20 Best Loyalty Software in 2025

Updated on March 5, 2025
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Are you looking to supercharge your customer loyalty game in 2025? If so, you’ve come to the right place! In this article, we’ll look into the world of loyalty software and find out which platforms are leading the pack this year. Before we dig in, however, let’s cover the basics:

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Why Loyalty Software Matters

Loyalty software is vital because it helps businesses build strong relationships with their customers. Nowadays, retaining existing customers is often easier — and more cost-effective — than acquiring new ones. As a business owner, loyalty software allows you to reward customers for their continued engagement, nudging them to return and make more purchases/spend time on your platform.

With features like point systems, personalized rewards, and targeted promotions, loyalty software creates a fun and immersive atmosphere that resonates with people. Apart from retaining oldtimers, this can also help you draw in new people, as your loyals become word-to-mouth advocates.

Also, loyalty software can become an all-seeing portal for customer behavior. With its help, you can analyze purchase patterns and preferences to refine your marketing approach and offer relevant rewards that truly matter to your audience.

Fun Fact

Did you know that 77% of consumers stick with their favorite brands for 10 years or more? That's huge! And get this - 57% of customers are happy to spend more money on brands they feel loyal to. 

And now, let’s get into the meaty part.

Top 20 Loyalty Software Platforms for 2025

We’ll now explore 20 of the most sought-after loyalty software platforms of 2025, starting with…

1. Smartico - Best Loyalty Software Platform for 2025

At Smartico, we've developed an all-in-one platform that combines CRM automation, gamification, and engagement tools. Our solution is built to address all your retention needs in real-time. 

Key Features:

Our platform offers a range of powerful features:

CRM Automation: We streamline every step of the player journey, from onboarding to loyalty, with hyper-personalized messaging and automated workflows.

Gamification: Our customizable gamification tools bring fun, rewards, and loyalty seamlessly integrated within your CRM.

Free-to-Play Games: We offer a suite of customizable mini-games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes to boost player engagement.

Bonus Engine: Our system helps lower bonus costs with rewards tailored to player behavior, manageable in real-time or scheduled for optimal impact.

Jackpots: We provide customizable jackpots, both player-funded and operator-funded, to enhance any game from any provider.

AI Models: Our AI turns player data into actionable predictions, helping optimize engagement, prevent churn, and deliver rewards at the perfect moment.

Integration and Support:

One of Smartico’s key strengths is its effortless integration process. Our engineers manage the entire integration, reducing the load on your R&D resources. We support all major SMS, email, and instant messaging providers, and we integrate with all iGaming platforms.‍

Expertise and Partnership:

We're not just a software provider; we're a partner invested in your growth. Our team works alongside you to build CRM expertise within your team, guiding strategy and offering practical insights throughout our partnership.

Pricing and Availability:

‍Our pricing is based on monthly active users and includes both CRM automation and gamification, along with a dedicated Success Manager. While we don't offer a trial version, we're happy to provide a detailed demo to show you exactly how Smartico works.

At Smartico, we're committed to helping iGaming businesses improve retention and engagement. We'd love to show you how our platform can benefit your operations. Feel free to book a demo or reach out with any questions you might have.

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2. Talon.One

Talon.One is a highly customizable, API-first platform designed for personalized promotions and loyalty programs. It offers powerful scaling and simple integration processes.

Want to skyrocket retention, focus on your best customers, and encourage repeat business with an easy-to-use and customizable loyalty platform? Look no further than Talon.One. 

Here are some of Talon.One’s highlights:

• Save Time: Avoid spending thousands of hours building loyalty features from scratch.
• Centralized Tracking: Monitor every customer interaction from one convenient system.
• Easy Integration: Connect all your data through our integrations.
• Intuitive interface that allows you to set up and manage complex loyalty programs across different channels, all without any coding required.
• Quick Campaign Setup: Launch scalable loyalty campaigns with just a few clicks.
• Flexible Tiers and Rewards: Create multiple tiers and easily introduce new rewards that inspire loyalty.
• Custom Goals: Set up your program based on session data, preferences, time, location, currency, or points.
• Consistent Experiences: Provide a smooth experience whether in-store, online, or in-app by connecting rewards tracked through POS, online, or customer service tools.
• Reduce Churn: Integrate incentives at every customer touchpoint.
• Increase Lifetime Value: Offer personalized rewards to enhance customer loyalty.
• Utilize Data: Leverage first-party data to enrich your BI insights with loyalty information.

