Audience Segmentation
Create dynamic customer segments of all sizes based on geographic, demographic and behavioural attributes. Use segments together with advanced AI tools to target your audience in the best and optimised possible way.
Real-Time Segmentation is the core component required for targeting the right audience at the right time and dividing your target market consisting of existing and potential users into sub-groups.
Live Real-Time segments
Create dynamic customer segments of all sizes based on geographic, demographic and behavioral attributes. The system will help you target your marketing campaigns in a way that perfectly matches the users expectations and preferences.
Imported segments
You already have your internally developed custom segments?
You want to manually create a segment of specific users by their ID or any other attribute?
In this case they can easily be incorporated into Smartico with a quick import process of a CSV created by you and uploaded from our Backoffice.
Export your segment
With 1 click of a button you can easily extract any segment to a CSV, picking column names to show in your file with any user attribute available – For reporting or other purposes the raw data of all segments can also be exported
Historical segments
When there is a need to get more information from external data sources on demand and under control of the operator, the operator has the possibility to connect its own data source and use SQL language to query and build custom segments periodically.
Segments based on external data source querying
Demographic
Geodemographic
Behavior Based
Traffic Srouce
Psychographic
Event Driven
External List
Been using Smartico on our brands in TENLOT for the past year. Genius mechanism which starts with bonus configuration all the way to evolving campaigns and through deep segmentations. This system changed the way we manage our user base and mostly the results we see daily on retention. In addition, Smartico delivers a pure multi level, machine learning social experience, that can easily be configured and launched within days. In one word - WOW!
“Originally the thought of changing a CRM automation provider scared the hell out of us but Smartico has delivered great results and has convinced us of the value it brings to our operation. Smartico team have helped us to set up and configure automatic campaigns that used to be all done manually before, and as a result saved us significant amount of time and efforst which can now be used for strategical planning and not creating and recreating mailers or popups.
So instead of running in the past dozens of campaigns for one purpose, but each for every currency, brand, country, now we do everything in 1 single campaign for each purpose via the multi-brand & multi-currency solution.
We really enjoy working with the team, they are great team players and can really deliver outstanding results, and we can't wait to start working on configuring the Gamification!”
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered.
We recommend Smartico to any platform provider and operator.
