Gamification, a new technological trend, is the way of integrating game dynamics into an online portal, web content, services, or campaign. It is essentially a new concept that employs game mechanics in a non-gaming enterprise with the goal of increasing audience engagement and driving brand loyalty.
Gamification is a playful yet intelligent way of solving enterprise problems and achieving desired business results. Gamification may include the use of badges, progress bars, or virtual prizes. When smart gamification is integrated into a company’s process portfolio, it is set to change behavior, spark innovation, and alter engagement altitudes, given the high level of participation.
Gamification has enormous potential for addressing the following business challenges: behavior modification, accelerated learning, improved collaboration, participation, engagement, and loyalty. Its use is becoming more widespread, and it is being budgeted for in areas such as marketing/sales, training, and communications.
For instance, in the iGaming industry, gamification can help increasing bettors engagement significantly.
Gamification tools will transform the way we do business. Gamified operations will become the standard in business, moving away from customer loyalty and toward inter-personal, in-house, collaborative motivational tools designed to engage all employees in achieving desired performance goals. And it will be entertaining because it has to be.
However, establishing the industry will be difficult. Way earlier gamification programs will fail unless the recipe is perfected. There is a good chance that 80 percent of current gamified enterprise applications will fail to meet their goals, owing to poor design.” It’s new territory, but as with any new venture, failure occurs, manifestations occur, technology and applications evolve, and so does its effectiveness.
Unless you have a strong story, nobody will ever care about what you’re trying to achieve. Smartico is a multiple channel Realtime Gamification and Marketing Loyalty Platform. By providing personalized marketing and retention tools, we enable businesses to drive customer engagement and increase revenue.
Gamification is not an add-on, but rather a mindset shift that must be integrated into the company’s culture in order to be successful. Smartico is an industry-leading gamification software that uses challenges and gaming techniques to motivate players to engage in more consistent gameplay, resulting in long-term engagement and retention.
Gamification is beneficial to any business team that requires motivation to increase productivity. All the team requires are measurable goals to work toward and a platform to track and report on progress and deliverables. The gamification platform chosen by the team is determined by its needs and can be as simple as a whiteboard or sticky notes or as advanced as a custom enterprise gamification app.
Human Resources, Social interaction, Sales teams, and other teams are most likely to benefit from gamification software in any form. It’s time to find the best solution for your organization. Smartico integrates with your existing data sources in a matter of days. For more enquiries please contact us now at our Smartico website.
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