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Case Studies of Successful Gamification in Mobile Banking Apps

Case Studies of Successful Gamification in Mobile Banking Apps - Smartico

In recent times, we’ve seen a rise in the use of gamification for neobanks, with many harnessing the captivating nature of play to enhance user engagement. The fusion of gamification finance and banking strategies has disrupted the traditional banking sphere and sparked a new era of fintech startups adopting innovative methods to capture and retain customers. Various fintech companies have achieved significant milestones and financial transcendence through harnessing gamification fintech. For both banks and customers, it’s crucial to stay cognizant of these gamification ideas in fintech, highlighting their crucial role in the future of interactive and engaging financial solutions.

In this article, we’ll explore five case studies of how banks have successfully incorporated game elements into their apps. You’ll discover how they’ve increased customer engagement, transformed user experience, and paved the way for the future of digital banking.

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Key Takeaways

  • Gamification in mobile banking apps turns mundane tasks into a fun and engaging experience for users.
  • Successful gamification features, such as BBVA’s ‘Bconomy’ and Moven’s ‘Impulse Saving’, help users gain insights into their spending habits, save better, and reach financial goals.
  • Incorporating gamification elements, like rewards and points systems, in mobile banking apps increases user engagement and encourages more financial activity.
  • The future of gamification in banking apps holds even more potential with the use of AI to tailor games to individual financial behaviors and augmented reality for more interactive experiences.

Understanding Gamification in Banking

Before we delve into specific case studies, you need to grasp the concept of gamification in banking, a strategy employed by a growing number of financial institutions. Essentially, gamification is the application of game-design elements in non-gaming contexts. It’s all about creating an engaging, interactive, and fun experience for users to motivate their participation, loyalty, and revenue generation.

In banking, it’s about turning otherwise mundane tasks – like saving, budgeting, and investing – into a game. Think of reward points for saving money, leaderboards for investment achievements, and badges for completing financial literacy courses. It’s not just about making banking fun, but also about driving positive financial behaviors.

With gamification, banks aren’t just service providers; they’re partners in your financial journey.

Case Study 1: BBVA’s ‘Bconomy

Let’s delve into BBVA’s innovative approach to gamification with their mobile app feature, ‘Bconomy’, and see how it’s transforming your banking experience.

Bconomy isn’t just another banking feature; it’s a game changer. It helps you monitor your income and expenses in a fun, engaging way. You’re not just looking at numbers; you’re playing a game where you strive to save more, spend wisely, and improve your financial health.

And it’s not just about winning; it’s about learning. Every time you play, you’re gaining insights into your spending habits, seeing where you can cut down, and discovering how you can save better.

It’s not just banking – it’s a complete overhaul of your financial life. And the best part? You’re in control. You’re not just a player; you’re the game master.

Case Study 2: Moven’s ‘Impulse Saving

Switching gears, picture yourself using Moven’s ‘Impulse Saving’ feature, another sterling example of gamification in mobile banking apps. Imagine the power to save money whenever you feel like it, transforming a whimsical want into a long-term gain.

Now, let’s dive into the specifics of this feature:

  1. User-Centric Design: This feature is all about you. You’re in control, deciding when and how much to save. It’s like a game where you call the shots, making saving both fun and empowering.
  2. Instant Gratification: Each time you save, you’re rewarded with visual feedback and a virtual high-five for your financial foresight.
  3. Long-term Gain: Ultimately, ‘Impulse Saving’ isn’t just about the thrill of the game, it’s about fostering healthy money habits. Each save nudges you closer to your financial goals.

Case Study 3: Standard Chartered ‘SC Mobile

So, how does the ‘SC Mobile app by Standard Chartered leverage gamification to improve user experience? The app incorporates gaming elements into daily banking tasks, making them more engaging. Users are rewarded with points for every transaction they make, which can be redeemed for various benefits. This not only motivates users to use the app more frequently but also encourages them to make more transactions, thereby increasing their financial activity.

Gamification Element


Rewarding points

Increases user engagement

Redeeming points

Encourages more transactions

Gaming elements

Makes banking tasks fun

This case study demonstrates how gamification can be effectively used in mobile banking apps to improve user experience and increase financial activity.

Impact of Gamification on User Engagement

Building on the previous case study, you can see how gamification, through elements like rewarding points, significantly enhances user engagement in mobile banking apps.

Here’s a snapshot of the impact:

  1. Increased App Usage: Users are motivated to interact more with the app, resulting in higher session durations. The incentive to earn points or reach the next level keeps them engaged.
  2. Improved Financial Management: Gamified apps often include tasks related to budgeting or saving. As users complete these tasks, they’re not just playing a game, they’re managing their finances better.
  3. Higher Customer Retention: Gamification increases overall user satisfaction. Happy users stick around, reducing churn and increasing customer retention.

Thus, gamification isn’t just a fancy feature, it’s a powerful engagement tool.

