Realtime Marketing-Gamification Platform
Segmentation is a process of dividing the population into relatively homogenous segments base on certain parameters like geographic, demographic, psychographic, and behavioural.
The segments are dynamic and are changed in Real Time based on the criteria of each segment.For example a segment of all users that made 1 deposit, might match 10 users right now but 9 users tomorrow, or in 15 minutes in case of these 10 users will make a second deposit.
Your segments can be then viewed under the magnifying glass of our powerful Real Time BI to be analyzed in details how the segment is performing.
In the example shown below you can see how a segment of users with balance lower than €5 is dynamically changing, it is clear from the graph that in the last few days there is an increase of such players with lower balance.
Every segment contains a list of users fitting to the conditions set out by the creator.You can then enter each user’s profile for better analysis.
Every Journey is using a segment to make sure the right population is addressed, and the right users are going to be engaged.
You can find all Journeys or Scheduled campaigns that your newly created segment is involved in.Simply click on “Campaigns” tag.
If you created a Segment for users with balance less than €5, and you want to make a similar one just for Female users, just click on “Clone“, this will easily create a new segment for you with the same conditions.