3. Open Loyalty

Open Loyalty is a headless, API-driven loyalty engine that focuses on gamification and hyper-personalization and uses first-party data to provide the best experiences. It’s ideal for businesses looking to create deep-diving loyalty programs. 

Here are some key points about Open Loyalty:

• Global Reach: Partners with over 100 clients worldwide, including businesses in the U.S., Brazil, Germany, Switzerland, Saudi Arabia, the UAE, South Korea, Hong Kong, and Australia.
• Recognized Excellence: Open Loyalty has been honored by Deloitte and Google as part of the Fast 50 Central Europe Program 2023.
• Received accolades such as the Logistics Operator 2023 award and the Best Supporting Technology award at the Polish Contact Center Awards.
• Regular Testing: Undergoes regular security testing by partners using strict methodologies to prevent unauthorized access and data leaks.
• Reliable Infrastructure: Relies on Amazon Web Services for a strong global infrastructure, supported by partners like Otto Group, HCL Software, and CloudFlight.

4. Yotpo

Looking to improve customer retention for your Shopify store? Yotpo is designed specifically for e-commerce brands and includes features like points, VIP tiers, and referral programs. They are all easily integrated with Shopify. 

Here’s what you can expect:

• Custom Onboarding: A detailed consultation to create a personalized program that fits your unique needs.
• Comprehensive Implementation: Management includes design, copywriting, and development to ensure everything is set up smoothly.
• Dedicated Account Management: You’ll work with a proactive Customer Success Manager (CSM) who has the experience to help you enhance your loyalty and retention strategies for better results.
• Tailored Deployment: Easily place branded assets related to your program anywhere on your site.
• Granular Analytics: Get detailed metrics to assess and optimize your incentive marketing program without hassle.
• Marketing Integrations: Connect with your favorite marketing tools, including review platforms, email, social media, and support services.
• Real-Time Insights: Use up-to-the-minute data to understand your ROI and boost engagement.
• Customizable Reporting: Enjoy filters for detailed segmentation, performance stats, and customer insights.
• Easy Data Access: Access customer data quickly, enabling timely campaigns and insights into your program’s performance.

5. Zinrelo

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With Zinrelo's advanced loyalty analytics, you can truly understand your customers by uncovering their digital behaviors. We transform raw data into actionable insights, helping businesses design effective loyalty programs and identify key customer segments for long-term engagement and growth.

Key Benefits:

• Unlock Insights: Our analytics solution dives deep into customer behaviors and preferences, providing clear data that helps you adjust rewards and set achievable goals.
• Data Integration: Seamlessly connects with your CRM and POS systems for real-time data collection.
• Tailored Experiences: We analyze past purchases to discover customer interests and trends, allowing you to create programs that resonate.
• Financial Projections: We evaluate potential program costs and customer involvement to help you make informed decisions.
• Design Recommendations: Get suggestions on tier thresholds, point expiration, and reward structures to keep customers engaged.

6. Smile.io

Smile provides an easy-to-use loyalty solution ideal for small to medium e-commerce businesses, featuring points, referrals, and VIP programs. 

Here’s why it’s a great choice:

• Boost Repeat Purchases: Engaging customers with points programs not only increases shopping frequency but also encourages them to spend more.
• VIP Treatment: Create tiers in the VIP program to reward your best customers with exclusive perks and better rewards.
• Brand Advocates: Happy customers can refer their friends, helping you gain new shoppers easily.
• Scalable Growth: Join thousands of Shopify Plus businesses that use Smile to drive loyalty and boost profits.

With over 100,000 businesses in 148 countries, Smile makes it simple to build a loyalty program that attracts and retains customers. Key features include:

• Customizable Programs: Tailor your loyalty program without any coding.
• Quick Setup: Launch your program in minutes while focusing on what matters most.
• Insightful Reports: Access 25+ specialized reports to measure your program's success.

7. Antavo

Antavo offers a smart omnichannel loyalty platform designed for the retail and fashion industries. It uses gamification, tiered programs, and NFC capabilities.