Case Study 4: Fidor Bank’s ‘FidorOS

Let’s dive into Fidor Bank’s ‘FidorOS’, a prime example of how gamification can ramp up the user experience in mobile banking apps. This German-based digital bank uses gamification to encourage user involvement.

With FidorOS, you can earn points and rewards for your banking activities. The more you interact, the greater the rewards. You’re not just a customer; you’re a participant in a digital banking community.

You can even gain extra points for providing advice to other users, helping to foster a sense of camaraderie and mutual support. This smart use of gamification has led to an increase in customer satisfaction and engagement.

FidorOS is a shining example of how gamification can transform the mobile banking experience, making it more interactive, rewarding, and fun.

Case Study 5: DBS Bank’s ‘DBS DigiBank

Continuing with the theme of successful gamification in banking, you’ll find DBS Bank’s ‘DBS DigiBank’ to be another compelling example. This mobile banking app from Singapore’s largest bank has successfully integrated gamification elements to enhance user engagement and experience.

  1. Interactive Tutorials: The app includes engaging tutorials that turn learning about banking products into a game, improving user understanding.
  2. Rewards Program: DBS DigiBank has a rewards program for users who frequently use the app, driving user engagement and loyalty.
  3. Personalized Challenges: The app provides personalized financial management challenges to users. Completing these challenges not only helps users improve their financial health but also earns them rewards, enhancing their overall app experience.

DBS DigiBank’s gamification strategy shows how banks can make mobile banking more engaging and educational.

The Future of Gamification in Banking Apps

In your journey through the world of mobile banking, you’ve seen how gamification has already transformed user experiences, but what’s next on the horizon?

Picture more personalized and immersive experiences. Gamification will increasingly use AI to tailor games to individual financial behaviors.

You’ll also notice augmented reality (AR) becoming a part of financial education games to provide a more interactive experience.

Security will also be gamified. Banks will use games to educate you about safe online behavior, turning what can be a dry subject into a fun experience.

The future of gamification in banking apps is bright, promising to make your financial management not just more engaging, but more effective too.

Get ready for a more interactive and personalized banking future!

Smartico → All You Need To Know is a groundbreaking platform that aims to transform customer engagement and revenue growth for businesses by utilizing Gamification, Loyalty Programs, and advanced CRM automation. Additionally, we enhance Gamification through our comprehensive omnichannel CRM Automation campaigns, enabling real-time interactions.


-Founded in 2018 by a team of passionate industry professionals and close friends, was created by individuals with over 50 years of combined experience at leading gaming software companies and operators worldwide.


-Leveraging our vast experience in developing top-notch platforms, we have crafted to be the most innovative and technologically advanced Gamification, Loyalty, and CRM automation platform available.


-Our primary motivation is to personalize customer experiences and optimize marketing efficiency through Gamification, real-time automation, and statistical advancements. We are committed to continually evolving and improving our products and services to ensure maximum customer satisfaction while staying ahead of the ever-changing industry demands.

Our Vision:


Our main objective is to enable clients to capitalize on new opportunities, boost user engagement, and increase revenues.


Furthermore, we are dedicated to maintaining our position as an industry leader. With Smartico’s cutting-edge technology, we are confident in our ability to help businesses of all sizes—both online and retail—achieve their full potential.


Smartico’s features and platform development are primarily driven by customer requests and product requirements, making it the most tailored platform for iGaming.

Our Core Values:

We have always remained steadfast in our dedication to four key principles:

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Our enthusiasm for software is unrivaled and embedded in our DNA. We are committed to providing the market with the most sophisticated products and services.


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We prioritize product development over sales, working tirelessly to develop ingenious solutions for our client’s diverse business challenges, regardless of their size.


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Our dedication to fostering lasting customer relationships is unwavering. We believe in mutual success and place our customers at the heart of all our endeavors.


These values underpin our decision-making process. By providing businesses with a comprehensive loyalty and engagement platform, we strive to establish a unique environment for marketers to explore and achieve their most ambitious marketing goals.


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To conclude, gamification is undeniably revolutionizing the realm of mobile banking. As seen by successful examples such as BBVA’s Bconomy and DBS Bank’s DigiBank, mobile banking has evolved into an exciting, interactive platform instead of a mere task to check off the list. 

As banking continues to enhance its appeal with the gaming factor, the future of banking is set to get thrilling. It surely won’t be a surprise to find oneself engrossed in managing finances as if playing a captivating game! 

In this promising future, Smartico emerges as a game-changer. With a focus on customer engagement, Smartico incorporates advanced CRM automation, Gamification, and Loyalty Programs, transforming the way businesses grow. Our motivation lies in creating personalized customer experiences and enhancing marketing efficiency. With Smartico, businesses are no longer just service providers, they become partners in their customer’s journey. Buckle up for a revolution in mobile banking with Smartico, where your financial management is not just engaging, but highly effective too.


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