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What Is An iGaming Customer Data Platform?

What Is An iGaming Customer Data Platform? -

In this article, I will do my best to explain what is an iGaming customer data platform, also known as a CDP. Read our new article to know more by!

All about CDP:

What exactly is a customer data platform?


A customer data platform is a single place where you can connect all of your customer data and make it available for everyone in your organization.


It lets you understand your customers in deeper, more meaningful ways than ever before. You can use this data to personalize every interaction with them, from the moment they’re first exposed to your company until well after they’ve become a loyal customer.


A customer data platform helps you build richer, more accurate profiles for each customer — and use that information to drive better business decisions.


What are the benefits of customer data platforms?


  1. Reduce costs. Customer data platforms help you analyze your existing customer data with fewer resources by automating some of the manual tasks involved in data collection and analysis. This allows you to focus on analyzing the data that matters most while saving time and money in the process.


  1. Improve results. By providing better insights into your customers, CDPs can help you improve your marketing campaigns and overall sales performance. You can also use them to identify new opportunities for reaching existing customers with personalized messages that resonate with their unique interests and needs.


  1. Increase ROI on advertising spending. By using CDPs to create detailed profiles of each customer segment, you can better understand the impact of different types of advertising channels — such as search engine optimization (SEO), display advertising, or social media — on your bottom line.


What is iGaming?


iGaming is a term that refers to online gambling and betting. iGaming is a form of interactive entertainment in which the technology allows players to interact with each other, as well as the casino. The players can bet on various games, such as poker and roulette while interacting with other players in real-time.


What is an iGaming customer data platform?


An iGaming customer data platform is a modern, scalable and robust solution that can provide a variety of services to any company in the online gaming industry.


An iGaming customer data platform is an online solution that helps companies collect and analyze customer data. The main objective of an iGaming customer data platform is to enable companies to better understand their customers, which improves retention rates and increases profits.


An iGaming customer data platform is composed of different modules that can be used separately or together to create a complete solution. 


These modules are:


Data Acquisition: 


This module allows companies to collect data from various sources such as websites, mobile applications, social media channels, and games. The data collected through this module can then be stored locally or transmitted over the Internet. Once all this information is collected, it can be analyzed using advanced techniques such as machine learning or artificial intelligence algorithms.


Data warehousing: 


This module allows companies to store all their collected data in one place instead of having multiple databases for each type of information (e.g. web analytics). Data warehousing makes it much easier for companies to access their information when they need it since all their data is stored on one server rather than on dozens or even hundreds of servers.




Do you know Smartico? is the first company to bring together Gamification, Loyalty, and Marketing Platforms; providing the necessary infrastructure to build complex Loyalty Programs and Gamify mundane processes. In addition, we boost Gamification with comprehensive omnichannel CRM Automation campaigns that support real-time engagements.


Smartico is the best platform for iGaming. Our clients love our feature and platform development because it’s driven by their requests and product requirements. This makes Smartico the most tailored, best-in-class platform for iGaming.


Want to know more about us? Request your demo now! 


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