ISO 27001:2017 certified

The ultimate CRM solution for iGaming

Smartico equips your CRM team with the tools to run real-time campaigns, deliver personalized messages, and automate player rewards, all tailored to keep engagement high and retention strong.

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Simple, Intuitive, and Built for iGaming

Smartico simplifies CRM for iGaming operators, providing tools to engage players at the right time and on the right channels. Deliver personalized experiences, automate workflows, and optimize campaigns effortlessly, all from one powerful platform tailored to your needs.

Purpose-Built for iGaming

Handle player lifecycles, bonus management, and retention like a pro.

Real-Time Action

Trigger campaigns instantly based on player behavior.

Automated Workflows

Simplify campaign management with powerful automation tools.

Where CRM Meets Gamification: A Unified Solution

Smartico brings CRM and Gamification together, giving you the power to engage players through personalized campaigns while rewarding their actions in real time. From tailored messages to points, missions, and achievements, it’s all managed in one place.

Truly work as one

CRM and Gamification work hand-in-hand to create dynamic, rewarding player journeys.

Action-Based Rewards

Trigger gamified incentives like points, missions, or free-to-play attempts directly from your CRM campaigns.

One Unified Platform

Manage communication, rewards, and player engagement without switching between tools.

From Acquisition to Retention

Real-Time & Scheduled Campaigns

Real-Time Journey Builder

Engage players at the perfect moment with messages triggered by their actions in real time.

Scheduled Campaigns

Plan ahead with automated campaigns that deliver seamless, personalized experiences.

Multi-Channel Campaigns Made Easy

Reach Your Players Anytime
Anywhere

Email: Design beautiful, effective emails in minutes.
Pop-Up: Capture attention with customizable pop-ups.
Push Notification: Mobile and desktop alerts to drive engagement.
SMS: Instant updates on promotions, events, and rewards.
Built-in Inbox: A notification center to communicate anything with users.

Real-Time Data for Real Results

Analytics
for Better Decisions

Smart Segments: Segments updated dynamically without manual uploads.
Churn Prediction: Spot at-risk players and engage them before they churn.
A/B Testing: Optimize campaigns with built-in testing tools.
Comprehensive Reporting: Get detailed insights across channels in one unified dashboard.

Take Control of the Entire Player Lifecycle

Onboarding

Turn registrations into first-time deposits with targeted welcome flows.

Engagement

Keep players active with timely, personalized communications across SMS, email, push notifications, and web pop-ups.

Retention

Re-engage at-risk players with personalized offers.

Reactivation

Win back lapsed players through tailored multi-channel campaigns.

Dynamic Personalization & Targeted Segmentation

Dynamic Content with Label Tags

Deliver personalized messages by dynamically adapting content based on user actions, preferences, and behaviors.

Hyper-Targeting with User Markers

Mark users in real-time at any micro-moment within a journey or based on any action with any condition, then segment and target them with tailored campaigns.

Advanced Segmentation for Personalized Targeting

Smartico’s advanced segmentation tools let you create hyper-focused audiences based on behavior, state, and value ensuring every message hits the mark.

Behavioral Segmentation

Target players based on their past actions, such as deposits, gameplay, or recent activity.

User State Segmentation

Create live, dynamic segments based on geographic, demographic, and behavioral attributes to deliver campaigns that match user expectations in real time.

Custom Segmentation

Import your custom user groups easily. Upload a CSV file with IDs or attributes through our Backoffice, and your segments are ready to go.

RFM Segmentation

Easily identify high-value players using Recency, Frequency, and Monetary value to optimize engagement.

From Player Actions to Meaningful Engagements

Smartico takes your data like deposits, bets, registrations, and turns it into automated outputs like personalized messages, dynamic bonuses, and player rewards.
Others talk automation; we define it.

Beyond Technology:
We Bring Expertise and Partnership

With Smartico, you’re not just getting software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership.

1. Tailored Onboarding and Training

Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers

A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support

Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.

What clients have to say