CRM Automation & Gamification Platform

How To Use Gamification To Increase Your Conversion Rates?


Gamification is a highly-efficient way to keep people engaged with your website or app. Point collection, progress bars, and badges keep users entertained and motivated and work wonders to encourage them to return for more. 

You can use Gamification to significantly increase immersiveness. Games have a proven track record of engaging, and if implemented correctly, they can catapult conversion rates sky-high. The key to successful Gamification, however, is simplicity and following basic principles of psychology. 

In this article, we will explore what Gamification is and how it can help you boost conversion rates exponentially while keeping your existing customers loyal, happy, and satisfied with your product or service. 

Gamification Explained

Coined by serial entrepreneur Nathan Lands, the term “Gamify” refers to the application of video game elements into software to boost brand and product engagement, as well as build team unity.

This can include customer perks such as freebies, monetary benefits, leveled rewards, special badges (e.g., VIP status), and other incentives to encourage customer participation. 

Unlike traditional video games, Gamification is not about creating a new game that stands on its own but rather about extracting the most motivating and fun aspects of games and using them to improve productivity, physical exercise, flow, user engagement, and more. 

It is no longer a secret that companies that gamify their interactions with customers and employees drive more sales, has a better return on investment (ROI), reduce churn, and often reap more than double the benefits of their competitors.

Gamification tools can catapult user engagement to exceptional levels and have been key to revolutionizing industries such as iGaming, eLearning, fitness, the military, and many others.  

So if you’re looking for something that will engage and captivate your customer base – Gamification might be the most powerful option currently available, and in this article, we’ll guide you through the process of using it to boost your conversion rates exponentially!

Gamification Methods For Increasing Conversions

If you want to put out content your potential customers will find hard to resist, here are four tips and techniques to help you on your mission:

1. Gated Content

Gated content operates on a “give to receive” basis. The mission here is to receive as much relevant information as possible by giving something valuable in exchange. By offering something of value, apart from increasing the chances of getting new leads, you are also providing real value to a person that is actively searching for a product or service like yours. 

Create unique landing pages with a focus on collecting data and extracting precious information from potential future customers. Provide informative guides and whitepapers that offer deep insights for your audience and give them in exchange for personal details. By offering quality content designed to meet your audience’s needs, the potential customer will become much more invested in your offer and more inclined to invest in your product or service on the spot or down the line. 

2. Likes and Interaction

Getting praise for an engaging post is a powerful motivator, especially when it comes from like-minded people. So, when a worker shares a link or makes a smart/funny observation and their co-workers give it a like, the worker is motivated to keep up the good work and post more valuable content. This way, employees are recognized for their efforts and receive positive influence status, as well as a platform for self-expression. 

3. Obstacles and Challenges 

Organize regular trivia quiz parties and other fun games that require a competitive spirit, and provide content designed to engage your workers. Cool prizes, such as tech gadgets or vouchers, make these challenges much more immersive and enjoyable. 

This way, people can compete against each other for a reward. Joining forces to work towards a shared goal helps improve teamwork and motivation to keep striving to be a better worker. 

4. Refer-a-Friend

‘Refer-a-friend’ can do wonders for sales and drawing in new leads. With this approach, people are offered special deals in return for access to a unique contact only they can provide. By incentivizing your potential clients at the simple cost of referring their friends or family to try out your product or service, you are expanding your customer base and building loyalty with an army of dedicated brand champions. Nowadays, this approach is massively popular due to its quick and simple nature – no hard work or headaches involved. 

Also, by giving people a special reward or discount for referring you to their acquaintances, you can do wonders to increase conversion rates. Price cuts, attractive deals, and other tasty offers given in return for a potential lead are beneficial for all parties involved. People are motivated to do the work due to the positive simplicity and high reward ratio, which makes the refer-a-friend scheme extremely effective. 

The refer-a-friend method takes advantage of our fundamental desires for self-expression, accomplishment, and reward, all of which are universal motivators that can be found in all human beings, no matter our status in society. This makes it one of the biggest conversion-catching nets you can use to succeed. By using a powerful motivation and incentivization-inducing system that involves rewards and challenges, you will find engagement and interaction for your product or service to reach new heights in no time. 

Gamification and Conversion Rate Optimization 

These days most brands have a strong presence online, and boosting their conversions is one of their main targets of focus. Thankfully, there are various marketing methods and techniques one can implement to achieve this, one of them being conversion rate optimization (CRO). 

By combining Gamification with CRO, businesses can see significant improvements in their sales. 