Here are some of its highlights:

• AI-Powered Engine: Build and run your dream loyalty program ten times faster with an advanced workflow editor.
• End-to-End Technology: Manage your loyalty program from planning to operation with scalable solutions that adapt to your business.
• Seamless Integration: Antavo's API-first technology easily connects with existing systems, enhancing your current tech stack.
• Flexible Customization: Use drag-and-drop workflows for personalized loyalty campaigns without any coding required.
• Hundreds of rewards distributed in a single second.
• Processes over 1 billion events annually.
• Reinvests 60% of its revenue into continuous platform enhancements.
• With its agentic AI, Timi AI, your loyalty tech experience becomes even smoother, making it easier than ever to engage and retain customers. 

8. LoyaltyLion

LoyaltyLion is praised for turning one-time buyers into loyal customers. By using its loyalty and rewards platform, you can maximize engagement, personalize experiences, and drive repeat purchases.

Here’s what makes LoyaltyLion special:

• Reward Actions: Customers earn points for actions like account creation, leaving reviews, referrals, and social follows, encouraging deeper engagement with your brand.
• Personalized Loyalty Page: Instead of annoying pop-ups, give customers a customized loyalty page that fits like a charm into your Shopify store, showing them how to earn and spend their points.
• Klaviyo Integration: LoyaltyLion can help you set up and automate your Klaviyo loyalty email flows to keep customers informed and engaged right from the start.
• Use data and actionable insights to enhance retention and track important metrics that drive revenue growth.
• With unbeatable integrations and over a decade of loyalty expertise, LoyaltyLion helps brands worldwide boost engagement and profits quickly.

9. Kangaroo Rewards

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Kangaroo offers a customizable omnichannel platform designed to help businesses grow through customer loyalty. With features like automated marketing, branded apps, and multi-language support, Kangaroo helps you attract, retain, and engage customers with ease.

Why people love Kangaroo:

• Well-known and trusted: Trusted by thousands of businesses to transform first-time buyers into repeat customers.
• Referral Tools: Attracts new customers and accelerates growth with cool rewards that set you apart from the competition.
• Repeat Business: Keeps customers coming back with sweet rewards that encourage them to engage more often.
• Customer Experience: Connects you with your audience across various channels — online, in-store, and on apps — with real-time insights from surveys and reviews.
• Automated Marketing: You can set up automated marketing processes to reach customers at the perfect moment with the right offers.

10. FiveStars

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Fivestars offers a digital rewards solution designed for local businesses. It replaces traditional punch cards with targeted promotions and smooth POS integration. This approach turns your payments into a strong marketing tool.

Here’s what sets Fivestarters apart from the rest:

• Reach Customers Instantly: Connect directly with customers on their mobile phones through texts and emails, which makes Fivestars ten times more effective than traditional marketing.
• Tap into a Huge Network: Join a community of 70 million shoppers who support local businesses, with Fivestars connected to over 12,000 businesses.
• Flexible Pricing: Choose from various packages that fit your business needs — their team helps you find the right fit.
• Easy Customer Acquisition: Attract new customers by using Fivestars' network. Their tools help capture interested customers, encourage in-store visits, and keep them coming back.
• Your business gets featured on the Customer Touchscreen at nearby Fivestars locations, drawing in more foot traffic.
• Fivestars promotes your business in the app and website, helping more people discover you.
• Automated reminders ensure customers stay engaged with your rewards.

11. Preferred Patron

Preferred Patron offers a private-label SaaS platform that provides loyalty, gift card, and marketing automation features to help your business grow. They have been a trusted partner for a variety of businesses — including retail, restaurants, and healthcare — helping them succeed across multiple industries in the U.S., Canada, and beyond. 

Here’s what you can expect from this powerful platform:

• Powerful Rewards Engine: Drive customer engagement with a customizable rewards system.
• Automated Tier Advancement: Automatically progress customers through loyalty tiers based on their activity.
• Marketing Automation: Reach your customers wherever they are, thanks to omni-channel communication capabilities.
• Easy Mobile Access: Engage instantly with SMS texting and enjoy a cohesive brand experience with 360-degree white-label branding.
• Streamlined Operations: REST API integration simplifies your processes.

12. PassKit

Looking for an easy way to manage digital loyalty cards and mobile wallet passes? Then look no further than PassKit. It focuses on data-driven personalization, which makes it perfect for any business. PassKit makes it easier for your customers to manage rewards, tickets, gift cards, and more — all in one convenient place. 

