CRM Automation & Gamification Platform

Updated on July 12, 2023

Unlocking Sustainable Productivity: The Power Of Gamification And Ownership

The Power Of Gamification And Ownership - Smartico

In the pursuit of sustainable productivity, the concept of gamification and ownership emerges as a powerful tool. Rooted in the principles identified by Yukai Chu Chow in his seminal work ‘Actionable Gamification’, gamification involves the application of elements commonly found in video games to everyday tasks. The objective is to leverage core drivers of motivation such as epic meaning and calling, development and accomplishment, empowerment of creativity and feedback, and ownership and possession.

These principles, when incorporated into daily tasks, can lead to enhanced motivation and enjoyment. The concept of ownership, in particular, is critical as it involves treating tasks as a form of leveling up and owning the outcome and process.

This article delves into the theory and practical application of these principles, exploring how they can be utilized to transform mundane tasks into engaging activities, thereby unlocking sustainable productivity.

By embedding gamification elements into everyday tasks, the journey to sustainable productivity becomes an engaging adventure. Users are spurred on to “level up”, in part due to an increased engagement and ownership, which fosters a greater sense of accomplishment and satisfaction. Furthermore, gamified interfaces significantly enhance user experiences, making the entire process enjoyable. This result in a boost in motivation, strengthening the desire to complete tasks efficiently. Moreover, the application of gamification also cultivates loyalty, as users feel more connected and invested with the tasks or platforms that employ this method, thus leading to higher retention rates and long-term alliances.

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Know More About Us revolutionizes customer interaction and revenue expansion by providing a groundbreaking approach to creating intricate Loyalty Programs and infusing Gamification into daily tasks. Additionally, our platform enhances Gamification by incorporating comprehensive omnichannel CRM Automation campaigns, enabling real-time engagement.


Founded in 2018, was developed by a dedicated group of industry specialists and close friends who possess over five decades of combined expertise working with leading gaming software companies and operators across the globe.


Utilizing our extensive experience in creating top-notch platforms, we established – the most advanced Gamification, Loyalty, and CRM automation platform available in the market today.


We firmly believe in customizing customer experiences and maximizing marketing efficiency through Gamification, real-time automation, and data-driven enhancements. Our steadfast dedication to ongoing improvement and enrichment of our platform guarantees the highest level of client satisfaction and keeps pace with the ever-changing industry requirements.


Our main objective is to support clients in capturing new opportunities, increasing user engagement, and propelling revenue growth.


Moreover, we aim to maintain our position as an industry leader, and with Smartico’s state-of-the-art technology, we have full confidence in our capability to assist any business – be it online or physical – in realizing its utmost potential.


The development and features of Smartico’s platform are directed by our client’s requirements and product specifications, making it the most customized solution for the iGaming sector. Our client-focused approach ensures that we consistently surpass our client’s expectations, empowering them to excel in a competitive landscape. By harnessing, businesses can tap into the power of Gamification, Loyalty, and Marketing Automation to elevate customer experiences and achieve success.


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Key Takeaways

  • Gamification can make boring tasks more enjoyable and increase productivity.
  • Incorporating elements of accomplishment, feedback, and creativity in tasks can enhance motivation.
  • Taking ownership and responsibility for tasks can increase intrinsic motivation.
  • Social influence and working with others can make tasks more fun and engaging.

Understanding Gamification

Gamification, a strategy employed by corporations like Amazon to enhance worker productivity, involves the application of game-design elements and principles in non-game contexts, transforming mundane tasks into enjoyable activities.

The book ‘Actionable Gamification’ by Yukai Chu Chow provides a comprehensive framework called Octalysis, which identifies eight core drivers of motivation, that are commonly found in video games. These range from ‘epic meaning and calling’ to ‘loss and avoidance’.

The idea is to incorporate these drivers into daily tasks, thus making them more engaging and less tedious. Gamification techniques tap into the human innate desire for development, accomplishment, and creativity, transforming monotonous tasks into challenges that stimulate engagement and productivity.

Core Drivers of Motivation

Understanding the core drivers of motivation is imperative to enhancing task engagement and heightening overall performance levels.

These drivers, as identified by the Octalysis framework, include epic meaning and calling, development and accomplishment, empowerment of creativity and feedback, and ownership and possession.

