Gamification — the use of game elements in non-game contexts — is having a major impact on the retail sector. The benefits of gamification in retail include increased sales and customer engagement by making shopping fun, but it can also help retailers improve their brand perception and create additional revenue streams. This article will cover everything you need to know about gamification in retail: what it is, how it works, why it’s important, and more…
Gamification is the use of game design elements in non-game contexts to solve problems, engage people and motivate action.
It’s a way to keep users engaged with your product or service, but it can be tricky.
Using gamification design methods incorrectly can hurt your business.
Gamification is the use of game elements to encourage people to engage in a particular action. For example, getting rewards for making purchases or completing a goal can be considered gamification. In retail, it means leveraging the human brain’s reward system to drive sales and increase engagement and loyalty to your site or app.
Gamification works by leveraging our desire for recognition and rewards as well as our innate desire to compete with others (and win). Your customers are no different! They want tangible rewards that recognize their actions when they engage with you online like earning points or badges for shopping at certain times of day, sharing content on social media platforms, referring friends who make purchases, etc…
There are many benefits of gamification in retail, including:
Gamification has the potential to increase sales for your business by 40%-50%.
Gamification is a way to make something more fun and turn it into a game. Retailers can use gamification to increase sales, customer engagement and loyalty, repeat visits, and customer retention by offering incentives for certain activities.
For example: if you visit a store that has an app that allows you to scan products with your phone to see what other users have said about the product (which is called user reviews), then gamification comes into play when they offer an incentive like points or money off your next purchase for scanning some of these products on their app.
Gamification in retail may be a new concept, but it has been proven effective. With the right tools and tactics, you can use gamification to increase revenue and customer engagement. If you have any questions about gamification or how it can help your business grow, contact Smartico today!
Smartico.ai was founded in 2018 to address the key issues facing our industry personalization, marketing efficiency, and automation. Our team of industry veterans has decades of combined experience at some of the world’s leading gaming software companies and operators. We’ve built industry-leading platforms in the past and used that knowledge to create Smartico.ai, the world’s most technologically advanced Gamification, Loyalty, and CRM automation platform.
Our core operations are centered around the idea of personalizing the customer experience and maximizing marketing efficiency through Gamification, real-time automation, and statistical optimizations. We are committed to evolving and improving our products and services to ensure maximum customer satisfaction while keeping up with the ever-changing needs of our industry.
Our mission is to provide the most comprehensive, feature-rich, and technologically advanced solution for iGaming operators. Our platform is built based on customers’ requirements, which makes it the most tailored solution for the industry.
Request your demonstration quickly for more information
Share this article with your friends!
Want to find out how our event triggered campaigns can raise your customer engagement through the roof? Contact one of our experts for a free demo.