Passkit’s highlights include:

• PassKit Portal: A user-friendly tool to design, distribute, and manage passes for Apple and Google Wallet.
• PassReader App: Scan passes easily on iOS and Android without extra hardware.
• Native Integrations: Seamlessly connect with popular automation, CRM, and email platforms.
• Developer Kit: Integrate Apple and Google Wallet passes into your own applications effortlessly.
• Online Support: Access comprehensive guides and tutorials to help you learn at your own pace.
• Free Consultation: Book a session to maximize your use of the PassKit platform.
• Premium Consultation: Get expert advice to speed up your application and integration development.

13. Loopy Loyalty

Loopy Loyalty makes it easy for businesses to create digital loyalty programs using mobile wallet passes in Apple Wallet and Google Wallet. With features like unlimited cards and location-based alerts, Loopy Loyalty helps keep your business top of mind. 

Here’s what makes it a great choice:

Easy Setup: You can design and launch your digital stamp cards in just minutes, no coding skills required!

Engage Customers: Send targeted messages directly to customers' smartphones, keeping them informed and connected.

Rewarding Experience: Use the Loopy Loyalty Stamper app to issue stamps and rewards quickly, making the process seamless for customers.

Measure Success: Track key metrics to see how your loyalty program is performing and strengthen relationships with your most loyal customers.

14. TapMango

TapMango offers a flexible loyalty solution that goes beyond traditional cards. This makes it easy for businesses to engage customers through rewarding experiences and targeted promotions. 

Here’s what’s cool about TapMango:

• Paid Memberships: Set up and manage paid memberships that offer customers exclusive benefits.
• Increased Engagement: Use loyalty programs to keep customers coming back, nudging them to participate actively.
• Easy Access: Customers can enroll through various methods, such as your mobile app, web, or in-store tablets.
• Customizable Loyalty Pages: Create personalized loyalty pages that fit easily with your brand.
• Instant Rewards: Use gamified elements like digital stamp cards to motivate repeat visits.

15. White Label Loyalty

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A flexible, API-first platform designed for smooth integration into existing systems. White Label Loyalty (WLL) puts strong emphasis on customer data insights. WLL is your go-to platform for creating effective loyalty and retention programs without getting bogged down by complicated tech. 

Here’s what you can expect from this platform:

• Enterprise Focus: WLL specializes solely in loyalty, providing tools to engage and retain customers effectively.
• Behavior-Driven Technology: Go beyond simple transactions by rewarding any customer action or behavior through event-based technology.
• Quick Launch: Get your loyalty program up and running in just weeks, not months, thanks to an out-of-the-box solution.
• Data Integration: Build a comprehensive view of customer activity by connecting existing data sources like ePOS, CRM systems, and social media.
• Customizable Rules: No coding required! Set your loyalty program rules to reward behaviors with points, rewards, and discounts from day one.
• Flexible Interface Options: Choose either a white label mobile app or microsite interface. If you already have an app, our SDK makes it easy to integrate loyalty features.

16. Marsello

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Marsello helps retail and hospitality businesses build lasting customer relationships and drive growth through effective loyalty solutions.

Here’s how it can help your business:

• Points-Based Loyalty: Reward repeat shoppers with points for every purchase, which can be redeemed for discounts or free products.
• Automated Rewards: Encourage more shopping and spending with automated rewards for actions like making a purchase, referring a friend, or leaving a review.
• Referral Incentives: Motivate customers to refer friends and family by offering rewards to both the referrer and the new customer.
• VIP Tiers: Create tiered loyalty programs that give extra perks, such as early access to sales and exclusive discounts, for your most loyal customers.
• Integrated Reporting: Marsello connects to your sales apps for seamless tracking and provides a dashboard for measuring key metrics like retention rates and customer lifetime value.
• Quick Setup: With dedicated onboarding support, get started without hassle and see results fast.

17. Oracle CrowdTwist

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‍Oracle CrowdTwist Loyalty and Engagement is designed to enhance your relationship with your most valuable customers through targeted loyalty and reward programs. This platform helps boost profitability, deepen connections, and improve customer retention.

Here’s what makes it great:

• Customer Engagement: Capture data every time customers interact with your brand to create a comprehensive 360-degree profile for personalized experiences.
• Omnichannel Loyalty: Ensure a consistent loyalty experience across all customer touchpoints, whether online or in-store.
• Data Capture: Collect actionable insights from various channels to strengthen your customer connections.
• Non-Purchase Activities: Engage customers beyond transactions by incorporating gamification, allowing you to understand their motivations better.
• First-Party Profiles: Build detailed profiles of your top customers by merging their brand engagement, social influence, and spending behavior.
• Integration with Responsys: Leverage real-time loyalty data to create more targeted marketing campaigns and improve conversion rates.

