CRM Automation & Gamification Platform

Updated on October 28, 2022

Gamification in Social Media - How to Engage Your Audience?

Gamification in social media - How to engage your audience? -

If you want to know more about gamification in social media, this article is for you!

Read on if you want to know more!


A few words about gamification

Gamification is the use of game design techniques in non-game contexts, such as:

-Gamification in social media

Gamification in knowledge management

Gamification in Crypto and Blockchain

Gamification in e-Learning And Education

Gamification in Call Centers

Gamification In SaaS


Gamification is about applying game thinking to non-game situations. It’s about creating a game-like experience for users to make them more interesting, engaging, and effective with their chosen goal. It’s also about encouraging users to take action by rewarding them or providing feedback on their progress.

Gamification in social media

Brands should make sure their social media channels which are often created for one-time visits attract repeat traffic. One way to do this is with gamification, a strategy that creates an ongoing game between brands and their followers. Gamification can help brands boost interaction and draw crowdsourcing capabilities from their followers.

What are these benefits?

Gamification moves businesses beyond hunting for likes and shares on social media channels. When done right, gamification can make followers genuinely admire the brand. Gamification helps customers express, share personal narratives, and validate emotions in an authentic way that aligns with the goals of a business. Additionally, gamification fosters brand loyalty and virality when companies create opportunities for users to generate content about the brand.

3 ways gamification can be used to boost your social media campaign

1) Leaderboards

Leaderboards are one of the most effective ways to show off high scores but utilizing leaderboards can help spread awareness and competition. Leaderboards usually display top scores, as well as badges that have been awarded to users who have played well.

The reward system incentivizes users to submit data, and this creates a community with those in the app. This increases engagement.

2) Rewards can be powerful triggers

It might seem like a simple solution, but it’s important to know the social benefit of handing out rewards to those who engage with your campaign. While it does cost you more than using ads, offering free services is a whole lot cheaper, and you allow your users to do the marketing for you.

3) Award Points

Nike Running App, an example of gamification in use, can track time, pace, calories, distance, and location. It also shares data across Facebook and other social media sites, which encourages friendly competition and social engagement.

Do you know what Smartico is?

Do you want to increase customer loyalty? provides a gamification and loyalty platform that allows businesses to gamify their operations increasing engagement and retention rates while enhancing customer experience. Our intelligent technology can be used in various industries including iGaming and gaming to add value to your product or service by offering players fun opportunities to earn rewards, engage with other players, or compete with friends for prizes.

Click here to request a demo with now: 


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