Setting the Standard in Gamification for iGaming
We’ve spent years perfecting an iGaming gamification software ecosystem shaped by the needs of hundreds of global clients. Backed by seasoned CRM professionals, Smartico offers tools designed for player retention and user engagement without gimmicks or shortcuts.





The first unified CRM and Gamification platform
Smartico was the first to unify iGaming CRM and Gamification into a single solution. While others follow, we continue to set the benchmark.
One Source of Truth
Behavior-Based Triggers
All-in-One Control
Gamification Done Right
We give you complete control over every gamification element to match your goals.
With Smartico, gamification isn’t a gimmick; it’s how you increase revenue, cut bonus costs, and keep players coming back.
Create tailored missons for your players
- Design personalized missions that encourage specific player behaviors, such as completing spins or trying new games.
- Reward players with points, free spins, or bonuses to enhance engagement and retention.

Motivate progression with level-based rewards
- Players unlock exclusive rewards as they advance through levels, encouraging consistent play.
- Provide a sense of progression that keeps players engaged and striving for more.

Add Competition with real-time leaderboards
- Highlight top players in daily, weekly, or monthly leaderboards to drive activity.
- Motivate players to climb the ranks by offering meaningful rewards for top performers.

Excite players with competitive tournaments
- Organize time-limited tournaments for any activity: casino games, sports bets, or custom challenges.
- Customize events to engage specific players or align with promotions.

Recognize achievements with collectible badges
- Award badges for reaching milestones, completing missions, or performing key actions.
- Encourage players to collect and showcase achievements, adding depth to their experience.

Turn points into rewards at the marketplace
- Provide players with a shop to redeem points for bonuses, free spins, cashback, or exclusive items.
- Enjoy full flexibility with customizable categories, multicurrency support, and safeguards like purchase limits and terms to maintain engagement.

Points: The Core of Engagement
- Customizable Currency: Define the name, value, and purpose of your points to match your brand and strategy.
- Flexible Redemption: Allow players to use points for bonuses, free spins, or exclusive items in your marketplace.

Customize it your way





Add Competition with real-time leaderboards
- Highlight top players in daily, weekly, or monthly leaderboards to drive activity.
- Motivate players to climb the ranks by offering meaningful rewards for top performers.

Customize your way




Easy Plug-and-Play Widgets
Customizable Retention APIs
Open-Source Examples
Beyond Technology:
We Bring Expertise and Partnership
With Smartico, you’re not just getting gamification software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership. It's the ultimate Gamification & CRM marketing solutions system tailored to your iGaming business.

1. Tailored Onboarding and Training
Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers
A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support
Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.
What clients have to say
FAQ
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modules. It's all built-in and designed to work together seamlessly.
FAQ
It runs on a connected loop. Players complete missions by doing things they'd do anyway, like depositing, betting, or logging in. Completing missions earns points, points drive level progression, and performance over a day, week, or month earns leaderboard positions. Players can spend collected points in a marketplace on bonuses, free spins, or other rewards, and join tournaments along the way. Every step can trigger a notification, so players always know what they've earned or unlocked.
The core mechanics are missions, levels, leaderboards, tournaments, badges, a points marketplace, and mini-games. Players progress through levels, climb daily, weekly, and monthly leaderboards, collect multi-stage badges for milestones, compete in time-limited tournaments on casino or sports activity, and redeem points for rewards in the marketplace. Points are the connecting currency across all of it.
Fully your own. Missions are built around the player behaviors you want to encourage, from a first deposit to playing a specific game type, completing KYC, subscribing to notifications, or hitting a betting milestone. You can make missions recurring, lock them behind conditions, schedule them for specific dates, require players to opt in, and reward completion with points, bonuses, free spins, or mini-game attempts. Both casino and sportsbook activities are supported.
Levels are based on collecting points, but they can also factor in up to two additional behavioral components over a rolling time window, such as deposit or betting amount in the last 30 days. Because those windows slide, players can be downgraded if they stop meeting a level's requirements, not just upgraded, which keeps status meaningful. You can also run levels on manual control instead, moving players between tiers from campaigns or rules (for example, downgrade after 30 days inactive).
It's flexible. Items can be match bonuses, free or cash bonuses, free spins, or tangible and virtual goods. You organize items into categories, set point prices, and apply safeguards like purchase caps, per-player segments for who can see or buy an item, time-based availability, and terms and conditions. You can show cheaper items to newer players and premium items to high-point players, so the shop stays relevant to each tier.
It's personalized. Because gamification runs on the same platform as the CRM, what a player sees can respond to their behavior, level, segment, currency, and device. Missions can unlock based on prior actions, marketplace items can be shown or hidden per segment, and content supports multiple currencies and languages. The experience naturally looks different from one player to the next.
Yes, through leaderboards and tournaments. Leaderboards rank players over daily, weekly, or monthly periods with reward pools for top finishers, driving repeat activity. Tournaments are time-limited competitions you can run on any activity, casino games, sports bets, or custom challenges, and target to specific players or tie to a promotion. Both tap into the competitive motivation that keeps players coming back.
Yes. Smartico is platform-agnostic and works through skinnable, plug-and-play widgets for a fast launch, or flexible APIs if you want to build a fully custom front end (with open-source examples to start from). The widget can be matched to your brand's colors, icons, and fonts, and supports multiple brands with their own styling. It's designed to slot into your site rather than force a fixed look.
Smartico unifies gamification and CRM in one platform rather than bolting them together. That means a player action can trigger both a reward and a communication from the same system, points and bonuses flow directly into automated campaigns, and you manage messaging, rewards, and gamified experiences from one place. Standalone gamification tools typically can't act on CRM data or trigger journeys the way a unified system can.
It's built as a lasting investment rather than a campaign. Unlike a promotion that runs for a few weeks, a well-designed gamified environment keeps driving repeat visits, retention, and loyalty over years, because the progression, competition, and rewards renew player motivation continuously. The recommended approach is to start simple and improve it in iterative cycles rather than building everything at once.
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