration has already been seen working great for the learning industry. Gamified learning can now adapt to a student’s knowledge level, with the function to recognize topics and details the student has limited or no knowledge of. It provides a highly customized and uniquely crafted learning experience.
Soon, Artificial Intelligence technology will be implemented in various industries as its adaptability has no equal.
Gamification is normally used to motivate employees so they can perform better, grow faster within the company, and bring in more revenue. In sales, points, badges, and leaderboards are used to encourage friendly competition. This method can also be used in the field of learning, both for salespeople and customers. Gamification can help sales teams gain valuable insights about new products or services.
5G technology is forecasted to be in full operational mode this year. With eye-popping download speeds of up to 20 gigabits per second, people won’t have to get frustrated while waiting for heavy apps to load.
5G also has amazing things to offer for work environments. Company staff can quickly and conveniently access massive data from their official servers. And in terms of Gamification, we will be getting an extra does of richness to what we can already do with gamified solutions.
The 5G sector will keep making people’s lives easier, quicker, and more accessible in the years to come. Its value has been estimated to jump to $1.3 trillion in the next 10 years.
A recent Gallup study found that the majority of millennials feel distracted at work. Needless to say, this is a big problem for small businesses worldwide, and to combat the problem, many have turned to Gamification through mobile apps as a solution.
Mobile apps are convenient to use and make processes much easier for on-the-go employees. In addition, small businesses are going back to the bring-your-own-device practice, and this goes perfectly hand in hand with the addition of Gamification techniques and leaderboards for mobile apps.
This trend will likely continue to gain steam through 2022 and more small businesses are expected to synch Gamification techniques with mobile apps. This is a great way to increase workforce motivation and engagement, which in turn will bring more productivity.
Standard Gamification approaches are getting out of fashion. In truth, 74% of people who receive content that doesn’t align with their interests have expressed their frustration about it while 94% of businesses believe personalization is the key to success.
Personalization is crucial for the success of any business, and this is naturally also true for Gamification. The trend is here to stay and many Gamification providers offer tools to help businesses create personalized Gamification experiences for their customers.
We have yet to see the full potential of personalization in Gamification, but rest assured that the future is even brighter than what is being promised as technology evolves at lightning speed.
In the last few years, Gamification has become a crucial component of employee onboarding. Today, with an increasing number of people working remotely, this process is gaining even more steam, and according to studies, it will soon be the new normal. In the last couple of years alone, many hiring managers have chosen Gamification as their go-to solution for onboarding new employees.
Gamification allows companies to provide a much more immersive experience for their new employees from the moment they first download and start interacting with the training app. Trivia games, performance tracking, and leaderboards are great ways to boost a sense of community from the first day of employment.
Be sure that we’ll be seeing a lot more of this trend throughout 2022!
In play-to-earn, people can make money or win prizes for playing games. This can be done by completing quests, winning tournaments, or through microtransactions. There is a great opportunity for companies to embrace this approach, whether through contribution rewards or other reward systems not associated with salary.
Virtual economies have been around for many years now, but with the birth of NFTs and Blockchain, the play-to-earn system can do wonders for many businesses and customers. And with NFTs now representing digital currency, we now have a way to move assets from one place to another with the opportunity to sell in a marketplace.
It will likely take a few more years before more serious businesses start implementing play-to-earn, but it is something we should keep our eyes open for. It has the potential to greatly impact benefit, reward, and recognition programs in companies at some point in the future, but that would likely be a slow process that will take a few more years to evolve.
Well, at least the seeds have been planted!
Nowadays, Gamification is being used in many fields, including education, HR, call centers, fitness, SaaS and wellbeing, sales, Tech Companies, design, retail, and others. Ecommerce and retail businesses, for example, use it to bring out positive consumer behaviors. In an enterprise, Gamification is used to drive worker engagement, productivity, and skill.
In the meantime, the gym sector is using it to create highly effective new fitness programs. While people embrace digital watches with fitness training features, developers and trainers have turned to Gamification to bring us the best possible app experiences. With the power of Gamification, fitness apps can engage fitness enthusiasts while luring potential users for whom sports don’t play a big role in life.
Gamification is also on the way to transforming the financial sector, politics, healthcare, and automotive. The US army has even turned to Gamification as a means to recruit new personnel. Potential recruits can test their abilities to find out whether they have the physical strength and mental capacity needed to be a full-fledged soldier.
This is a strong indicator that Gamification is being taken with more seriousness, which is one of the reasons more industries are embracing it.
The global Gamification market is growing with lightning speed each year. The Covid situation helped popularize it and most of today’s businesses use at least some form of Gamification. With the emergence of the metaverse, more and more large businesses are embracing gamified solutions to grow their revenues and provide more relaxing and enjoyable experiences for users.
In short, as the landscape of Gamification keeps evolving, companies around the world are setting their aims on personalization, and Gamified solutions are having an astonishing effect on revenue, employee, and customer engagement.
Mundane business sectors are enjoying newfound success by turning stale processes into fun experiences. Regardless of the type of business you’re running, you can only gain by gamifying – it’s just a matter of finding a strategy that works best for your needs.
Some of these trends highlighted in this article will keep on going strong throughout 2022, but others may start to fade. It’s hard to tell what the future holds for each of these trends but one thing is for sure – Gamification will always be an excellent tool for pleasing customers and employees while growing your business.
The last couple of years have been instrumental for the growth of technological developments and things will get increasingly interesting from here.
No matter what kind of Gamification solutions you’re interested in, Smartico.ai can help you meet your goals and shoot for the stars. To start building a better business through Gamification, book your free demo today at: https://smartico.ai/request-a-demo
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