Welcome to Smartico.ai,where innovation meets engagement

Our Values

Technical Excellence

Software is our passion and the heart of our business. We are committed to delivering high-end, cutting-edge solutions that redefine industry standards.

Customer-Oriented Mindset

We build long-lasting relationships by putting customers first, empowering them with tools to explore and achieve their most ambitious marketing goals.

World-Leading Product Development

We prioritize product innovation over sales, crafting intelligent solutions to meet your business challenges, no matter the scale.

Unrivaled Security & Privacy

Your success is our success. By ensuring complete privacy and security, we protect your data, giving you the confidence to focus on what matters most—your business.

Our Story

Smartico was born in 2019 as the first unified CRM automation and gamification platform, founded by four friends passionate about rethinking player engagement. From day one, we’ve aimed to simplify the iGaming operator's toolkit while creating meaningful and exciting experiences for players.

We believed the tools available were overly complicated, rigid, and expensive. So, we set out to create a solution that makes CRM and gamification easy to use, flexible to brand identity, and capable of engaging players at every stage of their journey.

At the heart of Smartico is a commitment to personalization and efficiency. By blending real-time automation, gamification, and actionable insights, we help operators optimize every interaction, whether it’s saving on bonus costs or crafting dynamic, player-focused campaigns. Every feature we develop is shaped by customer feedback, making Smartico uniquely tailored to the needs of the iGaming industry.

Since launching, Smartico has grown to a team of over 40 experts and partnered with hundreds of operators worldwide. Every client works with a dedicated Success Manager, ensuring exceptional support and collaboration. With new features released on monthly basis, Smartico is constantly evolving to meet the demands of a fast-paced industry.

Smartico isn’t just a platform - it’s your partner in growth, providing the tools, expertise, and support to help you succeed and keep your players engaged.

2019
Founded
40+
years of combined experience

Our Mission

Empowering Growth

We enable businesses to seize opportunities, boost engagement, and drive sustainable success.

Innovation at the Core

Our advanced technology equips companies to excel in online and retail markets.

Founders

Our leadership team brings decades of expertise and an unwavering commitment to innovation

Arman Gal
Co-Founder & CEO
Anton Antropov
Co-Founder & CPO
Sergey Kobitskiy
Co-Founder & CTO
Yuval Mechoullam
Co-Founder & CBDO

Start your Smartico Journey!

Join hundreds of businesses worldwide engaging players with Smartico.