Real Time Marketing
So what’s so smart about Smartico’s Real Time Marketing Module?
Smartico brings advanced gamification, analytics and AI tools to Real Time Marketing to create a complete and powerful automated omni-channel tool designed to boost user acquisition, cut churn and increase player value.
Identify, Target, Fire...
Identifying and understanding what drives critical player segments and delivering the most effective timely message is the key to a successful outbound marketing strategy. Smartico lets you tailor perfect user journeys, engaging players with personalised campaigns and incentives.
“Our powerful back-office engine matches personalized messaging to the right player, at the right time through the right channel.”
S.Kobitskiy, CEO @Smartico.ai
You’re Meant to Segment
Create dynamic customer segments of all sizes based on geographic, demographic and behavioural attributes. Use segments together with advanced AI tools to:
Spot
Spot and assist new customers ready to purchase
Create
Create and automate actions for specific campaigns
Predict
Predict churn and take preventative steps to avoid it
Identify
Identify and nurture potential VIP players
Group your population by segmentation base
Demographic
Geodemographic
Behavior Based
Traffic Srouce
Psychographic
Event Driven
External List
Supercharge Your Funnel from Top to Bottom
Improve your top-of-funnel performance by matching offers to landing pages, then engage your customers during registration.
Improve first deposit conversion rates by matching welcome bonus to payment method. Increase LTV with effective personalized campaigns.
Automate retention and acquisition strategy to significantly reduce customer support engagement
Acquisition
Improve upper funnel performance. Match the correct offers and landing pages.
Registration
Engage your customers during the registration process, record their screen session and see where they get stuck or leave the page.
First Deposit
Improve conversion to first deposit by matching the right welcome bonus and payment method.
Revenue
Increase player lifetime value by effective personalized campaigns for betting, deposits and returning sessions.
Reduce cost of customer service
By automating your retention and acquisition strategy, and allowing your players to use the shop to buy bonuses and to realize their points into real rewards, the customer supports engagement is reduced significantly.
Reach your users any time, any place.
Keep in touch with your players with our multi-channel communication tools, delivering personalized messages at the right time to boost engagement. From event-driven journeys through to pre-set and scheduled campaigns, our smart system will ensure the right message reaches the right players at the right time.
SMS
Use personalized, trackable SMS in real-time or in scheduled campaigns to inform your players of the latest promotions or to notify them of events such as just before their favourite football team’s game is about to kick off.
With our extended and flexible template editor, you can build high quality and personalized email campaigns for your players, helping to boost conversion, deposit rates and LTVs.
Push Notifications
Send personalized push notifications directly to your players’ mobile or desktop devices, right after their withdrawal was processed or to bring them back online with details of special promotions.
IVR
Add our drag & drop IVR to your journey flow, available in every language. Use IVR to engage players with new promotions, remind them about their favourite sports betting event, verify their details and much more.
Web Pop-up
Engage and attract your users with webpage overlays triggered by a specific event or a completed mission; share coupon codes with players, or notify players about site maintenance and other general information.
Inbox Messages
Send personalized messages to your logged-in and loyal players following events such as a deposit, in-game activity or withdrawal, and use a scheduled campaign for offline players. No opt-in needed!
Been using Smartico on our brands in TENLOT for the past year. Genius mechanism which starts with bonus configuration all the way to evolving campaigns and through deep segmentations. This system changed the way we manage our user base and mostly the results we see daily on retention. In addition, Smartico delivers a pure multi level, machine learning social experience, that can easily be configured and launched within days. In one word - WOW!
“Originally the thought of changing a CRM automation provider scared the hell out of us but Smartico has delivered great results and has convinced us of the value it brings to our operation. Smartico team have helped us to set up and configure automatic campaigns that used to be all done manually before, and as a result saved us significant amount of time and efforst which can now be used for strategical planning and not creating and recreating mailers or popups.
So instead of running in the past dozens of campaigns for one purpose, but each for every currency, brand, country, now we do everything in 1 single campaign for each purpose via the multi-brand & multi-currency solution.
We really enjoy working with the team, they are great team players and can really deliver outstanding results, and we can't wait to start working on configuring the Gamification!”
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered.
We recommend Smartico to any platform provider and operator.
