ISO 27001:2017 certified

The ultimate CRM solution for iGaming

Smartico equips your CRM team with the tools to run real-time campaigns, deliver personalized messages, and automate player rewards, all tailored to keep engagement high and retention strong.

Trusted by 1000+ Brands:
E-Play24 Logo
Growe Logo
Oddsgate Logo
Betstarters Logo
AtlasLive Logo
White Hat Gaming Logo
ProgressPlay Logo
Wiztech Logo
Playamo Logo
Goldenpalace.be Logo
Wow360 Logo
E-Play24 Logo
Growe Logo
Oddsgate Logo
Betstarters Logo
AtlasLive Logo
White Hat Gaming Logo
ProgressPlay Logo
Wiztech Logo
Playamo Logo
Goldenpalace.be Logo
Wow360 Logo

Simple, Intuitive, and Built for iGaming

Smartico simplifies CRM for iGaming operators, providing tools to engage players at the right time and on the right channels. Deliver personalized experiences, automate workflows, and optimize campaigns effortlessly, all from one powerful platform tailored to your needs.

Purpose-Built for iGaming

Handle player lifecycles, bonus management, and retention like a pro.

Real-Time Action

Trigger campaigns instantly based on player behavior.

Automated Workflows

Simplify campaign management with powerful automation tools.

Where CRM Meets Gamification: A Unified Solution

Smartico brings CRM and Gamification together, giving you the power to engage players through personalized campaigns while rewarding their actions in real time. From tailored messages to points, missions, and achievements, it’s all managed in one place.

Truly work as one

CRM and Gamification work hand-in-hand to create dynamic, rewarding player journeys.

Action-Based Rewards

Trigger gamified incentives like points, missions, or free-to-play attempts directly from your CRM campaigns.

One Unified Platform

Manage communication, rewards, and player engagement without switching between tools.
From Acquisition to Retention

Real-Time & Scheduled Campaigns

Real-Time Journey Builder

Engage players at the perfect moment with messages triggered by their actions in real time.

Scheduled Campaigns

Plan ahead with automated campaigns that deliver seamless, personalized experiences.
Multi-Channel Campaigns Made Easy

Reach Your Players Anytime
Anywhere

  • Email: Design beautiful, effective emails in minutes.
  • Pop-Up: Capture attention with customizable pop-ups.
  • Push Notification: Mobile and desktop alerts to drive engagement.
  • SMS: Instant updates on promotions, events, and rewards.
  • Built-in Inbox: A notification center to communicate anything with users.
Real-Time Data for Real Results

Analytics
 for Better Decisions

  • Smart Segments: Segments updated dynamically without manual uploads.
  • Churn Prediction: Spot at-risk players and engage them before they churn.
  • A/B Testing: Optimize campaigns with built-in testing tools.
  • Comprehensive Reporting: Get detailed insights across channels in one unified dashboard.

Take Control of the Entire Player Lifecycle

Onboarding

Turn registrations into first-time deposits with targeted welcome flows.
01

Engagement

Keep players active with timely, personalized communications across SMS, email, push notifications, and web pop-ups.
02

Retention

Re-engage at-risk players with personalized offers.
03

Reactivation

Win back lapsed players through tailored multi-channel campaigns.
04

Dynamic Personalization & Targeted Segmentation

Dynamic Content with Label Tags

Deliver personalized messages by dynamically adapting content based on user actions, preferences, and behaviors.

Hyper-Targeting with User Markers

Mark users in real-time at any micro-moment within a journey or based on any action with any condition, then segment and target them with tailored campaigns.

Advanced Segmentation for Personalized Targeting

Smartico’s advanced segmentation tools let you create hyper-focused audiences based on behavior, state, and value ensuring every message hits the mark.

Behavioral Segmentation

Target players based on their past actions, such as deposits, gameplay, or recent activity.

User State Segmentation

Create live, dynamic segments based on geographic, demographic, and behavioral attributes to deliver campaigns that match user expectations in real time.

Custom Segmentation

Import your custom user groups easily. Upload a CSV file with IDs or attributes through our Backoffice, and your segments are ready to go.

RFM Segmentation

Easily identify high-value players using Recency, Frequency, and Monetary value to optimize engagement.

From Player Actions to Meaningful Engagements

Smartico takes your data like deposits, bets, registrations, and turns it into automated outputs like personalized messages, dynamic bonuses, and player rewards.
Others talk automation; we define it.

Beyond Technology:
We Bring Expertise and Partnership

With Smartico, you’re not just getting software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership.

1. Tailored Onboarding and Training

Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers

A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support

Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.

What clients have to say

E-Play24 Logo
E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe Logo
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Oddsgate Logo
Oddsgate
CMO
Smartico gives our CRM team the perfect tools to amplify what we do best—scaling our clients' operations and driving engagement with precision. It’s like having a trusted co-pilot that matches our expertise every step of the way!
Betstarters Logo
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.
AtlasLive Logo
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
White Hat Gaming Logo
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
ProgressPlay Logo
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
Wiztech Logo
Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
Playamo Logo
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
Goldenpalace.be Logo
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Wow360 Logo
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.

FAQ

What are the benefits of using Gamification for the business?
What kind of items can be sold in the Smartico Store?
Is there a ready-to-use template provided by Smartico to set up Gamification?
What are the KPIs that can be measured in the gamification concept?
Is it possible to have one gamification setup that is used by users of multiple brands?
What are the steps of setting up gamification tools?
What are the tools to protect gamification setup from abusers?
How deep personalization can go in the context of gamification?
What are the operational limitations of Smartico gamification tools?
Will it actually help my visitors answer general questions?

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