The incorporation of these elements in task execution can dramatically increase motivation. For instance, tracking progress or accomplishment through measurable metrics, such as word count, can make mundane tasks more enticing.

Similarly, by fostering autonomy and ownership, individuals are more likely to invest in tasks, elevating their intrinsic motivation. Additionally, the inclusion of elements of unpredictability and scarcity can fuel curiosity and desire, fostering engagement.

Consequently, understanding and leveraging these core drivers can unlock sustainable productivity.

Applying Ownership to Tasks

Incorporating a sense of responsibility and personal investment into tasks can significantly augment motivation levels and task engagement. This concept, attributed to the fourth core driver of motivation in the Octalysis framework: ownership and possession, is highly effective when applied to everyday tasks.

A profound sense of ownership over the outcome, process, and belief in the task at hand can foster increased enthusiasm and commitment. Conversely, doing the bare minimum often leads to a lack of enjoyment and motivation.

Autonomy, coupled with ownership, enhances intrinsic motivation, fostering a more productive and enjoyable task experience. Furthermore, the importance of belief and mindset in influencing task enjoyment cannot be overstated.

This suggests that reframing tasks to include elements of ownership can significantly improve productivity.

Harnessing Social Influence

Leveraging social influence and relatedness, the fifth core driver of motivation in the Octalysis framework can significantly enhance the enjoyment and motivation toward tasks.

This principle is often utilized in video games, where cooperative gameplay and social interaction contribute to the overall gaming experience. Similarly, incorporating this driver into everyday tasks, such as working in a team environment or sharing tasks with others, can make boring tasks more enjoyable.

Websites such as Focusmate and Writer’s Hour, which provide co-working accountability, serve as practical applications of this concept. These platforms create a sense of community and shared responsibility, thereby fostering motivation and productivity.

Thus, harnessing social influence can effectively transform mundane tasks into engaging activities.

Frequently Asked Questions

What are some real-life examples of companies successfully using gamification to increase productivity?

Renowned corporations such as Amazon and Microsoft have successfully applied gamification principles to enhance productivity. For instance, Amazon gamified warehouse tasks while Microsoft transformed debugging into a game, both leading to significant productivity boosts.

How can gamification be applied to personal tasks or habits outside of the work context?

Gamification can be applied to personal tasks or habits by incorporating elements such as goal-setting, progress tracking, rewards, and feedback. This process can transform mundane activities into engaging, motivating, and enjoyable experiences.

Are there any potential drawbacks or risks associated with gamification in a work setting?

Potential risks of gamification in work settings include a possible reduction in intrinsic motivation, over-reliance on extrinsic rewards, and the potential for competition to undermine collaboration. Moreover, poorly designed games might fail to engage or motivate employees.

How can one maintain a balance between gamification and not turning work into a game?

Maintaining a balance between gamification and preserving the seriousness of work necessitates careful design. Gamification strategies should be used to enhance motivation and engagement, not to trivialize or oversimplify the complexity of tasks.

How can people who typically work in isolation incorporate the concept of social influence into their tasks?

Individuals working in isolation can incorporate social influence into tasks by leveraging digital tools that enable collaboration and accountability, such as co-working applications and online communities, fostering a sense of connectedness and shared responsibility.



In conclusion, the concept of gamification and ownership presents a powerful means of unlocking sustainable productivity. The incorporation of game-design elements found in the framework Octalysis, such as epic meaning and calling, development and accomplishment, empowerment of creativity and feedback, and ownership and possession, into mundane tasks transforms them into more engaging activities. Amazon and Microsoft stand as impressive examples of corporations leveraging gamification to enhance productivity. Simultaneously, risks do exist, such as the potential dampening of intrinsic motivation and the possibility of competition undermining collaboration. Nevertheless, with careful management, gamification proves itself to be an efficient tool for boosting productivity, retention rates, and alliances., a leading company in the iGaming sector, offers businesses a platform equipped with advanced gamification, loyalty, and CRM automation features. The platform’s tools, driven by the principles of gamification and ownership, promote increased user engagement and revenue growth, presenting businesses with sustainable development opportunities. ensures a solution customized to the requirements of their clientele, guaranteeing the platform’s performance despite changing industry needs, making their platform one that can indeed unlock sustainable productivity.


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