Smartico & Innovaplay Unite to Power Up iGaming Solutions

Smartico, the first unified and leading CRM and Gamification platform on the market, is happy to announce a strategic partnership with customized iGaming solutions giant Innovaplay. This collaboration will transform player engagement and operational efficiency for iGaming operators by offering a colossal suite of integrated power tools.

What is Innovaplay?

Innovaplay is a cutting-edge provider of online casinos armed with a wide range of services including bespoke solutions, turnkey platforms, managed services, and white-label options. 

Their advanced tech covers various aspects of online casino management. This includes a powerful casino engine and sportsbook integration, a smart gaming management platform, and a cross-product bonus engine. 

With features like a loyalty engine, payment management system, and unified back office, Innovaplay provides a complete and efficient iGaming experience for operators and players globally.

A Strategic Alliance to Catapult Innovation

This partnership is a natural fit, as it aligns both companies’ strengths and ambitions to help iGaming businesses reach their full potential. Smartico’s expertise in CRM automation and Gamification — combined with Innovaplay’s turnkey and bespoke iGaming solutions — creates a powerhouse platform laser-focused on addressing the diverse needs of operators worldwide.

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Revolutionizing Player Engagement

Smartico’s AI-driven CRM system, integrated with Innovaplay’s flexible casino solutions, will allow their operators to manage player journeys from acquisition to retention easily. This integration supports the creation of hyper-personalized campaigns, which leads to new levels of player loyalty and increased lifetime value.

Leveraging Innovaplay for Strategic Growth

Through this partnership, Smartico expands its reach and impact within the iGaming sector. The integration emphasizes our mutual commitment to providing operators from all platforms with leading-edge tools for player engagement and retention.

Setting New Standards in iGaming

- "We are excited to help Innovaplay expand its immense capabilities. With Smartico, they can rest assured that their business will turn from great to excellent.", said Yuval Mechoullam, Co-Founder and CBDO of Smartico. "Our combined efforts both streamline operations and set new benchmarks in engagement, retention, and loyalty."

- "At InnovaPlay, we're proud to partner with Smartico as we redefine excellence in crypto-powered iGaming solutions.", said Shaun Grech, InnovaPlay's Technical Director. "This strategic collaboration combines our cutting-edge cryptocurrency platform - which gives operators unprecedented control over casino dynamics and user experiences - with Smartico's powerful CRM and gamification ecosystem. This partnership represents exactly what InnovaPlay stands for: innovative technology partnerships that give operators both the tools and the freedom to craft exceptional gaming experiences."

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