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What you should know about gamification in Australia

What you should know about gamification in Australia -

Gamification has been around for years, but it’s only recently that people have begun to realize that it’s a productivity tool, not just an activity for kids. It can be used in a wide range of situations, from marketing campaigns to employee training programs. In this article, you will learn more about gamification in Australia by Smartico!


What is gamification in Australia?


Gamification is the use of game design elements in non-game contexts. The goal of gamification is to encourage users to do desired behaviors, such as following a diet or exercising more regularly.


Gamification can take many forms, including point systems, leaderboards, and achievements. These features are often used by businesses to keep customers engaged with their products or services.


Gamification in Australia can be used in many areas including:


Gamification in iGaming

Gamification in CRM

Gamification in Fintech

Gamification in SaaS

Gamification in Sports Betting

Gamification in HR

-And more!!

Lists of big companies using gamification



Uber is a car-sharing service that uses gamification to encourage riders to drive more. It rewards drivers with points for driving more, which can be redeemed for discounts on future Uber rides. Drivers can also earn badges for completing certain challenges, like driving at night or during peak hours.




Nike+ is a free app that helps you run, walk and get fitter. It uses GPS to track your runs, walks, and bike rides. It gives you feedback on your runs and walks. It lets you set goals, challenge friends, earn badges, and more.




Quora has a game where you can earn badges based on your knowledge. The points you earn from answering questions correctly can be exchanged for badges, or they can be used to show off your expertise in certain topics.




Foursquare is a location-based social networking service that was launched in 2009 and acquired by Google in 2014. The company uses gamification to encourage users to check in to locations, which is then used for marketing purposes. To reward users for checking into places, Foursquare awards badges, and points as rewards. Users can earn badges by checking in at places they visit frequently or ones they haven’t been to in some time.


Best benefits of gamification in Australia

Gamification helps to increase productivity:


The Australian workplace is a competitive one, where employers have to work hard to attract talent and retain it. Gamification can help with both of these goals by providing employees with an incentive to work harder and by keeping them engaged in the workplace.


Gamification is also great for training employees, especially those who need more than just a few hours on the job before they’re ready for full-time employment. Companies mustn’t rush employees into positions that are too much for them; instead, gamification can be used as part of an onboarding process where the new employee receives tips about how best to perform their job duties while also using gamification principles to get themselves acquainted with their new surroundings. This kind of engagement will keep them motivated and enthused about working at your company—and if there are any issues later down the road (say something goes wrong), they’ll remember how much fun they had while learning their jobs thanks to your initial efforts at gamifying training!


Gamification induces positive emotions:


Positive emotions are related to better performance. People who experience positive emotions perform better in the workplace, are more productive and creative, and have higher job satisfaction.


To achieve these results, gamification can be used as a tool for encouraging positive emotions among employees. It can also reward them when they display these emotions.


Gamification helps improve employee retention:


Another major benefit of gamification is it can help improve employee retention. When employees are more engaged in their work, they feel more valued and are likely to stay with the company longer. 


Gamification is also effective in increasing loyalty among customers by awarding them points or badges for completing certain actions that can be redeemed later on. This means that gamification has the potential to increase both employee engagement and customer loyalty simultaneously!


Gamification can increase customer engagement:


Customers are more likely to be engaged if they feel that their needs are being met and that their opinions matter. This is a benefit for any business, but especially for those who want to increase customer loyalty.


A product or service that is made fun of will be more engaging than one which isn’t. For example, if you were going out for dinner at a new restaurant with friends and wanted to try one of their signature cocktails then you would probably want it to taste good rather than just be expensive because this makes it more likely that you will come back again in the future. Gamification in Australia allows businesses like yours to increase brand awareness by linking together different aspects of their business so customers can see how they work together towards improving the experience they provide as well as boosting sales through word-of-mouth advertising campaigns or incentivizing referrals through competitions etc…


Let our team of experts help you to enhance your marketing gamification in Australia! enables companies to drive customer engagement and increase revenue by providing the necessary infrastructure to build complex loyalty programs and gamify mundane processes. We boost gamification with comprehensive omnichannel CRM automation campaigns that support real-time engagements. was founded in 2018 by a team of industry veterans and friends who have more than 50 years of combined experience. Our technology has been built to help businesses succeed. We do that by helping them to maximize user engagement, increase revenues, and embrace new opportunities. We work tirelessly to maintain our position as a leader in the industry, and with Smartico’s state-of-the-art technology, we know we can help any business – both online and retail – unleash its full potential.

What cities can Smartico help you with your gamification in Australia?










And more!!


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