18. Cheetah Digital

Relationship Marketing is all about creating personalized experiences for your customers at the right moments. Marigold's new solutions, Marigold Grow and Marigold Loyalty, are designed to help you attract new customers through various channels, nurture existing ones with tailored offers, and turn them into loyal advocates.

Key features include:

• Award-Winning Solutions: Marigold offers end-to-end data, marketing, and loyalty solutions that enhance customer relationships and deliver real value.
• Customer Engagement: Build lasting connections using user-friendly tools for acquisition, engagement, and loyalty, designed to adapt to changing consumer demands.
• Marigold Grow: Collect zero-party data securely by providing value exchanges through engaging activities like surveys, polls, giveaways, and gamification.
• Cheetah Digital by Marigold: Reach your customers with real-time, cross-channel communications, meeting their complex needs at scale.
• Marigold Loyalty: Transform satisfied customers into active advocates with emotionally engaging interactions, from offer management to comprehensive loyalty programs.

19. Rise.ai

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Skyrocket your eCommerce game by managing gift cards and store credits effectively to increase customer retention, sales, and repeat purchases. 

Here’s what you need to know about Rise.ai

• One Wallet for Everything: Offer store credit, gift cards, and cashback all in one place, elevating the shopping experience for your customers.
• Store Credit Flexibility: Turn refunds into store credit, allowing you to transform lost cash into sales opportunities.
• Engagement Variety: Encourage customer loyalty with seamless options like cashback for purchases, effortless referrals, and exclusive perks for members.
• Order Refund: If a customer's order is refunded as store credit, they keep their purchasing power intact, with an updated balance for future use.
• New Purchase: Customers redeem store credit easily for new purchases, making the shopping experience smooth and rewarding.

20. BON Loyalty

‍BON Loyalty is designed to help businesses transform casual shoppers into loyal repeat customers. 

Here’s what’s cool about BON Loyalty:

• Unlimited Customization: Use an easy theme editor to personalize the look of your loyalty widget, loyalty page, and automated emails to match your brand’s style.
• Multi-Language Support: Support over 250 languages at once for your loyalty widget and emails, making it accessible for a diverse customer base.
• Powerful Rewards Program: Encourage repeat purchases with 18+ rewarding rules for both online and in-store customers.
• Referral Program: Motivate loyal customers to invite friends with an anti-cheat referral system, allowing them to earn rewards easily.
• More than 6,000 satisfied merchants praise BON Loyalty’s user-friendly features and exceptional customer support.

Choosing the Right Loyalty Software

Picking the right loyalty software for your business can feel overwhelming with so many great options out there. Here are a few things to keep in mind:

1. Know your goals: What do you want to achieve with your loyalty program? More repeat customers? Higher average order value? Make sure the software you choose aligns with your objectives.
2. Consider your industry: Some platforms, like Smartico for iGaming or Punchh for restaurants, specialize in specific industries. These can offer features tailored to your unique needs.
3. Think about integration: How well will the loyalty software work with your existing systems? Look for platforms that offer easy integration with your e-commerce platform, POS system, or CRM.
4. Budget: Loyalty software can range from free basic plans to enterprise-level solutions costing thousands per month. Be clear on what you're willing to invest.
5. Scalability: Choose a platform that can grow with your business. You don't want to outgrow your loyalty software in a year or two.
6. Customer support: Good customer support can make a huge difference, especially when you're just getting started. Look for providers that offer robust support options.

The Future of Loyalty Software

As we look ahead, we're seeing some exciting trends in loyalty software:

• AI and Machine Learning: Expect to see more platforms using AI to create hyper-personalized loyalty experiences.
• Blockchain-based loyalty: Some companies are exploring blockchain technology to create more secure and transparent loyalty programs.
• Emotional loyalty: There's a growing focus on creating emotional connections with customers, going beyond simple transactional loyalty.
• Sustainability-linked rewards: As consumers become more environmentally conscious, we're seeing more loyalty programs that offer sustainability-focused rewards.

There you have it - the 20 best loyalty software platforms for 2025! Whether you're a small local business or a large enterprise, there's a loyalty solution out there for you. Remember, the best loyalty program is one that resonates with your customers and aligns with your brand values.

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