CRM Automation & Gamification Platform

Learn more about gamification in Portugal

Learn more about gamification in Portugal -

In this blog post, you will learn why gamification in Portugal is a powerful tool for increasing user engagement, and how it can be used in your business. Read our new article to learn more! By Smartico!

What is gamification in Portugal? 


Gamification in Portugal refers to using game elements and mechanics in non-game contexts to engage and motivate people. This can include points, badges, leaderboards, and rewards, commonly found in games, but are used in non-game settings such as education, corporate training, customer loyalty programs, and health interventions. The idea behind gamification is to use the elements that make games engaging and fun, to encourage participation and improve outcomes in other areas. In Portugal, gamification is used in various ways, such as gamified mobile apps to help people quit smoking and gamified education platforms to motivate students to learn.

Gamification in Portugal is used in a lot of sectors including:


Gamification in social media

Gamification in blockchain and NFT

Gamification in e-learning and education

Gamification in HR

Gamification in call centers

Gamification in finance and banking

Gamification in SaaS



Many other sectors use gamification! If you want to know more, our blog is for you! (

What are the most significant benefits of gamification in Portugal?

There are several benefits to using gamification in Portugal, including:


Increased engagement: Gamification can help increase participation and engagement by making non-game activities more fun.


-Motivation and motivation: Game elements such as points, badges, leaderboards, and rewards can help to motivate people to achieve specific goals.


-Improved learning outcomes: In education, gamification can help students learn more effectively by making the learning process more engaging and interactive.


-Better health outcomes: Gamification can also be used to promote healthier behaviors, such as physical activity, healthier eating, and smoking cessation.


-Increased customer loyalty: Gamification can also be used to improve customer loyalty by rewarding customers for their engagement.


-Enhanced employee productivity: Gamification can be applied in corporate training, team-building, and performance management, this way it can help to increase employee productivity and satisfaction.


Overall, gamification in Portugal is being used in a variety of contexts to drive engagement, motivation, and positive results.

What are the different big companies that use gamification?

A wide range of companies across various industries is using gamification. Here are a few examples:


Nike: Nike has a mobile app called Nike Training Club, which allows users to track their fitness progress and earn rewards for completing workout challenges.


Duolingo: Duolingo is a popular language-learning app that uses gamification to make learning more engaging and fun. Users can earn points and progress through different levels as they learn.


Salesforce: Salesforce is a customer relationship management software that incorporates gamification elements to motivate sales teams and increase productivity.


PwC: PwC, a professional services company, uses gamification in its employee training programs to increase engagement and improve learning outcomes.


DuPont Sustainable Solutions: DuPont Sustainable Solutions a consulting firm, uses gamification in their safety training program to increase employee engagement, awareness, and adherence to safe practices.


SAP: A leading enterprise software company uses gamification in various products, for example, to improve user adoption and encourage employees to use the software more effectively.


These are just a few examples, but many other companies across different industries are using gamification in various ways to improve business outcomes.

How to improve user experience with gamification in Portugal?

There are several ways to improve user experience with gamification in Portugal:


Make it fun: One of the key principles of gamification is to make the activity more fun. This can be achieved by incorporating game elements such as points, badges, leaderboards, and rewards, which are commonly found in games but can also be used in non-game contexts.


Provide clear goals and feedback: By providing clear goals and feedback, users will have a sense of accomplishment and progress, which is a key motivation for playing games.


Provide a sense of progress: By providing a sense of progress, users will feel more motivated to continue engaging with the activity.


Make it personal: Personalization can make the experience more enjoyable for the user. It means that the content or challenge is tailored to the users’ needs, preferences, or skill levels,


Make it social: Gamification can make activities more engaging and fun by allowing users to compete or collaborate with others. Social elements such as leaderboards and the ability to share achievements with others can make the experience more rewarding.


Use metrics and analytics: Gather data and user feedback about the gamified experience, this can help to improve it for future use, and make it more effective.


Consider the context: It’s important to consider the context in which the gamification will be used. For example, if it’s being used in an educational setting, the design should focus on making the learning process more engaging and interactive. If it’s being used to encourage healthy behaviors, the design should focus on appealingly promoting those behaviors.


Overall, the key to improving user experience with gamification in Portugal is to make the activity more engaging and enjoyable, while providing clear goals and feedback, and considering the context in which it will be used.


Do you know Smartico?

Smartico can help you improve your marketing gamification in Portugal with our professional services! specializes in providing companies with the necessary tools to create engaging customer loyalty programs and incorporating game elements into their day-to-day processes. We assist our clients by implementing omnichannel CRM automation to enhance engagement throughout their business operations. Our goal is to assist our customers in embracing new opportunities, enhancing user engagement, and boosting revenue.


Our approach to achieving this is by creating customized platforms for our customers that are designed to maximize their potential for success. As the only iGaming platform designed and developed by experienced industry professionals and game developers, Smartico’s platform is the most tailored solution for iGaming available in the market.

As a leading Gamification & CRM Automation solution, Smartico offers:


-Various intuitive challenges and gaming techniques.

-High-value incentives that encourage long-term loyalty and retention, elevate player value, strengthen engagement, and boost user acquisition.

-Multi-Currency/Language/Deep Brand Support.

-Missions – Engage players with fun real-time solo or multiplayer tasks.

-Points – Encourage players to keep coming back through point-based incentives and unlockables.

-Badges – Stand out from the rest with sleek badges and earn free spins for each earned badge.

-Levels – Players gain experience and special perks after each successful level or tournament completion.

-Incentives – Motivate players to come back for more with unique rewards and bonuses. 

-Marketplace – Players can actualize their points by cashing them in for free game spins or other awards, such as online shopping vouchers. 

-Mini-Games – Players can reset their senses through short, award-earning games.

-Tournaments – Set your own qualification rules and offer your customers a powerful endorphin rush with Smartico’s special tournament system.

-Leaderboards – Set daily, weekly, and monthly prizes and watch your user engagement skyrocket.

-Bonus Engine Integration – Cash bonuses, free spin bonuses, and more.

In which cities in Portugal can Smartico assist you with incorporating gamification into your business strategies?










-Vila Nova de Gaia



-And More!!!!


Trust Smartico in your project and request your demo now: 



What industries can benefit from gamification in Portugal?


Gamification can be applied in a wide range of industries, including but not limited to: education, corporate training, healthcare, customer loyalty programs, retail, and iGaming.


How does gamification improve customer loyalty?


Gamification improves customer loyalty by making the customer experience more engaging and rewarding. For example, by incorporating game elements like points, badges, and rewards, businesses can incentivize customers to return and engage more frequently with their products or services.


Is gamification only used for digital products and services?


No, gamification can be applied in both digital and physical environments. For example, a retail store might use gamification to encourage customers to explore different areas of the store, or a healthcare provider might use gamification to motivate patients to follow their treatment plans.


Can gamification be used in education?


Yes, gamification can be used in education to make learning more engaging and interactive for students. For example, educators might use game elements like points, badges, and leaderboards to incentivize students to complete assignments, participate in class discussions, or achieve other learning objectives.


What are the key metrics to measure the success of gamification in a company?


Some key metrics to measure the success of gamification in a company include engagement, user retention, user satisfaction, progress and performance of the employees, goal completion rate, customer loyalty, and customer satisfaction.


How can companies ensure that their gamification efforts are inclusive and accessible to all?


Companies can ensure that their gamification efforts are inclusive and accessible by considering the needs and preferences of diverse users and testing gamification with a diverse group of users. Additionally, providing multiple ways for users to engage and options for accessibility, can help to make the experience more inclusive and accessible.


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