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What you should know about gamification in Italy

What you should know about gamification in Italy -

Gamification, the process of incorporating game-like elements into non-game contexts has been gaining popularity in Italy as a way to engage and motivate people in various industries and settings. Businesses are turning to gamification from education to healthcare to increase participation and improve results. From the city that uses it for tourism to Public Administration that uses it for citizens’ engagement. Here are a few things you should know about gamification in Italy. By Smartico!

List of the advantages of gamification in Italy

Here is some of the advantages of gamification in Italy:


Increased engagement: Gamification can be used to increase engagement and participation in various activities, such as education, training, and customer loyalty programs.


Improved motivation: Game elements, such as points, badges, and leaderboards, can be used to motivate people to achieve their goals and improve their performance.


Better retention: Gamification can be used to help people retain information better, as the game elements make learning more interactive and fun.


Greater collaboration: Gamification can be used to encourage teamwork and collaboration, as people can work together to achieve shared goals and compete against each other.


Enhanced customer loyalty: Gamification can be used to encourage customer loyalty by creating engaging and rewarding customer experiences.


Collecting data: Some gamification systems can help to collect data through the game process, which can be used to improve the systems and services in which they are used.


Cost-effective: Gamification can be a cost-effective way to achieve desired results, as it often requires minimal investment and can be easily integrated into existing systems and processes.


Gamification in Italy is used in a lot of sectors including:


Gamification in social media

Gamification in blockchain and NFT

Gamification in e-learning and education

Gamification in HR

Gamification in call centers

Gamification in finance and banking

Gamification in SaaS



Many other sectors use gamification! If you want to know more, our blog is for you! (

Which major companies have adopted the use of gamification in their business operations?

Many major companies across various industries have adopted the use of gamification in their business operations. Here are a few examples:


Nike: Nike uses gamification in their Nike+ app to encourage customers to track their fitness progress and compete with friends.


Duolingo: Duolingo is an app that gamifies language learning, using points, badges, and leaderboards to motivate users.


McDonald’s: McDonald’s uses gamification in their mobile app to encourage customers to order more frequently and try new menu items.


American Express: American Express uses gamification in its Membership Rewards program to incentivize customers to use their credit cards for more purchases.


Salesforce: Salesforce uses gamification in its platform to help sales teams stay motivated, by allowing them to compete against each other and track their progress.


PwC, Deloitte, KPMG, and EY also are using gamification in their training, team-building, and development programs


These are just a few examples of the many companies that are using gamification to drive engagement, motivation, and performance, but there are many other examples in different fields.

What tools are used for gamification in Italy?


Badges: badges are used to motivate users by awarding them for completing specific tasks or achieving goals. Badges can be displayed on a user’s profile page or added to their social network posts. Badges have been successfully used by many companies such as British Airways and Microsoft.


Leaderboard: Leaderboards rank users based on their performance or progress in completing certain tasks. Leaderboards can be displayed on the website or app itself or shared through social networks (e.g., Facebook).


Challenges: Challenges are specific tasks that need to be completed within a specific timeframe (e.g., creating an account) or a limited number of times (e.g., inviting friends). Tasks can also be combined with leaderboards (e.g., win 10 challenges, get ranked 1st on our leaderboards!).


Smartico can help you improve your marketing gamification in Italy! helps companies establish engaging customer loyalty programs and incorporates game elements into their operations. We use omnichannel CRM automation to increase engagement and drive revenue growth. Our custom-made platform, created by industry experts and game developers, is the most tailored solution for iGaming.


As a leading Gamification & CRM Automation solution, Smartico offers:


-Various intuitive challenges and gaming techniques.

-High-value incentives that encourage long-term loyalty and retention, elevate player value, strengthen engagement, and boost user acquisition.

-Multi-Currency/Language/Deep Brand Support.

-Missions – Engage players with fun real-time solo or multiplayer tasks.

-Points – Encourage players to keep coming back through point-based incentives and unlockables.

-Badges – Stand out from the rest with sleek badges and earn free spins for each earned badge.

-Levels – Players gain experience and special perks after each successful level or tournament completion.

-Incentives – Motivate players to come back for more with unique rewards and bonuses. 

-Marketplace – Players can actualize their points by cashing them in for free game spins or other awards, such as online shopping vouchers. 

-Mini-Games – Players can reset their senses through short, award-earning games.

-Tournaments – Set your own qualification rules and offer your customers a powerful endorphin rush with Smartico’s special tournament system.

-Leaderboards – Set daily, weekly, and monthly prizes and watch your user engagement skyrocket.

-Bonus Engine Integration – Cash bonuses, free spin bonuses, and more.

Where in Italy can Smartico help you integrate gamification into your business strategies?






















-Reggio Calabria

-Reggio Emilia










-Giugliano in Campania












-And more


Trust Smartico in your project and request your demo now: 


What is the difference between gamification and game-based learning?


Gamification refers to using game design elements and mechanics in non-game contexts to engage and motivate people to achieve their goals. On the other hand, game-based learning is a form of education where the content is delivered in a game-like format. While they share some similarities, the main difference between the two is their primary focus – gamification focuses on engagement and motivation, while game-based learning focuses on education and learning.

How can gamification be used in the workplace?

Gamification can be used in the workplace in various ways such as:


-Employee training: incorporating game elements into training programs can make them more engaging and effective.


-Employee motivation: using gamified elements such as rewards or leaderboards to motivate employees.


-Customer engagement: incorporating game elements into customer experiences can increase engagement and customer loyalty.


-Performance management: using gamified elements such as points or badges to measure employee performance and provide feedback.

How does gamification impact customer loyalty?


Gamification can impact customer loyalty by providing a sense of accomplishment and motivation for customers to continue interacting with a business or brand. Using game elements such as points, badges, or leaderboards can make the customer experience more engaging and rewarding, ultimately increasing customer loyalty and retention.


What are the challenges of implementing gamification?

Some of the challenges of implementing gamification include:


-Difficulty in determining the appropriate game elements to use

-Difficulty in measuring the effectiveness of gamification strategies

-Ensuring that the gamification elements align with the business’s overall goals

-Difficulty in getting employees and customers to engage with the gamified elements


Can gamification be used for any type of business or industry?


Gamification can be used in a variety of different businesses and industries, including retail, healthcare, education, finance, and more. The key is to understand the specific goals and target audience of the business and design a gamification strategy that aligns with those goals and appeals to that audience.


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