Loyalty, Gamification & CRM Automation Platform
Canvas activities include messages, decisions, updates, or a combination of these elements, dragged onto the Journey Builder canvas. In a Multi-Step journey, the activities you configure affect each contact until they reach a goal or the end of the journey.
You can also split the activities within the journey. For example start the journey for a certain population of Roulette users for example, and then at some point in the journey to separate them into 2 paths – Female users will continue in path A and Male users in path B.
Activities appear in the builder panel according to their headings:
See “Global Conversion/Stop rules” on campaigns for more information.