Gamification
Smartico Gamification: Casino Gamification Software Built Into Your CRM
Missions, badges, levels, leaderboards, a store, avatars and prize drops on one player profile. Every bet, deposit or login can move a mission, add points, lift a level and send a message, from the same platform that runs your CRM.
Lucas S.SilverGold
1,2401,340points
MissionDeposit week
+100
BadgeFirst Steps unlocked
✓#7#3
Weekly boardUp to 3rd place
▲4
StoreGold item unlocked
NEW
Prize drop5 gems
+5🔔
MessageYou reached Gold!
One platform, not a plug-in
Smartico was the first to put iGaming CRM and gamification into one product. The same player profile, the same events and the same rewards drive both, so there are no two systems to keep in sync.
- One player profileLevels, points, badges and missions sit on the same profile as deposits, bets and segments. Use any of them in a segment, a journey or a campaign.
- Real-time triggersA deposit, a bet or a login moves missions and leaderboards at once, and can start a reward or a message right away.
- Rewards and messages togetherGive points, bonuses, free spins or a prize drop, and tell the player with a popup, push, email or inbox message, from one journey.
- AI that knows the playerAn AI model picks the gamification feature each player is most likely to join next, so you promote the right thing to the right person. See the model →
How it fits together
Players do what they already do on your site. Smartico turns it into progress, a balance to spend and a place on the board, and tells them about it.
1Players play
- Deposit
- Bet on sports
- Spin a slot
- Log in
- Verify the account
2They earn
3Into three balances
- Pointscount toward levels and leaderboards
- Gemsa second currency, for example for store items
- Diamondsa third currency for your rarest rewards
4They climb and spend
At every step Smartico can send a popup, a push, an email or an inbox message, in the player's language.
Seven parts, one player
Each part has its own page, with a live demo you can play as a player.
MissionsGoals with one or more tasks and a reward at the end, so players have a reason to come back every day.Play four live mission widgets
BadgesBadges players collect on their profile, and sport card sets that open set by set. Try the live demo.Open a live trophy cabinet
LevelsTiers players climb as they earn points, with rewards and perks at every new level.Try a live VIP pass
213LeaderboardsDaily, weekly and monthly races for points, with prizes for the top places. Join the live race.Join the live weekly race
StoreA shop where players spend points, gems or diamonds on bonuses, mini-game attempts, raffle tickets and more.Shop in two live stores
AvatarsAvatars players win, buy and redesign with AI. Try the live AI studio.Redesign an avatar with AI
Prize DropsSurprise prizes that land on the player's screen after a deposit, a bet or a mission. Try four live drops.Trigger four live prize drops
Live demo
Your Whole Season on One Road
You are a real player on our demo brand right now. Your level is the road, your missions are the next stops, your badges are the milestones, and the weekly race, the store and the tournaments sit underneath, all with your own points. We built this widget in Vibe Studio from prompts, on live player data.
Earn points here or on the other gamification pages and watch your marker move. The widget follows the look you ask for: colours, art and layout.
More ways to play
Smartico's other engagement products use the same player profile, points and rewards.
TournamentsLaunch competitive, loyalty-boosting tournaments in minutes.
RaffleTransforms standard promotions into interactive, rewarding experiences.
JackpotMulti-provider jackpot system for increased excitement.
F2P MinigamesProvides engaging free-to-play mini-games for users.
Sport GamesPrediction games for any sport, from league matches to the World Cup.
Custom mini-gamesYour own game, made in Vibe Studio, with Smartico's prizes and odds.
Reports for every part
See who plays, what they earn and what they do next.
- Missions & Badges dashboard: how many players opt in, complete and claim, mission by mission and badge by badge.
- Points, Gems & Diamonds dashboard: what players earn and spend in each currency, and where they spend it.
- Mini Games report: prizes from mini-games and prize drops, and how players played and deposited the day before and the day after.
- Your own BI and AI: every gamification event is in the Smartico data warehouse, and the AI Data Analyst answers questions about it in plain language.
Build on it with code, Vibe Studio or AI
Your missions, badges, levels and stores are open to your developers, to Vibe Studio and to AI assistants, with the same data and rules as the back office.
- Your own codeThe JS API gives your front end all your missions, badges, levels and stores with live updates, and native SDKs and demo apps cover iOS, Android and React Native.Developer resources
- Vibe StudioDescribe a widget, a mini-game or a prize drop design, and Vibe Studio builds it on your gamification data. Every live widget on these pages was made that way.See Vibe Studio widgets
- MCP Server and AI AgentsAsk Claude or ChatGPT to create, change or check your missions, badges, levels and stores over the MCP Server. Smartico's AI Agents analyse them for you and draw their pictures.MCP ServerAI Agents
Beyond Technology:
We Bring Expertise and Partnership
With Smartico, you’re not just getting gamification software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership. It's the ultimate Gamification & CRM marketing solutions system tailored to your iGaming business.
