CRM Automation & Gamification Platform

The Surprising Benefits Of Gamification


Gamification taps into our primal drive to compete, advance, and conquer. It has already become an integral part of our daily lives, from social media quizzes and mobile apps to online games. Despite its increasing popularity in the business world, many companies are still in the dark about how to effectively incorporate it into their strategy or recognize the advantages it offers.

Incorporating gamification into your marketing strategy can be a game-changer. From offering an arcade-style game to win unique discounts to creating a leaderboard for friendly competition, or incorporating quizzes into online surveys – the possibilities are endless. The use of gaming elements can add an extra dose of motivation and excitement to engage consumers.

Gamification Defined

A gamification is a creative tool that turns tedious tasks into thrilling adventures. By infusing game-like elements into non-game scenarios, gamification boosts user involvement and engagement. Imagine education as a game, where learning is not just limited to reading and answering questions but a dynamic experience that brings out your inner player. The allure of games lies in the clear goals, social interaction, feedback, and incentives that gamification incorporates into the learning process.

Think of gamification as the spices in a dish. It elevates the ordinary to the extraordinary. Just like removing spices from a dish reduces it to becoming bland, taking away the mechanics and dynamics of a game reduces it to a simple activity. In education, gamification spices up the learning process, making it a tasty adventure of reflection, repetition, and retention.

Reflection and repetition are the keys to retention. Teachers and professionals use gamification to make learning more interactive and engaging by encouraging learners to recall what they’ve learned through reflective games. This way, learners don’t just soak up information, but they truly retain it.

Gamification appeals to our competitive spirit and desire for triumph. It’s an effective motivator for teachers, trainers, coaches, managers, and personal challenges app developers, who use it to increase participation and improve productivity. By tracking progress and making it feel like a challenge, gamification becomes an indispensable tool in the quest for learning and self-improvement.

A Short History Of Gamification

The origin of gamification remains shrouded in mystery, but one of the earliest instances can be traced back to the 19th-century Russian scientist and educator Dmitri Ivanovich Mendeleev. He may have been one of the pioneers in incorporating gamification into educational tasks, utilizing his love for playing cards. Mendeleev listed the elements of chemistry on separate cards, which helped him understand the relationship between elements, leading to the creation of the Periodic Table of Elements.

Mendeleev, who was not an exemplary student, made a lasting impact through his innovative use of gamification. This is a testament to the positive influence that gamification can have on students, regardless of their performance.

The power of gamification started gaining recognition in the lead-up to the 21st century. It was seen as a tool to increase productivity in the workplace. British computer programmer Nick Pelling was the first to coin the term “Gamification” in 2002, as he was developing a user interface with in-built game-like elements for commercial electronic devices.

In 2010, American game designer Jane McGonigal took the stage for her famous TED Talk: “Gaming Can Make a Better World,” foretelling the gamified business world of today. American videogame designer Jesse Schell, in his Visions of Gamepocalypse speech, predicted that gamification would play a major role in various aspects of life, from toothbrushes to rewarding people with points for good behavior on buses.

The predictions of these experts have proven to be remarkably accurate, as we now find ourselves in the 2020s, and gamification is ubiquitous in various industries.

The Surprising Benefits Of Gamification

Several key benefits of gamification might be surprising to those who aren’t too familiar with the concept. Here are 10 of them:

1. It keeps learners engaged

Training employees can be a tough climb. With motivation levels in most organizations at a low ebb, it’s an even greater challenge. However, there is a silver lining. Gamification and serious games have emerged as game-changer in the employee training landscape.

E-learning games, for example, are like a thrilling rollercoaster ride, keeping employees engaged and motivated through the infusion of challenges and rewards. The journey is structured much like the popular game, Angry Birds, with escalating levels of difficulty and continuous obstacles to overcome. When employees fail, they are given a chance to regroup, strategize and try again, giving them a feeling of progress and success.

The result of this approach is a highly motivated workforce that completes the training program, eager to learn and ready to put their newly acquired skills into practice.

2. It’s highly economical

Tremendous budget requirements are often associated with conventional marketing campaigns. The combined expenses from internal and external resources can quickly escalate. However, contrary to popular belief, gamification is not always a time-intensive and costly endeavor. It can be quite the opposite.

By leveraging template gamification platforms, businesses can craft engaging games using pre-existing resources, minimizing expenses in the process. These games can be continually updated with brand messaging, expanded as users progress, and have traffic and lead generation tracked, all while being cost-effective.

3. It aids cognitive development 

Gamifying cognitive development can be a powerful tool to activate different areas of the brain and encourage learning. Brain games are perfect examples of this and have grown notably in popularity. These games offer users tasks, questions, and challenges for competition, which improves the player’s capacity to store and process information. Brain games can be used to improve memory, focus, and problem-solving abilities, as well as enhance creativity. Additionally, such games can be beneficial for people of all ages and can help improve physical and mental performance.

4. It encourages multitasking

The modern workplace has become increasingly complex and demanding, requiring employees to be able to handle multiple tasks and responsibilities at once. Serious games offer an effective and enjoyable way to learn the skill of multitasking. 

For example, by playing a game in which they must dodge obstacles and reach the end of the course, employees can learn to multitask in a fun and interactive way. Such games enable individuals to hone their multitasking skills in an enjoyable and stimulating environment.

