Struggling to Improve Retention and Revenue as an iGaming Operator? Here’s What to Do…

iGaming operators worldwide all unite under one irritating painpoint: fleeting player loyalties caused by fierce competition. Finding worthwhile solutions to drive retention and revenue is on top of the list when it comes to survival, and yet, it’s so damn hard to get it right. If you’re currently going through this nightmare yourself, worry no more, because you’ve come to the right place.

In the following paragraphs, we’ll provide you with some easy strategies you can start using today to get your business out of the hole of despair and up into the clouds of pride and accomplishment. 

So, here are 7 Powerful Ways for Operators to Boost Retention and Revenue:

7. Missions: KYC Authorization and First deposit

Missions are like little quests people are encouraged to complete during their play time. 

Some of the most common examples include:

• KYC Authorization: One of the first things you should do is completing the Know Your Customer (KYC) processes for identity verification and compliance. This will help facilitate a safer environment and make players feel more secure about their data and financial transactions. Long-term loyalty and retention will follow.
  
  
• First Deposit: Getting newcomers to make their first financial commitment to the platform. By nudging them to make their first deposit (e.g., through bonuses or rewards), you can quickly up engagement right from the start. This first and very special financial commitment increases the likelihood of ongoing play.

6. Levels: VIP Ranks

‍A Very Important Person/Player (VIP) is a privileged contributor who has proven his or her loyalty, spends more than most, or is highly influential. VIPs are usually given special privileges and tastier offers when playing. Every VIP rank has its different VIP rewards or benefits – higher tiers equal bigger rewards.

‍5. Leaderboards

‍With leaderboards you rank players based on their achievements in the game. They can climb up the ladder by earning more points, completing levels, or based on how much time they’ve spent in-game. The mechanics can be crafted to fit the game’s genre and the objectives set by your developers.

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‍4. Tournaments

‍Tournaments are a must-have if you want your game to have an extra impact on your player base. Here are some of the key benefits they offer:

• Engagement Boost Via Natural Urges: Tournaments have a special effect on players as they satisfy our natural need for competition, which encourages them to participate more frequently. For many, the joy of competition is the best, most precious experience when it comes to iGaming and gaming in general.
  
  
• Community Building: Tournaments give players a feeling of belonging. A special sense of community develops among them as they compete against each other. Needless to say, this positively affects loyalty and retention.
  
  
• Monetization Opportunities: Tournaments often include entry fees or require people to place bets if they wish to partake. This can be especially lucrative for you as an operator and they can also bring in new players looking for competitive action.
  
  
• Marketing and Promotion: Looking for an out-of-the-box marketing tool? Look no further than tournaments, as they help you bring in new players and retain old ones via promotions, special events, and prize incentives. 

3. Badges/Stamps

‍Here are the key roles badges and stamps play to improve engagement, loyalty and retention:

• Recognition and Achievement: Badges and stamps are a great way to visually remind your players of their well-deserved accomplishments. Reward them for reaching specific goals, such as completing missions, participating in events, or achieving high scores, and reap your investment with loyalty and retention.

• Motivation and Engagement: By encouraging players to keep wanting that next shiny badge or stamp, you can drive ongoing engagement. Players are motivated to play more to collect and show off their achievements to others.

• Gamification: By using badges and stamps you are contributing to the gamification of the gaming experience. This makes gameplay more immersive and rewarding, which naturally leads to more time spent on your platform. 

2. Communications/Messaging Campaigns (E-Mail, Sms, Pushes, Inbox Messages): Well-Structured Campaigns for Entry-Level and Advanced Players

‍Messaging automation is all about crafting convincing marketing campaigns for entry-level and advanced iGamers. Their sole purpose is to engage people by sending them timely and relevant tips, tricks, and offers that cater to their specific wants and needs.

• Entry-Level Players: Messaging campaigns serve as a welcoming letter for rookies to the platform. They can provide instructions and introduce them to the basics of features and promotions. These may include tips for getting started, gameplay know-hows, and beginner-friendly offers.

• Advanced Players: For veterans, messaging campaigns are designed to further deepen engagement by sending out greater promotions, exclusives, and personalized goodies based on their gaming preferences. This includes info on high-stakes tournaments, VIP programs, and loyalty rewards that satisfy them enough to remain or spend more time on your platform. 

‍1. Free-to-Play Mini Games

‍Free-to-Play (F2P) mini games are the glue that holds the players and the casino products together. They help you to:

• Engage Players from the Get-go: Reward players in real time for actions like deposits, logins, gaming activity, or reaching milestones. 
• Create Excitement: Surprise players with interactive games that keep them engaged and entertained.
• Acquire New Users Easily: Use games on landing pages to attract newcomers.

By the way, Smartico.ai’s free-to-play games are fully skinnable to match your brand - no development needed. You can engage players, reward actions, and drive results easily.Also, our F2Ps aren’t just tools - they’re game changers. They are fun, instantly rewarding, and designed to keep players coming back for more, and more, and more.

Smartico’s F2Ps can be integrated quickly and easily, triggered in real time or scheduled to fit your strategy.To find out how to drive revenue, retain players, and keep them loyal and happy with the power of Gamification/CRM Automation, book your free tour of Smartico.ai today here.

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