Scratch & Catch

Smartico has now introduced a new mini-game, Scratch & Catch, a fully customisable scratch card designed to captivate users. It is the latest addition to Smartico’s Gamification & Loyalty suite.

Scratch cards and CRM alike are largely a game of luck. However, that’s not to say there aren’t methods of boosting your luck when it comes to customer relationships. Digital scratch cards are an excellent way to engage users looking for a quick win. The difficulty comes in making these scratch cards stand out from the rest.

Strong customer engagement comes from features that build your brand and resonate with users. Sometimes, less is more - and this is where gamification can help to simplify the process.

With Smartico’s Scratch & Catch, you can ensure that the scratch card encompasses your brand by customising all aspects of its appearance: from logos and images to colouring and font.

Scratch & Catch can be segmented and used in various campaigns to heighten user engagement. For example, it might be sold as an item in the store, offered as a prize for another game, or provided on completion of a particular mission. The beauty of Scratch X is that its placement is up to you, and can be offered at any point in the customer journey that you see fit.

Similarly to Smartico’s Loyalty Wheel, the card generates a random result for users and can be implemented at any point in their gaming experience. To obtain a win, users need to match three prizes. The feature can function as a stand-alone feature or as part of a wider campaign.

The term ‘customer loyalty’ is thrown around a lot, but what does it actually mean and why is it so important? The obvious answer is that loyal customers return to your brand and continue engaging and maximising revenue.

Gamification provides an even more enjoyable experience for customers, so that they not only return but have an improved perception of the brand. This in turn, boosts their loyalty and creates exposure, helping to gain new customers and higher conversion rates.

Instant win games are a powerful engagement tool that provide value to the user’s gaming experience. So when done right, engagement, loyalty and retention are increased across the board.

Implementing the scratch card is a walk in the park. Smartico’s tech ensures that the game is placed seamlessly into your website or campaign.

Here are just a few things you can expect from choosing to implement Scratch & Catch:

• Fully customisable: design an appearance that’s in line with your branding
• The ability to be fully segmented: provided through a variety of avenues depending on operator needs
• Top-notch functionality: the clever tech behind Scratch & Catch ensures a smooth transition into your site and an even smoother experience for customers who engage with it

A fair game: Scratch & Catch is BMM-certified, ensuring a fair outcome for you and your customers.

The fully customisable scratch card is easy to navigate for operators behind the scenes and the users. With the ability to modify all aspects of the interface, the scratch card can evolve in line with operator needs and take new and different creative directions.

Operators are able to determine stock availability, bonuses, and how the prizes are won. The potential prizes won through Scratch & Catch are also fully determined by the operator. All you have to do is select the rewards to include in the offering, and our BMM-certified generator will do the rest.

Customising Scratch & Catch for chosen segments allows for instant engagement as well as strengthening customer loyalty. Implementing engagement tactics at the right time is what ensures customers return and distinguishes an average gaming experience from a stand-out one.

Find out more about Scratch & Catch and speak to a member of our team or request a demo.

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