Loyalty, Gamification & CRM Automation Platform

How to Launch a Gamification Marketing Campaign?

Updated on June 15, 2022
How to Launch a Gamification Marketing Campaign? - Smartico

Have you been looking to launch a gamification marketing campaign? If so, then you must have taken steps to ensure you know how to launch a gamification marketing campaign successfully. Fortunately, today, our experts are on hand to give you a little more inspiration in regards to how to launch a gamification marketing campaign; hopefully, this will help you make the most of the opportunities available to you.

How to Launch a Gamification Marketing Campaign

 

Looking to launch a new marketing campaign? If so, then gamification could offer a whole lot of value. Indeed, in many scenarios, gamification is a highly effective marketing strategy. Not only is it excellent for engaging your clients, but it helps boost conversions in many cases. However, you’ll first need to consider carefully how to launch your new campaign; luckily, the following five steps may help.

 

Is Gamification Right for You?

 

Before we go any further, it’s critical to consider whether launching a gamification marketing campaign is right for you and your audience. For example, if you are trying to appeal to an older audience that’s less likely to be receptive to gamification, other strategies may be more effective. Meanwhile, certain products especially those tackling serious, life-changing conditions or challenges may not be suitable for the lighthearted tone of gamification.

 

Choose a Gamification Format

 

Next up, you’ll need to choose a gamification format in other words, what sort of game are you hoping to make? Whether it’s a points-based rewards system, a simple mission game, or anything in-between, choosing the most relevant type of gamification is important for generating conversions from your product. Notably, here, you should also choose a format that will be a good fit for your target market; for example, a young-adult target market would appreciate a far more involved and complex game than younger audiences and vice versa.

 

Decide How You Will Publish Your Gamification

 

How are you going to publish your gamification? Will it be through traditional means, such as adverts, or will you try other methods such as social media, email marketing, and the like? This distinction substantially impacts the type of structure you should implement for your gamification; it may also impact your potential reach, so is well worth considering.

 

Create The Gamification Code

 

Before you can launch your gamification marketing campaign, you’ll first need to code it and put it all together. Fortunately, as professionals in the gamification field, our Smartico team may be able to help with this, if you don’t have an in-house team of coding experts; contact us to see more about our expertise.

 

Test Run and Launch your Gamification Marketing Campaign

 

Your new gamification code is ready to go now, all that’s left is test running and launching your gamification marketing campaign. We recommend relatively rigorous testing with individuals from your target market to ensure that the gamification is effective and that potential customers may genuinely be more inclined to purchase after playing your game.

 

Final Thoughts

 

Launching any marketing campaign comes with a lot to think about – and with a gamification marketing campaign, this may be even more pronounced. However, if you can get your gamification marketing campaign right, you may be able to generate substantially better results. 

As such, it’s often worth partnering with a gamification professional who already knows how to successfully launch a gamification marketing campaign. But don’t leave this decision to change; to learn more about gamification and see how our experts could help, contact us today. We’re here for you, and we’ll do our best to help you find the most suitable solutions for your business’s marketing needs.

#cleverfromsmartico

Share this article with your friends!

Facebook
LinkedIn

Want to find out how our event triggered campaigns can raise your customer engagement through the roof? Contact one of our experts for a free demo.