CRM Automation & Gamification Platform

Updated on July 12, 2023

Power Of Affiliates In The Gambling Industry

Affiliates In The Gambling Industry - Smartico

The gambling industry heavily relies on affiliates to help generate the majority of its revenues. With the difficulties of finding and exchanging affiliates, businesses in the gambling industry must invest in their brand reputation, pay affiliates fairly and consistently, and search forums and Facebook groups to find new partners.

Gambling events are also a great way for businesses to network and find new partners, though this may require a financial investment. It is important for a business in the gambling industry to understand the two primary options for affiliates—CPA and revenue share—and to pay attention to the competition.

In a highly competitive industry, one cannot deny the immense role of efficient affiliate management and dynamic gamification strategies. They are crucial instruments in ensuring more players consistently visit and interact with a brand, thus enhancing revenue. The affiliate management system offers novel ways to regulate, reward, and retain valuable partners. Similarly, well-executed casino gamification strategies can significantly augment customer engagement, thus creating a loyal user base. Conversely, the use of a sophisticated data platform can provide insights into player behavior and market trends. This is fundamentally important for a business to gain a competitive edge in today’s cut-throat gambling industry.

⇒ Read our different articles:

How to motivate your work team and affiliates with gamification?

The Role Of Gamification In Wealth Management

From Chaos to Calm: How CRM Management Services Can Streamline Your Business

Unlocking the Power of Gamification: Advanced Techniques for the iGaming Sector

Free to Play Games: A Powerful Tool for Enhancing User Engagement and Loyalty

Customer Segmentation and Gamification: How to Personalize Your User Experience

Game-Based Learning: The Future of Education and Training

-And more visit our blog! (! 

Key Takeaways

  • Affiliates generate a significant portion of revenues for gambling businesses (90-95%).
  • Finding and exchanging affiliates can be challenging, but tactics such as working on brand reputation and paying affiliates fairly can help attract them.
  • Serious affiliates prefer revenue sharing instead of a CPA basis and it allows them to make more money with consistent players.
  • Tactics for finding affiliates include searching forums and Facebook groups, attending gambling conferences, and analyzing the competition.

Finding Affiliates

Finding affiliates in the gambling industry can be challenging, as it requires an understanding of brand reputation, paying affiliates fairly and consistently, and analyzing competition to understand the tactics that work in the industry.

To find affiliates, online forums, and Facebook groups can be searched, as well as attending gambling conferences and analyzing competitors’ strategies. Buying a stand at an event can also be expensive, yet is an effective way to attract affiliates and learn about the business and brand.

Affiliates can be paid using either CPA or revenue share. Revenue share allows them to make more money with consistent players. It is important to be consistent and transparent with affiliates and pay them on time.

Having a clear understanding of the competition is also essential as it can provide insight into successful tactics.

Lastly, questions can be asked via WhatsApp, and assistance is available for obtaining licenses, APIs, and payment systems.

Maximizing Revenue

Maximizing revenue with affiliate relationships requires careful consideration of payment models and transparency. Revenue sharing is often the preferred option for serious affiliates, as it allows them to have a more consistent stream of income from their players.

To ensure successful partnerships, organizations should:

  • Pay affiliates fairly and on time
  • Maintain a strong brand reputation
  • Ensure transparency in all aspects of the relationship.

Attending Events

Attending events such as gambling conferences can be a useful way to network and learn more about the competitive landscape. Buying a stand at an event can be expensive, but it is beneficial as it attracts potential affiliates. At these conferences, affiliates can learn more about the business and brand and can position themselves accordingly. Three tactics for finding affiliates include searching forums and Facebook groups, attending gambling conferences, and analyzing the competition. CPA and revenue sharing are two options for affiliates, with revenue sharing allowing affiliates to make more money with loyal customers. It is important to be consistent and transparent when working with affiliates and to pay attention to the competition and learn from them. CPA is not a solution to all problems.

Attending Events

Maximizing Revenue

Search forums


Attend events

Revenue sharing

Analyze comp.

Be consistent

Buy a stand

Pay on time

Learn from comp.


Assistance Offered

Assistance is available to help obtain licenses, APIs, and payment systems. It is important to find the right partners for these services, as it can be difficult to find trustworthy and reliable partners.

