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SMARTICO DEVELOPS A ROCKSTAR AI PREDECTIVE TOOL FOR CRMs

Knowing me, knowing you … There’s nothing we can do …

Goes the famous ABBA song of the 1970s.

Ironically, this is exactly the conundrum that customer relationship management (CRM) executives face when they design and implement a marketing strategy. Especially those in the gaming and betting industry. They know who their customers are. They know their customers could punt big.

But they don’t know the most ideal time to send a simple email to their customers. Or they don’t know the best time to push a social media post ...

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GAMIFICATION IN ACTION

As consumer trends evolve at an incredibly fast pace, how do operators keep up with their needs? iGB speaks with Sergey Kobitskiy to discuss the key features of a customer-oriented gaming experience…

Sergey Kobitskiy details some of the top innovations underway within real-time marketing and gamification. Founded in 2018, Smartico has built industry-leading platforms which help gaming operators globally to enhance UX, increase revenue and improve retention.

Recent times have challenged operators to shift their focus from acquisition and towards customer retention.

Appealing to customers in itself comes ...

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HOW AUTOMATION WORKS FOR SPORTS BETTING PROMOTIONS?

Pass it to Maradona! It was an incredibly successful football strategy in the 1980s. Sometimes, even the God apparently lent a hand to the strategy’s success!

Similarly, ‘pass it to the machine’ must be an equally fruitful marketing strategy of our times. It basically means to automate the whole customer relationship management (CRM) process.

But how do you actually pass it to the machine?

Well, here is how it works. If you are not quite well-versed with the CRM and marketing activities, first let us quickly have a run down on how the marketing process works in a ...

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WONDERING `WHO MOVED MY CUSTOMER`? TRY SMARTICO

Most businesses deal just with customers. Plural and generic.

Great businesses, on the other hand, strive to deal with the customer. Singular and unique.

It is not an industry secret as such. But it is easier said than done, or ask any CEO of a mid-level company. Conventional customer relationship management (CRM) hasn’t yet progressed beyond the clusters of customers, or what is known as buckets in CRM jargon.

The need to deal with each and every customer in a customized manner is also vital in the gaming and gambling industry, where the customers are getting smarter, more diverse and – let’s admit it ...

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HOW SMARTICO GAMIFICATION CAN SPICE UP YOUR CRM

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac.

Gamification can be the steroid that boosts the efficiency, productivity and the conversion rate of any CRM. It offers multiple attractive options to ensure customer engagement ...

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REDEFINING SPORTS BETTING CAMPAIGNS THROUGH AUTOMATION

Targeted campaigns in the run-up to sporting events have the power to boost engagement, expand audiences and improve overall brand strategy. Smartico’s CEO Sergey Kobitskiy explains the power of a sports content engine and how operators can seek to streamline the campaign process.

Sergey Kobitskiy details some of the top innovations underway within real-time marketing and gamification. Founded in 2018, Smartico has built industry-leading platforms which help gaming operators globally to enhance UX, increase revenue and improve retention ...

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HOW EXACTLY CAN GAMIFICATION CONTRIBUTE TO CRM?

All customer relationship management (CRM) divisions sometimes reach a dead end of options.

Sent emails? Tick. Sent short messages? Tick. Sent push notifications to mobile apps? Tick. Sent social media posts? Tick. Sent pop ups to website visitors? Tick.

Well, all done. What to do next?

This is where gamification comes in handy. Gamification kills the CRM cul de sac ...

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