ISO 27001:2022 certified

Setting the Standard in Gamification
for iGaming

We’ve spent years perfecting a gamification ecosystem shaped by the needs of hundreds of global clients. Backed by seasoned CRM professionals, Smartico offers tools designed for player retention and user engagement without gimmicks or shortcuts.

Trusted by 1000+ Brands:
E-Play24 Logo
Growe Logo
Oddsgate Logo
Betstarters Logo
AtlasLive Logo
White Hat Gaming Logo
ProgressPlay Logo
Wiztech Logo
Playamo Logo
Goldenpalace.be Logo
Wow360 Logo
E-Play24 Logo
Growe Logo
Oddsgate Logo
Betstarters Logo
AtlasLive Logo
White Hat Gaming Logo
ProgressPlay Logo
Wiztech Logo
Playamo Logo
Goldenpalace.be Logo
Wow360 Logo

The first unified CRM and Gamification platform

Smartico was the first to unify CRM and Gamification into a single solution. While others follow, we continue to set the benchmark.

One Source of Truth

Merge CRM insights and gamification mechanics to create campaigns that are both data-driven and action-focused.

Behavior-Based Triggers

Launch missions, rewards, or communications automatically, responding to real-time player activity like deposits or gameplay.

All-in-One Control

Manage every aspect of engagement - personalized messages, rewards, and gamified experiences from a single, unified system.

Gamification Done Right

We give you complete control over every gamification element to match your goals.
With Smartico, gamification isn’t a gimmick; it’s how you increase revenue, cut bonus costs, and keep players coming back.

Create tailored missons
 for your players

  • Design personalized missions that encourage specific player behaviors, such as completing spins or trying new games.
  • Reward players with points, free spins, or bonuses to enhance engagement and retention.

Motivate progression with level-based
 rewards

  • Players unlock exclusive rewards as they advance through levels, encouraging consistent play.
  • Provide a sense of progression that keeps players engaged and striving for more.

Add Competition with real-time leaderboards

  • Highlight top players in daily, weekly, or monthly leaderboards to drive activity.
  • Motivate players to climb the ranks by offering meaningful rewards for top performers.

Excite players with competitive tournaments

  • Organize time-limited tournaments for any activity: casino games, sports bets, or custom challenges.
  • Customize events to engage specific players or align with promotions.

Recognize achievements with collectible badges

  • Award badges for reaching milestones, completing missions, or performing key actions.
  • Encourage players to collect and showcase achievements, adding depth to their experience.

Turn points into rewards at the marketplace

  • Provide players with a shop to redeem points for bonuses, free spins, cashback, or exclusive items.
  • Enjoy full flexibility with customizable categories, multicurrency support, and safeguards like purchase limits and terms to maintain engagement.

Points:
The Core of Engagement

  • Customizable Currency: Define the name, value, and purpose of your points to match your brand and strategy.
  • Flexible Redemption: Allow players to use points for bonuses, free spins, or exclusive items in your marketplace.

Customize your way

Out-of-the-Box gamification,
Ready to go

Smartico’s gamification works out of the box with skinnable widgets for quick setup or flexible APIs for a fully custom look.

Easy Plug-and-Play Widgets

Get started fast with fully skinnable, plug-and-play gamification tools, no extra development needed.

Customizable Retention APIs

Use our flexible APIs to design your own widgets, ensuring gamification matches your brand perfectly.

Open-Source Examples

Access default examples of our API in open source format, giving you a head start and the freedom to build on our proven templates.

Beyond Technology:
We Bring Expertise and Partnership

With Smartico, you’re not just getting software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership.

1. Tailored Onboarding and Training

Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers

A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support

Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.

What clients have to say

E-Play24 Logo
E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe Logo
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Oddsgate Logo
Oddsgate
CMO
Smartico gives our CRM team the perfect tools to amplify what we do best—scaling our clients' operations and driving engagement with precision. It’s like having a trusted co-pilot that matches our expertise every step of the way!
Betstarters Logo
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.
AtlasLive Logo
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
White Hat Gaming Logo
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
ProgressPlay Logo
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
Wiztech Logo
Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
Playamo Logo
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
Goldenpalace.be Logo
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Wow360 Logo
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.

FAQ

What are the benefits of using Gamification for the business?
What kind of items can be sold in the Smartico Store?
Is there a ready-to-use template provided by Smartico to set up Gamification?
What are the KPIs that can be measured in the gamification concept?
Is it possible to have one gamification setup that is used by users of multiple brands?
What are the steps of setting up gamification tools?
What are the tools to protect gamification setup from abusers?
How deep personalization can go in the context of gamification?
What are the operational limitations of Smartico gamification tools?
Will it actually help my visitors answer general questions?

Ready to use Smartico?

Join hundreds of businesses worldwide engaging players with Smartico.