Gamification for iGaming
We’ve spent years perfecting an iGaming gamification software ecosystem shaped by the needs of hundreds of global clients. Backed by seasoned CRM professionals, Smartico offers tools designed for player retention and user engagement without gimmicks or shortcuts.





Gamification Done Right
We give you complete control over every gamification element to match your goals.
With Smartico, gamification isn’t a gimmick; it’s how you increase revenue, cut bonus costs, and keep players coming back.
Create tailored missons for your players
- Design personalized missions that encourage specific player behaviors, such as completing spins or trying new games.
- Reward players with points, free spins, or bonuses to enhance engagement and retention.

Motivate progression with level-based rewards
- Players unlock exclusive rewards as they advance through levels, encouraging consistent play.
- Provide a sense of progression that keeps players engaged and striving for more.

Add Competition with real-time leaderboards
- Highlight top players in daily, weekly, or monthly leaderboards to drive activity.
- Motivate players to climb the ranks by offering meaningful rewards for top performers.

Excite players with competitive tournaments
- Organize time-limited tournaments for any activity: casino games, sports bets, or custom challenges.
- Customize events to engage specific players or align with promotions.

Recognize achievements with collectible badges
- Award badges for reaching milestones, completing missions, or performing key actions.
- Encourage players to collect and showcase achievements, adding depth to their experience.

Turn points into rewards at the marketplace
- Provide players with a shop to redeem points for bonuses, free spins, cashback, or exclusive items.
- Enjoy full flexibility with customizable categories, multicurrency support, and safeguards like purchase limits and terms to maintain engagement.

Points: The Core of Engagement
- Customizable Currency: Define the name, value, and purpose of your points to match your brand and strategy.
- Flexible Redemption: Allow players to use points for bonuses, free spins, or exclusive items in your marketplace.

The first unified CRM and Gamification platform
Smartico was the first to unify iGaming CRM and Gamification into a single solution. While others follow, we continue to set the benchmark.
One Source of Truth
Behavior-Based Triggers
All-in-One Control
Beyond Technology:
We Bring Expertise and Partnership
With Smartico, you’re not just getting gamification software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership. It's the ultimate Gamification & CRM marketing solutions system tailored to your iGaming business.

1. Tailored Onboarding and Training
Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers
A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support
Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.
What clients have to say
FAQ
Our pricing is based on monthly active users, offered in tiers. The package includes both CRM automation and gamification, together with a dedicated Success Manager who supports you from day one - coordinating the integration, providing training, and offering daily support via Slack or Skype.
Yes. With Smartico, you get both CRM automation and gamification as part of the same platform. No hidden fees, no separate modulesits all built-in and designed to work together seamlessly.
We don’t offer a trial version, but we’re happy to provide a detailed demo to show you exactly how Smartico works. Instead of generic presentations we prefer to dive straight into our real back office, using real examples to give you a transparent, hands-on experience of the platform.
Integration is usually handled by us and takes about 3 weeks. We map all transactions into events in our system with minimal effort required from your side. The heavy lifting is our job.
If you prefer to handle the integration yourself, our APIs are flexible and easy to use. We’ll set up a group on Slack or Skype to provide direct support to your tech team and ensure a smooth process every step of the way.
If you already have a gateway you like, perfect. We’re integrated with many options and can easily add new ones free of charge if integration is needed. If you don’t have one, we can provide a gateway for a competitive price. Either way, it’s your call.
Yes! Smartico allows you to operate and manage multiple brands within a single instance. You can run unified campaigns across all brands or create tailored setups and gamification for specific brands, all while keeping everything organized in one place - at no additional cost.
Absolutely. Smartico is designed to simplify operations for iGaming operators. From setup to daily use, everything is straightforward. Plus, you’ll always have your Success Manager to guide you.
Our onboarding process is straightforward and hands-on. It begins with a live demo to showcase Smartico in action. Before signing any agreements, we conduct a technical feasibility call to confirm integration possibilities and address any blockers. Once the contract is signed, we focus on integrating essential data like users, deposits, and casino bets, followed by front-end setup. During this phase, our Success Manager guides your team, ensuring seamless progress. After integration, we provide training, grant system access, and continue integrating non-critical data like sports feeds. From start to finish, we’re with you every step of the way.