CRM Automation & Gamification Platform

Updated on November 30, 2022

What is gamification using digital badges?

What is gamification using digital badges? -

Want to learn more about what is gamification using digital badges? This article is for you! Read the rest of our article to learn more by Smartico!

What exactly is gamification?


Gamification is the use of game design elements in non-game contexts. Gamification can take a wide variety of forms, from relatively simple systems like badges, leaderboards, and competition; to more complex systems designed to help users learn skills or engage with content entertainingly.


Gamification can be applied to many different aspects of life, including:


Gamification in social media

Gamification in blockchain and NFT

Gamification in e-learning and education

Gamification in HR

Gamification in call centers

Gamification in finance and banking

Gamification in SaaS

Gamification in iGaming

Gamification in CRM

Gamification in Fintech

Gamification in SaaS

Gamification in Sports Betting

Gamification in HR

And more!!!!

Which companies are using gamification?



Apple uses gamification to help users find new apps. The company’s App Store has a search function, but it’s not as easy to use as it could be. People have to wade through a list of hundreds of results before they can find what they want.


With gamification, users are encouraged to try new things and explore more of what the app store offers. Over time, this will lead them to discover better ways of searching the store—or even discover entirely new categories that they never knew existed!



Starbucks Rewards is the company’s loyalty program. It’s free to join and you earn points for every purchase at Starbucks. If you’re a Gold member, you get even more perks such as free refills on brewed coffee and tea, special offers, and personalized birthday treats.




Nike+ is a great example of gamification in the tech world. It uses virtual rewards and points to motivate people to be more active and stay healthy, while also providing them with opportunities to compete against other users.




Facebook uses gamification to encourage users to share more content and interact with each other. The company has turned the platform into an active environment where people are encouraged to keep posting, sharing, liking, and commenting on posts.


The most obvious example of Facebook’s use of gamification is its “Share Button.” This button allows users to easily share things from their timeline or profile page with their friends, who can then do the same thing in a seemingly endless cycle of online interactions. The Share button also encourages users who aren’t connected by friends in real life by allowing them to see what other people have shared via that person’s profile link. This encourages them not only because it’s fun but also because they might find something interesting there as well!

The advantages of gamification


-Gamification is the process of using game elements in non-game contexts to solve problems, engage users and encourage loyalty.


-Gamification is a powerful tool for engaging customers, improving learning, and encouraging employees to take action.


-Gamification can be applied to any aspect of your business: sales, marketing, customer service, or employee engagement.


-Gamification helps you reach your objectives by providing a framework for measuring progress and rewarding achievement.


-Gamification is a powerful tool that can help you achieve your goals by making them fun and exciting for your users.


What are digital badges?


Digital badges are virtual representations of skills, knowledge, and accomplishments that can be displayed on websites, blogs, and social media profiles. While the concept is similar to a traditional award or achievement, digital badges have several advantages over the old-fashioned method.


Digital badges can also be earned by anyone who wants to learn new skills and improve their resume. Students can earn badges for completing coursework at home, while adults can use them as part of continuing education programs at local community colleges and universities. In addition, businesses can award digital badges as part of their corporate training programs or internal development initiatives.


What is gamification using digital badges?


Digital badges are used to motivate employees to learn new skills by rewarding their efforts. Companies use gamification techniques to encourage learners to complete training courses.


Digital badges can be used to acknowledge students’ completion of a module, but they are different from the simple pictorial badge awards that are commonly seen in apps and learning management platforms.


What are the challenges of using digital badges in gamification?


Gamification can be a valuable tool for training programs, but there are challenges. Every learner has different learning preferences and requires different approaches. Gamification should be aligned with the learning objective to engage your audience. Whether you’re designing gamified elements for an internal or external training program, research your target audience’s preferences before adding them. If they don’t align with the goal of training, they become distractions that waste learners’ time.


When using digital badges as a reward or recognition tool, include the details of what was learned and earned. This helps a person keep their badge in perspective and encourages them to share their accomplishment with others. Use badges to acknowledge accomplishments that are related to career development, education, and personal interests. If you award a badge for completing a simple task, it might lose its value later when you offer harder-to-earn badges for more important achievements.


When designing a professional certification, it’s important to keep learners engaged by using gamification design. Gamification design must align with the learning objectives, or it will detract from the experience and impact retention and engagement.


Share this article with your friends!


Want to find out how our event triggered campaigns can raise your customer engagement through the roof? Contact one of our experts for a free demo.