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Learn more about gamification in the United Kingdom

Gamification in the UK -

It’s time to start playing. Gamification is being used a lot in the United Kingdom right now, and it’s changing the way we think about work and play. In this guide, I’m going to explain what gamification in the United Kingdom is, how it works, and why it’s beneficial for companies and employees. By Smartico!

Let’s go!!

What is gamification in the United Kingdom?

Gamification in the UK is the use of game design elements in non-game contexts. The idea behind gamification is that it’s possible to make ordinary tasks more fun, and therefore more engaging. Gamification in the UK can be used in many different areas of life, including education, social media, medical education, knowledge management, healthcare, crypto and blockchain, HR, call centers, ect.

How does gamification work in the UK?

Gamification in the United Kingdom works by tapping into our natural desire to play games—to learn through play—and it has been proven from multiple studies that people are more likely to take action when they’re having fun. This makes gamification especially effective when trying to motivate employees or students.

List of all the benefits of gamification in the UK

There are many benefits of gamification in the United Kingdom:

1. Increasing customer engagement

A good gamification strategy can help you build a better relationship with your customers. Customers will be more likely to engage with your brand and are more likely to stay loyal when they feel like they’re being rewarded for their loyalty.

You can also use gamification to increase customer engagement in other ways, such as by giving them access to exclusive content or by giving them rewards for completing surveys or polls.

2. Driving better customer service

As you know, customer service is a key driver of loyalty. When customers feel they’re being well served and that they’re getting their money’s worth, they’ll be more likely to stay with your brand and recommend it to others. And if you can improve customer service on the fly by enlisting the help of gamification, all the better!

3. Creating a more interactive customer experience

A better customer experience is no longer a luxury, but rather an expectation. With gamification, you can provide your customers with an interactive and engaging experience that encourages them to be part of your brand. The more they feel connected to you, the more likely they are to return and recommend you!

For employees too, gamification creates a more positive environment for everyone involved. Employees who participate in games at work are happier and tend to spend more time there than those who don’t (because it’s fun!) as well as being more loyal and engaged.

4. Gamification is a great way to improve your business

As we said, gamification is a great way to improve your business. It can increase customer engagement, drive better customer service and create a more interactive customer experience. Gamification can also help you increase user activity on your platform.

By improving these areas of your business you will see an overall increase in revenue and profit with little or no effort from you.

What are the different tools used for gamification in the United Kingdom?


Motivation is what drives people to do things. It’s the reason why you wake up in the morning, and it’s what keeps you going when you have a bad day at work. If a person doesn’t feel motivated, it can be hard for them to get anything done.


Commitment is the act of committing yourself to something. It’s an incredibly powerful tool for gamification because it can be used to motivate users and encourage them to take action.

Commitment can also be used as a powerful motivator: when you are committed to something, you feel that you want to complete it for yourself and not just for others or the reward offered. Commitment encourages users to take action by making them feel like they’re progressing toward a goal and feeling of accomplishment rather than giving up before they reach the end of their journey.


Influence is the ability of a tool or system to change the user’s behavior. You can influence users in a variety of ways:

By making them feel like they are part of something bigger than themselves (personalized experiences).

-Through gamification techniques like badges, points, and leaderboards.

-By providing relevant information (information-based systems).

Social influence

Social influence is a powerful tool for gamification. The more people you know, the more likely you are to do something – it’s human nature! For example, if your friends start going to the gym or eating healthier food, it can make you want to do the same.

Gamification also uses social influence by encouraging users to recruit friends and family members into joining the platform. This encourages them not only because they have access to an exclusive community but also because they are helping others achieve their goals as well. It creates an exciting community where people feel like they’re part of a team working toward something together.


You can use scarcity to encourage people to take action. For example, limited availability of an item or service is an effective way to encourage people to buy it before it’s gone.


Competition is a form of motivation.

Competition can be used to encourage users to perform better than their peers, themselves, and the competition. For example, it could be used to encourage users who are less active than the average user on your platform or application to become more active to win a prize (such as a discount code).


Incentives can be used to reward users for completing tasks, encourage users to complete tasks more quickly, and encourage users to complete tasks more thoroughly.

The most common types of incentives include money, rewards, points, and badges. You may have heard about virtual currencies in online games – these are another type of incentive that can be used widely in gamification in the UK.

Feedback and Guidance

Feedback and guidance are two additional tools that can be used to gamify work. Feedback is the process of providing information about the effects of our actions. It has three main components:

-Information: Facts and figures, like how many steps you walked today or how many points you earned by playing a game at work.

-Advice: Suggestions on how to improve your performance, such as “Try this new strategy next time” or “Keep up the good work!”

-Goals: Specific milestones that help us understand what we need to do for our efforts to be successful.

Smartico can help you improve your marketing gamification in the United Kingdom!

Who is Smartico? provides companies with the tools they need to create engaging customer loyalty programs and gamify mundane processes. We also support our customers with omnichannel CRM automation that maximizes engagement across every touchpoint in their business.

Our mission is to help our customers embrace new opportunities, maximize user engagement, and increase revenues. We accomplish this by developing unique and tailored platforms for our customers that maximize their potential for success. Smartico’s feature development is driven by customer requests and product requirements, which makes it the most tailored platform for iGaming.

What are the different cities in which Smartico can help you with your gamification in the United Kingdom?














-North Lanarkshire





-East Riding

-South Lanarkshire


















-Rhondda, Cynon, Taff

-South Gloucestershire















-Milton Keynes

-North Tyneside





-North Somerset

-And more

Smartico can help you gamify your business in the UK!

If you want to know more ask for your demo now! 


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