According to a report by Training Industry, companies increased their investment in employee training, spending $1,207 per learner in 2022 compared to $1,071 per learner in 2021. However, the alarming fact is that only 12% of employees apply the new skills they learn in these programs to their jobs, as stated in Harvard Business Review.
These statistics are not only true but also raise concerns about the effectiveness of training initiatives. It seems that the learning outcomes are often unsatisfactory because the acquired knowledge fails to stick with employees. But why does this happen? The reason is simple: the content and activities involved in training are often uninspiring, text-heavy, and disconnected from real-life scenarios.
However, there is good news. A solution called gamification has emerged in the realm of corporate training, and it has the potential to revolutionize employee engagement and improve return on investment (ROI). In the following sections, we will delve into the crucial aspects of gamifying employee training, providing you with essential insights you can use to gamify your workspace for success.
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At its core, gamification training or the incorporation of game elements into the learning process is a fundamental approach.
Gamified training, when combined with an understanding of neuroscience, holds significant potential to motivate learners and encourage them to push their limits.
The essence of gamification lies in the neurotransmitter dopamine, which governs the pleasure center of our brains and influences our mood, memory, and cognitive functions. Similar to laboratory rats navigating a maze to obtain food rewards, humans also respond to various incentives in gamification, such as levels, points, quizzes, badges, progress trackers, timers, and audio cues.
Moreover, when dopamine is released during the learning process, it enhances the long-term retention of acquired knowledge while simultaneously creating an enjoyable experience. Consequently, gamification proves to be an effective and entertaining tool for learning.
If gamification is such a powerful approach, one may wonder why it hasn’t been widely adopted until now.
In reality, gamification has been incorporated in various fields for a considerable period. Astronauts, for instance, engage in game-based activities on Earth for years before venturing beyond the confines of gravity. Additionally, military training exercises that replicate battlefield conditions are referred to as “war games” for a reason. If games can help keep these brave individuals alive, envision the potential of gamification for enhancing your training programs.
While there are numerous benefits to gamification, here are the top 5 reasons that make it compelling:
Gamification undoubtedly plays a significant role in enhancing employee engagement by transforming complex or repetitive tasks into challenging and interactive experiences. Moreover, when goals are achieved, employees experience a sense of satisfaction and self-motivation, which is crucial for unlocking their full potential.
According to studies, a staggering 80% of American workers find game-based learning more exciting compared to traditional education. Companies have also observed that integrating games into their training programs leads to a 50% increase in productivity and a 60% rise in employee engagement. Additionally, 79% of employees claim that gamification has improved their motivation and sense of purpose at work.
Many gamification elements incorporate a competitive aspect, allowing employees to compete and bond with one another while learning important aspects of their jobs. It fosters a sense of teamwork and belonging.
When like-minded people come together to pursue a shared objective, nothing seems impossible. By gamifying the workplace, organizations facilitate the formation of connections among employees with similar ideas and interests. In today’s workforce, employees expect an inclusive and collaborative environment, and gamification offers an enjoyable way to fulfill those expectations. Therefore, companies must cultivate a healthy work culture that promotes individual and organizational growth.
Gamification contributes to strengthening a company’s corporate image, enabling it to stand out among competitors, employees, and the general public. Effective communication is a crucial business tool for the success of any organization.
Gamified programs can serve as internal communication tools to attract potential investors and prospective candidates interested in joining the company. They also enhance employee engagement. Gaming dynamics make communication more accessible, providing multiple methods for transmitting information effectively and determining the optimal mode of transmission.
Gamification exposes employees to high-stakes situations, pushing them to think outside the box. By incorporating various elements into serious games, employees can familiarize themselves with complex challenges they may encounter in the real world. Consequently, learning games become a catalyst for workplace innovation and creativity.
Through integration with workplace applications, gamification offers employees immediate performance feedback and guidance on their next steps. It proves particularly valuable for new employee onboarding, where following a set of actions can lead to improved performance.
While gamification can be applied to various aspects, there are specific areas within the corporate landscape where it proves particularly effective. Here are notable examples:
During the onboarding process, it is crucial to engage and motivate new hires. By incorporating gamification into their training, you can immediately establish a positive perception of your company. Introducing elements of gamification, such as points systems for quizzes and interactive games instead of traditional tests, can foster a sense of fun and drive in new employees from day one.
In today’s workforce, employees seek meaningful engagement and a sense of belonging. This is especially important when building relationships and connecting teams, particularly in the context of remote work. Gamification offers a solution by providing enjoyable training refreshers or facilitating team-building activities like virtual scavenger hunts.
Sales development is a critical aspect of many organizations. However, traditional sales training methods are often less effective. Gamification can play a significant role in promoting sales growth by introducing reward systems, such as points-based incentives or sales contests. For decades, businesses have utilized contests, competitions, and giveaways to encourage their sales teams to enhance their skills and drive increased profits.
Compliance training is typically regarded as one of the most challenging and monotonous modules within an organization. However, gamification can transform this experience. By creating safety games or organizing competitions to test employees’ knowledge of industry regulations and laws, compliance training can be made more engaging and enjoyable.
Leadership training necessitates creative and engaging approaches. By offering leaders gamified training and practice opportunities, you provide them with a sense of progress and advancement, similar to “leveling up” in a game. By incorporating departmental teams and designing various interactive games and competitive challenges, leadership training can become an exciting and effective experience.
There is a wide range of gamification approaches in training, each with its unique characteristics and suitability for different topics. It’s important to note that these approaches focus on the overall training experience rather than individual courses. If you are a course author or content creator, you can find more specific types of games related to course design in the next section.
Here are some examples of gamification in training:
For those unacquainted with gamification, it may initially seem intimidating. However, once we delve deeper, we realize that it’s simply about infusing traditional learning with entertainment and engagement. The versatility of gamification extends across industries, businesses, and various divisions within organizations, benefitting individuals at every level.
In today’s landscape, gamification holds even greater significance for both employees and businesses. It presents an opportunity to enhance company culture, whether by fostering engagement among remote teams, devising effective training strategies for the future, or simply cultivating a more positive work environment.
Discover the transformative power of gamification and unlock its potential to revolutionize learning experiences.
When it comes to Gamification, Smartico.ai is a trusted and globally recognized leader in the field. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, Smartico.ai can be integrated with and help any business reach new levels of success.
Smartico.ai is a leader in providing state-of-the-art Gamification and CRM automation software solutions. Its CRM tool combines player analytics data with machine-learning algorithms to help businesses of various industries gain a deeper understanding of people and their needs while also providing valuable data insights to ensure retention, loyalty, and much more.
As a leading Gamification & CRM Automation solution, Smartico offers the following:
And that’s just a small sample of what’s on offer.
No matter what kind of Gamification solutions you may be interested in, Smartico.ai can help you meet your short and long-term goals by supplying the solutions needed to bring customer engagement and employee/learner motivation to a whole new level.
To start building a more successful business through Gamification, join the winners club and book your free demo today at:
The Smartico.ai team wishes you the best of luck on your business journey forward.
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