Marketing strategies are always evolving because they need to follow what customers are mostly being engaged by at any given moment. Hence, the strategies employed by marketers are growing in innovation, sophistication, and an eagerness to make business channels more appealing to the customer. 

Conversion Rate Optimization Defined

CRO comprises various strategies that focus on continuous website improvement and other business areas to attract customers and boost conversion rates and sales. Hence, CRO is crucial for the success of your marketing strategy. 

With the help of conversion rate optimization, you can take full advantage of your traffic. You can use it in your business by employing different optimizations on your website, email, or other channels to drive conversion rates. And what is better than acquiring new leads?… Yes – converting them into paying customers to boost revenue and sales. Here lies the importance of engaging and nurturing leads by doing everything in your power to foster a better relationship with them. And if you do this successfully, your leads will turn into paying customers quicker than you ever thought possible. 

This means that you should consider the entire customer journey and how you can convert people who visit your website into prospects. Later on, you can guide them to invest in your product or service. With CRO, you can drive conversion rates by strengthening your most important channels, including your website, email, application, and so on. 

To create a strong CRO system for your business you need to set up a lead qualification process, optimize your content with best SEO practices to boost traffic, improve service with chatbots, maintain customer interest through marketing, automate workflows, and test multiple versions of your landing page simultaneously. 

How Can Gamification Boost CRO?

Gamification is a potent marketing tool that applies gaming principles to non-gaming contexts. Sports betting businesses can use them to make the betting process more hooking and immersive, and tutors can use them to create a more fun and enjoyable learning environment. 

Nowadays, more and more businesses are turning to Gamification to increase loyalty and sales, many of which are reporting incredible results. Gamification seeks to boost engagement and create a memorable and exciting user experience, from the moment a person sets their virtual foot on the site to the moment they bring out their card to make a payment. Gamification can also successfully engage leads via email marketing. When CRO and Gamification join forces, conversion rates can skyrocket because these solutions can maintain customer attention with great efficiency. 

Even the mere possibility of a customer getting a solid discount on a product or service can encourage people to try your minigame and enter their contact information, thus becoming part of your funnel. And once that’s done, Gamification will keep doing its job via email. — A One-Stop Gamification Solution

When it comes to Gamification, is a trusted and globally recognized leader in the field. And while it has a tight focus on the iGaming, Casino, and Sports Betting industries, can be integrated with and help any business reach new levels of success, including stock trading. is a leader in providing state-of-the-art Gamification and CRM automation software solutions. Its CRM tool combines player analytics data with machine-learning algorithms to help businesses of various industries gain a deeper understanding of people and their needs while also providing valuable data insights to ensure retention, loyalty, and much more.

Gamification In The Military: A New Way Of Shaping The Heroes Of Tomorrow

As a leading Gamification & CRM Automation solution, Smartico offers the following:

  • Various intuitive challenges and gaming techniques.
  • High-value incentives that encourage long-term loyalty and retention, elevate player value, strengthen engagement, and boost user acquisition.
  • Multi-Currency/Language/Deep Brand Support.
  • Missions – Engage players with fun real-time solo or multiplayer tasks.
  • Points – Encourage players to keep coming back through point-based incentives and unlockables.
  • Badges – Stand out from the rest with sleek badges and earn free spins for each earned badge.
  • Levels – Players gain experience and special perks after each successful level or tournament completion.
  • Incentives – Motivate players to come back for more with unique rewards and bonuses. 
  • Marketplace – Players can actualize their points by cashing them in for free game spins or other awards, such as online shopping vouchers. 
  • Minigames – Players can reset their senses through short, award-earning games.
  • Tournaments – Set your own qualification rules and offer your customers a powerful endorphin rush with Smartico’s special tournament system.
  • Leaderboards – Set daily, weekly, and monthly prizes and watch your user engagement skyrocket.
  • Bonus Engine Integration – Cash bonuses, free spin bonuses, and more.

And that’s just a small sample of what’s on offer. Smartico can help your business grow exponentially by supplying the solutions needed to bring the motivation in your company to a whole new level. Book your free in-depth demo today at: 


To drive sales and conversions, you need to provide something of value to your leads and existing customers. Most of us do things to gain something in return – whether it is going to the gym to get fit, watching a movie to be entertained and loosen up after a hard day of work, or performing specific actions to gain a reward. Hence, it is crucial that you, as a marketer, are ready to reward people for their efforts and engagement with your product or service. 

And last but not least, keep in mind that when it comes to engagement and interaction, it’s a give-and-take relationship built on respect, value, and a willingness to reciprocate. 

The team wishes you the best of luck on your journey forward!


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