5. It gives a sense of autonomy

Gamification is an effective way to encourage users to voluntarily engage in activities associated with work and training. By allowing users to choose the path they wish to take, they have the autonomy to decide how they want to work and learn. This level of freedom can motivate users to strive for excellence, as they are rewarded with “karma” points for going the extra mile. This can create a positive feedback loop, as users are incentivized to keep on pushing themselves to do better to gain more rewards. 

As a result, gamification implementation can help to boost engagement and motivation, ultimately leading to better results and outcomes.

6. It provides transparency

Gamification can be an extremely effective way to boost employee productivity and morale. It allows for the objective collection of performance data, taking into account factors such as sales, customer service, training, and knowledge transfer. This helps to identify top performers and make sure that the rules of the game are understood to be fair. As a result, employees feel more motivated and engaged with the work they are doing, as they are aware of the tangible results they are achieving. 

The data collected can also provide valuable insight into how to improve employee performance in the future. In addition, regular measurement of the key performance indicators (KPIs) provides a benchmark that employees can strive to reach. This creates an environment of healthy competition which can be highly beneficial.

7. It boosts retention

Gamification can make absorbing knowledge a breeze. The game-like elements can enhance productivity, resulting in a learning atmosphere that encourages retaining information

By introducing game elements into the learning environment, knowledge retention can become more efficient and enjoyable. It can also create a sense of progress and achievement, motivating learners to stay focused and get the most out of their educational journey.

8. It gives a sense of recognition

Acknowledge and recognize your employees to boost morale, engagement, and productivity. Gamification is a great way to do this, as it can spotlight employees who have improved relative to themselves and not just compared to their peers. 

Leaderboards are not always the most effective approach as they don’t recognize individual progress. When employees are given recognition for their hard work, it helps them feel seen, appreciated, and valued, which in turn can help increase productivity.

9. It can aid physical development

Interactive gaming offers a unique way to get physical exercise, making it just as effective as traditional methods. This form of exercise can be especially helpful for adolescents who enjoy playing video games but are not getting enough physical activity. 

Regular physical activity has numerous long-term health benefits, making it an important part of a healthy lifestyle. With interactive gaming, adolescents can have fun while also getting the physical activity they need to stay healthy.

10. It aids the development of problem-solving skills

The incorporation of game-based eLearning is an effective way to sharpen problem-solving abilities and skills among employees. By playing these games, employees can visualize complex problems and find innovative solutions.

Unlike traditional learning methods, game-based learning offers a secure and risk-free environment to make mistakes and learn from them. For example, the objectives of these eLearning games can include prioritizing tasks, budgeting resources, and determining the appropriate order quantity. With this approach, employees can understand and apply these concepts better.

While you’re here, you may also be interested in learning about… – Your One-Stop Gamification/CRM Automation Solution

When it comes to Gamification, is a trusted and globally recognized leader in the field. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, can be integrated with and help any business reach new levels of success, including stock trading. is a leader in providing state-of-the-art Gamification and CRM automation software solutions. Its CRM tool combines player analytics data with machine-learning algorithms to help businesses of various industries gain a deeper understanding of people and their needs while also providing valuable data insights to ensure retention, loyalty, and much more.

Gamification In The Military: A New Way Of Shaping The Heroes Of Tomorrow

As a leading Gamification & CRM Automation solution, Smartico offers the following:

  • Various intuitive challenges and gaming techniques.
  • High-value incentives that encourage long-term loyalty and retention, elevate player value, strengthen engagement, and boost user acquisition.
  • Multi-Currency/Language/Deep Brand Support.
  • Missions – Engage players with fun real-time solo or multiplayer tasks.
  • Points – Encourage players to keep coming back through point-based incentives and unlockables.
  • Badges – Stand out from the rest with sleek badges and earn free spins for each earned badge.
  • Levels – Players gain experience and special perks after each successful level or tournament completion.
  • Incentives – Motivate players to come back for more with unique rewards and bonuses. 
  • Marketplace – Players can actualize their points by cashing them in for free game spins or other awards, such as online shopping vouchers. 
  • Minigames – Players can reset their senses through short, award-earning games.
  • Tournaments – Set your own qualification rules and offer your customers a powerful endorphin rush with Smartico’s special tournament system.
  • Leaderboards – Set daily, weekly, and monthly prizes and watch your user engagement skyrocket.
  • Bonus Engine Integration – Cash bonuses, free spin bonuses, and more.

And that’s just a small sample of what’s on offer. Smartico can help your business grow exponentially by supplying the solutions needed to bring the motivation in your company to a whole new level. 

Final Words

In the employee and student training domain, gamification and serious games have seen a surge in popularity due to the many benefits they offer. With the continued development of technology, learning games have become increasingly interactive and engaging, providing employees with an enjoyable and immersive learning experience

Companies are continuously looking for ways to make the educational journey more fun and engaging, and gamification and serious games are great ways to do this. The use of these tools is expected to become even more widespread in the coming years, with an ever-growing number of businesses reaping the rewards of this highly effective learning strategy.

No matter what kind of Gamification solutions you’re interested in, can help you meet your short and long-term goals. To start building a more successful business through gamification, join the winners club and book your free demo today at: 

The team wishes you the best of luck on your business journey.


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