Gamification and crypto have rarely ever been mentioned in the same sentence, but they should be. Gamification has already arrived in blockchain technology and it’s here to stay!
As you know, gamification is the use of game design techniques to engage users. It’s a concept that’s been around for a long time, and it seems like in 2019 we’re seeing an explosion in its use in crypto and blockchain. But what does this mean? And why should you care?
Gamification in crypto and blockchain is still in its infancy; many projects are just getting started with implementing gamification elements into their platform. However, some big players have already had great success with this approach and they’re spreading their knowledge throughout the industry!
Gamification is the use of game design techniques in non-game contexts. It can be defined as a process that takes advantage of people’s natural desire to play and make them more productive.
Gamification is a process used to engage users through their interests and motivations by applying game psychology, mechanics, and design. The idea behind gamification is that people have intrinsic motivation to play games and earn rewards, so if you can apply those same principles to your business or service goals then people will naturally want to participate.
Blockchain is a decentralized public ledger of every cryptocurrency transaction. It’s a permanent and unchangeable record of transactions that can be used to verify the transfer of assets from one party to another.
Some projects have integrated gamification elements into their platforms, to attract new users, incentivizing them to participate in the community, and incentivizing them to contribute to the project.
It’s a way for beginners or casual players to feel less intimidated by what might seem like an impenetrable industry for outsiders.
The good news is that gamification can still play a role in the crypto and blockchain space. There are still plenty of ways to apply gamification in crypto and blockchain if you know what you’re doing.
Gamification can help with adoption, onboarding, user retention, user engagement, and experience, as well as education. This will allow users to invest and become 100% invested in crypto-currencies as much as possible.
NFT stands for non-fungible token. It is a digital object that is unique and therefore not interchangeable.
NFT-based gamification is a powerful way to take loyalty programs to a whole new level. Instead of issuing digital coupons or discounts, companies can reward customers with NFTs every time they reach a spending milestone. These tokens could be worth a discount or a free item, depending on what’s more appealing to a given customer base.
An example of blockchain and non-fungible token use in gamification is creating games with personalized avatars that can be dressed with NFTs purchased with tokens issued to users on the platform who play or watch the game. These tokens may be earned for watching, playing, being an active user, trading NFT avatar items, or any other possible interaction between users and other users.
Gamification, therefore, has an important place in this virtual NTF industry.
The use of gamification will help the blockchain overcome resistance to adoption, by making it easier and more enjoyable to understand its inner workings and benefits. Gamification is an incredibly effective strategy for learning about a new topic, because it naturally motivates users, piques their curiosity, and helps them understand the real-world applications of new concepts.
It’s no surprise that gamification is becoming a popular marketing strategy in the crypto world because it’s such a natural fit for blockchain technology, which itself is based on game theory and incentives. Gamification can be used to promote any project or initiative that you want to get people involved in.
And what better way to do that than with an app designed specifically for the task? The first step toward engaging new users is creating something they can enjoy and interact with at their own pace, which requires careful planning and attention to detail.
Smartico offers a blockchain gamification platform that can help you bring your business into the future, by attracting new customers and inspiring them to use your products. Our goal is to provide personalized software solutions that support long-term business growth through our ample expertise in gamification CRM and gamified blockchain for iGaming, retail, FinTech, and sports betting.
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