One way to ensure this is to research the market and choose partners that have a proven track record. Additionally, it may be beneficial to ask questions through WhatsApp to ask for advice and gauge the level of customer service.

Furthermore, those in the gambling industry can also:

  • Utilize forums and Facebook groups to network with potential affiliates
  • Attend gambling conferences
  • Analyze competition to gain insight into the industry

Ultimately, assistance can help make sure that the gambling industry is running smoothly and efficiently. This can help ensure that the right licenses, APIs, and payment systems are obtained and that affiliates are found that will drive revenue and success.

Frequently Asked Questions

How can I ensure I find quality affiliates?

To ensure quality affiliates are found, work on brand reputation, pay affiliates fairly and consistently, search forums and Facebook groups, attend gambling conferences, and analyze the competition.

What is the best way to maximize revenue from affiliates?

The best way to maximize revenue from affiliates is by offering a combination of CPA and revenue share models, paying them fairly and consistently, and keeping up with industry trends.

Are there any cost-effective ways to attend events?

Attending events can be cost-effective if research is done beforehand. Investigating the event’s purpose, target audience and cost will help determine if the event is worthwhile. Establishing a budget is key to finding the most cost-effective way of attendance.

What type of assistance is offered by gambling businesses?

Gambling businesses offer assistance with obtaining licenses, APIs, and payment systems. They may also provide support in the form of questions answered through WhatsApp.

Are CPA and revenue share the only options for affiliates?

No, CPA and revenue share are not the only options available for affiliates. Other methods, such as pay-per-click or pay-per-view, may also be considered when looking for partnerships.

Everything You Need To Know About Smartico is revolutionizing client engagement and revenue expansion by providing an advanced infrastructure for designing complex Loyalty Programs and Gamifying everyday processes. Additionally, we enhance Gamification through comprehensive omnichannel CRM Automation campaigns, enabling real-time interactions.


Founded in 2018, was conceived by a dedicated team of industry professionals and true friends with over five decades of combined experience at leading gaming software companies and operators around the globe.


Leveraging our extensive expertise in developing top-notch platforms, we created – the most cutting-edge Gamification, Loyalty, and CRM automation platform available today.

We are staunch believers in customizing customer experiences and maximizing marketing efficiency through Gamification, real-time automation, and data-driven refinements. Our unwavering dedication to the ongoing improvement and enrichment of our offerings ensures the highest level of client satisfaction while keeping pace with the constantly changing industry requirements.


Our main objective is to help clients capture new opportunities, boost user engagement, and increase revenue generation.


Moreover, we aim to maintain our position as an industry leader, and with Smartico’s state-of-the-art technology, we are optimistic about our capability to aid any business – be it online or brick-and-mortar – in realizing its full potential.


The development and features of Smartico’s platform are driven by our customers’ needs and product specifications, making it the most customized platform for the iGaming industry. Our client-focused approach guarantees that we consistently meet and surpass the expectations of our clients, enabling them to flourish in a competitive landscape. By utilizing, businesses can harness the power of Gamification, Loyalty, and Marketing Automation to elevate customer experiences and achieve success.


⇒ Request your demo now → (




The role of affiliates in the gambling industry cannot be understated, given their significance in driving the majority of industry revenues. Finding and retaining these valuable partners can be challenging and requires strategic efforts, like enhancing brand reputation, offering fair compensation, and active scouting within forums and Facebook groups. Businesses need to be aware of the competition’s tactics and affiliate preferences – often leaning towards revenue share models over CPA for sustained income.


In this dynamic and competitive space, brands can gain immense benefits by employing effective affiliate management systems and gamification strategies, tools that a company like offers. Founded in 2018, offers cutting-edge Gamification, Loyalty, and CRM automation platforms designed to elevate customer engagement, maximize revenue, and fortify brand competitiveness in the gambling industry. Drawing from years of industry experience, Smartico’s founders and team believe in the power of data-driven refinements, real-time automation, and gamification to customize customer experiences and enhance marketing efficiency. As the most customized platform for the iGaming industry, is steadfast in its commitment to meeting and surpassing client expectations and helping businesses harness the power of Gamification, Loyalty, and Marketing automation for success.


Share this article with your friends!


Want to find out how our event triggered campaigns can raise your customer engagement through the roof? Contact one of our experts for a free demo.