1. Tailored Onboarding and Training
Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way
2. Dedicated Success Managers
A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.
3. Reliable, Expert Support
Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.
What clients have to say
Blue Ocean Gaming
Our experience working with Smartico has been very positive. Their CRM and gamification tools are a great addition to our platform, giving operators more ways to engage their players and create personalized experiences. Their team is always responsive, easy to work with, and open to collaboration, which makes the partnership especially valuable to us.
Digitain
Working with Smartico this year has been a great experience. Their team is always quick to respond and genuinely invested in helping us grow. What I especially like is the flexibility of the campaign flow and how intuitively it aligns with the user journey. The CSV import feature for marking users has been extremely useful, and the Dynamic Bonus feature, where you can apply your own formulas, gives us even more control and room to experiment. Smartico has been a reliable, supportive partner, and we value the relationship we've built with them.
Roll Casino
When we started working with Smartico, we were basically starting from ground zero: blank canvas, big ambitions, and a steep learning curve. The Smartico team rolled up their sleeves, joined every setup call, and guided us through building a CRM operation we can now brag about. Whether it was debugging email campaigns, brainstorming smarter journeys, or helping shape our roadmap, they were always there, quick, clear, and truly invested in our success. Smartico provided a partnership with the kind of support that makes even complicated configurations feel manageable.
Lucky Bet
We’ve been working with Smartico for almost a year now and have seen a noticeable increase in all our key KPIs. Combining our CRM strategy with Smartico’s gamification tools gave a real boost to monthly active users, retention and customer loyalty. We’ve used two CRM platforms in the past, but none delivered the KPI and revenue growth we achieved after launching our gamified loyalty program and automated campaigns with Smartico. They keep rolling out useful new features, and their support team is always quick and helpful. Smartico has genuinely moved our results forward.
Cazino
We’ve been working with Smartico for our CRM and gamification needs, and the experience has been excellent. The platform is intuitive, reliable, and has helped us elevate both engagement and player lifecycle management. What truly stands out is the support team - always responsive, proactive, and willing to go the extra mile to help us optimize and get the most out of the tool. Their partnership-driven approach makes collaboration easy and effective. We’re very happy with the service and look forward to continuing to grow together.
Cactus
Smartico plays a strategic role in our operations, serving as an essential platform for user engagement, retention, and acquisition initiatives. Its large-scale, real-time data processing capabilities enable the execution of highly targeted and efficient campaigns. It also stands out for its robust gamification capabilities and structured management of automated events and journeys, contributing to process optimization and the continuous evolution of the user experience.
CBData
COO CBData
We recently integrated the CRM solution from Smartico, and the experience exceeded our expectations. The communication throughout the process was excellent, with their team providing prompt and clear responses to all our questions. The documentation was easy to understand and well-structured, making the implementation seamless for our team. Based on this positive experience, we see Smartico as a strategic partner who will play a strategic role in the future success of our online casino platform. We highly recommend their services to other companies looking for a reliable and efficient CRM solution.
Casino.ua
CEO
Partnering with Smartico has been a strong step forward for Casino.ua. Their CRM automation and gamification tools have significantly enhanced our platform, helping us better engage and retain our audience. The integration process was fast and smooth, supported by their responsive team and clear documentation, which made implementation straightforward. The flexibility of Smartico’s tools allows us to customize features to fit our platform’s needs, while their diverse solutions — like the bonus engine and gamification modules - help us deliver a richer gaming experience. We’ve already seen improved player retention and satisfaction. Smartico has been a reliable partner, and their tools are a valuable asset for anyone looking to elevate their igaming platform.
Nine Casino
Head of Casino
As Head of Casino I am, always looking for ways to enhance the player experience and create long-lasting relationships with our customers. the Smartico CRM and gamification tool has not only simplified the marketing and retention efforts for my teams, but has also given them the tools we need to build a more engaged, loyal player base. Our team and I couldn’t be happier with the results, and this is only the beginning. With this innovative platform at our side, we’re excited to continue driving player satisfaction and taking our casino to new heights.
4RABET
Head of CRM
Smartico elevates our engagement strategies to reach new heights with a platform that is both technically advanced and flexible. Their ability to respond to our needs with speed and accuracy is unmatched. And their account managers? Absolute rockstars - always ready to help, invested in our success, and going above and beyond to support us. We didn’t just find a tool, we found a true partner.
E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.
FAQ
How does Smartico's gamification work?
What can players earn and do?
Can we design our own missions, or are they fixed?
How do levels work, and can players move down as well as up?
What can players buy in the store?
Does the gamification adapt to each player, or does everyone see the same thing?
Can players compete against each other?
Will gamification fit our existing platform and brand look?
How is this different from a standalone gamification tool?
Does gamification keep working long-term, or is it a short-term boost?
Can I try it before I book a demo?
