CRM Automation & Gamification Platform

What is Smartico? is a Gamification, Loyalty, and Marketing Platform that enables companies to drive customer engagement and increase revenue by providing the necessary infrastructure to build complex Loyalty Programs and Gamify mundane processes.

In addition, we boost Gamification with comprehensive omni-channel CRM Automation campaigns that support real-time engagements.

Our Story was founded in 2018 by a passionate team of industry veterans and real-life friends with more than 50 years of combined experience at some of the world’s leading gaming software companies and operators. 

We’ve built industry-leading platforms in the past and used that knowledge to create, the world’s most technologically advanced Gamification, Loyalty and CRM automation platform.

At the core of our operation is the idea of personalizing the customer experience and maximizing marketing efficiency through Gamification, real-time automation and statistical optimizations. We are committed to evolve and improve our products and services to ensure maximum customer satisfaction, while keeping up with the ever-changing needs of the industry.

Our Mission

Our mission is to help clients embrace new opportunities, maximize user engagement, and increase revenues.

Beyond that, we work tirelessly to maintain our position as a leader in the industry, and with Smartico’s state-of-the-art technology, we know we can help any business – both online and retail – unleash their full potential.

Smartico feature and platform development is driven by its customers’ requests and product requirements which makes it the most tailored platform for iGaming.

Our Values

From day one, we have been committed to four core values: 

Technical Excellence

We love software – it’s our passion; it’s in our DNA. We’re committed to leading the market with the most high-end products and services.

Customer-oriented Mindset

Nothing is more important to us than protecting our customers’ data. That’s why our solutions are built to ensure your data remains 100% with you, which gives you complete privacy and security.

World-leading Product Development

We focus on product before sales, constantly striving to develop smart creative solutions for our clients’ business challenges, no matter how big or small.

Unrivalled security & privacy

We are committed to building long-lasting customer relationships. Your success is our success, and we place our customers at the heart of everything we do.

These values guide our every decision. By empowering our customers’ businesses with a holistic loyalty and engagement platform, we aim to provide a unique space for every marketer to experiment at will and fulfill their wildest marketing desires.

Meet the Founders

Arman Gal

CEO & Co-Founder

Sergey Kobitskiy

CTO & Co-Founder

Yuval Mechoullam

CBDO & Co-Founder

Anton Antropov

CPO Co-Founder

Want to learn more about Smartico?​

Contact us for a custom demo