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5 Unique Benefits of Using a Gamification Tool for Marketing

Updated on May 12, 2022
5 Unique Benefits of Using a Gamification Tool for Marketing - Smartico

Gamification is an effective tool in multiple environments. It helps build customer loyalty, encourages information retention, and engages people in training processes for an extended time.

When you include gamification as part of your marketing and consumer outreach process, these benefits become part of the learning process. 

1. It Reduces Failure Fears

Mistakes and failures are essential components of the learning process. When it occurs in public, like a classroom or workplace, this outcome is often a source of embarrassment and shame.

When the learning process uses a gamification tool, people are encouraged to reattempt tasks or view different products and services without those negative feelings. The perspective shifts to persistence and perseverance, allowing for progress to occur.

2. Learning Becomes Visible

Gamification tools offer multiple ways to show individuals that they’re making progress toward a learning goal. It can be through earning points, seeing a progress bar, or offering specific set goals to accomplish.

This structure ensures each person can access the next steps of their education while understanding how far they’ve come since they started.

3. Motivation Improvements

When learning gets turned into a game, it encourages people who might struggle with other educational options. Lecture-based education from videos, chat discussion, or note-taking from product descriptions doesn’t drive the same motivation to learn compared to gamification.

That’s because three motivational factors are included with the Smartico gamification tool.

 

  • Complete Immersion. Shoppers are motivated to find new game aspects, create roleplaying experiences, and explore the world created for them.

 

  • Social Inclusion. People build relationships by playing games. They create a team-building atmosphere that works in person or online.

 

  • Documented Achievements. We play games to win. A gamification tool encourages an atmosphere where players want to demonstrate mastery and show their excellence during challenging encounters. 

4. Personal Experiences

Gamers spend hundreds of dollars to access custom skins, weapons, tools, and other resources for their characters. These investments feel meaningful because the goal is to create a 100% unique gameplay experience. 

That’s why a gamification tool encourages personalized outcomes. The same principles can be used to let consumers set the rules for learning games, give them an avatar to control, and create tracking systems to measure their progress.

These elements allow people to take ownership over their learning journey.

Everyone interacts with the physical and digital worlds differently. The traditional learning environment forces people to follow a singular path. When you incorporate the personalized journeys from Smartico into your outreach efforts, the individualization encourages progression through your sales funnel. 

5. Cognitive Development Improvements

Gamification environments that encourage problem-solving and critical thinking improve information retention and processing capabilities. Almost any educational game delivers this benefit. When learning processes incorporate gamified structures, it can help with an individual’s spatial awareness, attention allocation, and mental rotation.

When people play games, they’re not always thinking about skill mastery or cognitive development. They’re looking at the next challenge or how many points they can earn. A gamification tool allows people to progress at a personalized pace while taking forward steps on their journey toward understanding. 

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