The ultimate CRM solution for iGaming
Smartico equips your CRM team with the tools to run real-time campaigns, deliver personalized messages, and automate player rewards, all tailored to keep engagement high and retention strong.





Simple, Intuitive, and Built for iGaming
Smartico simplifies CRM for iGaming operators, providing tools to engage players at the right time and on the right channels. Deliver personalized experiences, automate workflows, and optimize campaigns effortlessly, all from one powerful platform tailored to your needs.
Purpose-Built for iGaming
Real-Time Action
Automated Workflows
Where CRM Meets Gamification: A Unified Solution
Smartico brings CRM and Gamification together, giving you the power to engage players through personalized campaigns while rewarding their actions in real time. From tailored messages to points, missions, and achievements, it’s all managed in one place.
Truly work as one
Action-Based Rewards
One Unified Platform
Real-Time & Scheduled Campaigns
Real-Time Journey Builder
Scheduled Campaigns

Reach Your Players Anytime Anywhere
- Email: Design beautiful, effective emails in minutes.
- Pop-Up: Capture attention with customizable pop-ups.
- Push Notification: Mobile and desktop alerts to drive engagement.
- SMS: Instant updates on promotions, events, and rewards.
- Built-in Inbox: A notification center to communicate anything with users.

Analytics for Better Decisions
- Smart Segments: Segments updated dynamically without manual uploads.
- Churn Prediction: Spot at-risk players and engage them before they churn.
- A/B Testing: Optimize campaigns with built-in testing tools.
- Comprehensive Reporting: Get detailed insights across channels in one unified dashboard.

Take Control of the Entire Player Lifecycle
Onboarding
Engagement
Retention
Reactivation
Dynamic Personalization & Targeted Segmentation
Deliver personalized messages by dynamically adapting content based on user actions, preferences, and behaviors.
Mark users in real-time at any micro-moment within a journey or based on any action with any condition, then segment and target them with tailored campaigns.
Advanced Segmentation for Personalized Targeting
Smartico’s advanced segmentation tools let you create hyper-focused audiences based on behavior, state, and value ensuring every message hits the mark.
Behavioral Segmentation
User State Segmentation
Custom Segmentation
RFM Segmentation
From Player Actions to Meaningful Engagements
Smartico takes your data like deposits, bets, registrations, and turns it into automated outputs like personalized messages, dynamic bonuses, and player rewards.
Others talk automation; we define it.
Beyond Technology:
We Bring Expertise and Partnership
With Smartico, you’re not just getting gamification software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership. It's the ultimate Gamification & CRM marketing solutions system tailored to your iGaming business.

1. Tailored Onboarding and Training
Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers
A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support
Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.
What clients have to say
FAQ
Both automate actions, but they work differently. Automation Rules handle high-volume "if-then" logic and accumulation, like "give 1 point for every 100 bets," and can execute thousands of actions in seconds without the Journey Builder. Campaigns use the visual Journey Builder for multi-step journeys with messaging, delays, and branching. The rule of thumb: use Automation Rules for simple, high-frequency actions, and Campaigns when the scenario is too complex for a rule.
Any event defined in the system can be an entry trigger, including deposit approved, login, logout, withdrawal, casino or sports bets, account status change, mission completed, level completed, or a custom client action. You can layer additional conditions and a target segment on top, so a campaign only fires for the specific players and circumstances you choose.
Entry mode sets the re-entry rule. "Once in a lifetime" suits flows like a registration or second-deposit journey. "Once during open journey" prevents re-entry while a player is still in the flow, useful for capping a daily popup. "Every time conditions are met" lets a player enter repeatedly, even in parallel instances, ideal for an SMS after every deposit. "Stop and Start" restarts the journey and terminates the previous instance when conditions recur.
Yes, and this is central to how Smartico works. Inside a single flow you can award or deduct points, gems, and diamonds, give bonuses (including amounts calculated dynamically from a player's own activity), assign missions and mini-games, hand out raffle tickets, change levels, and trigger prize drops, alongside the communication steps. The reward and the message live in the same journey rather than separate tools.
Smartico uses control groups: you hold back a defined percentage of eligible players and measure how they perform against a conversion rule (for example, "deposit approved") versus players who went through the campaign. A "sticky" control group keeps the same players out across repeat entries for cleaner measurement. Funnel steps and conversion activities let you track progression through a journey in the BI reports.
Yes. A webhook (API call) activity can send HTTP requests to external systems at any point in a flow, for example notifying your platform when a player levels up. There are also activities to email your risk or support teams when conditions are met, send a Slack alert, and run custom JavaScript on the player's front end. Messages can additionally be triggered through the REST API for transactional sends.
It depends on the activity type. Offline channels like email, SMS, push, WhatsApp, Viber, and Telegram send regardless of whether the player is online. Online activities like popups and inbox messages require the player to be active, so they're mainly used in real-time campaigns. You can also use a "wait for event" or "check user profile" step to branch the flow, for example sending a push if notifications are allowed and falling back to SMS if not.
Yes. You can set frequency caps at both the individual user and global level, tied to campaign categories, so players aren't over-messaged across all your campaigns. Do-not-disturb periods control timing, and opt-out and communication statuses are tracked per channel. The platform also distinguishes marketing campaigns (counted in analytics) from operational ones for reporting.
Yes. When you edit the flow of an active campaign, changes in the flow builder save automatically. It's also worth knowing the difference between a campaign's Status (which you control: draft, active, paused, disabled, executed/archived) and its Execution Status (the system's actual state, like running, planned, expired, or executed), since the two together determine whether players can currently enter or progress.
Not necessarily. Smartico connects natively to major gateways out of the box (over 20 email providers like SendGrid and Mailgun, over 80 SMS providers like Twilio), and offers its own SmartWay mail gateway. If you already have a preferred provider, it can usually be configured or added; if you'd rather manage delivery yourself, custom gateways are supported via API.
FAQ
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
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