How to create a deal?
- Enter the affiliate user profile
- Click on “Deals” tab –> Deals structure
- Click +Create
- Choose a name for the deal group, and the type.
You can select several types and combinations of deal types:- CPA
- CPA+ Revshare (by Net Deposit or Net P&L)
- CPL
- CPL+CPA
- CPL+ Revshare (by Net Deposit or Net P&L)
- Revshare only (by Net Deposit or Net P&L)
- Choose the Country and Brand for your deal.
If there are any campaigns set in the Affiliate platform such as Christmas campaign, Valentine’s Day campaign, or other campaigns which include creative materials, landing pages, specific deals, you can then set them up under the campaign and have this deal to become specific to the campaign of your selection.
Example:
For example, Christmas campaign will have a 200 CPA deal whilst any other landing page and resources will be 150 CPA.
When a user comes from the specific Christmas resources (Emails, Landing Page etc) he will be registered under the 200CPA deal.
The deal can be active only between certain dates, and become inactive when the date is passed.
Users coming related to such inactive deals (for example a specific campaign which does not have another deal in place) will directly move to the DEFAULT deal set for the affiliate.
Set Qualification Rules
For CPA and CPL deals you can set rules that will define the minimum requirements for the CPA/CPL to “kick in” anf for the user to be qualified.
Net Deposit Qualified: Baseline set by Net deposit accumulated (Net Deposit = Total Deposit-Total Withdrawals).
Example:
When this baseline is set to €20, and a user deposits €10 he will not be qualified until he reaches €20 net deposit. With another €10 he will reach it, unless he made a withdrawal which in this case he will not be qualified
Total Deposit Qualifier: Baseline set by the Total Deposit amount accumulated.
Example:
When a baseline is set to €20, and a user deposits €10 he will not be qualified until he reaches €20. With another €10 he will reach it regardless if he made a withdrawal or not.
FTD Qualifier: Baseline set by the First Deposit amount of the user, not accumulated.
Example:
When a baseline is set to €20, and a user makes his first deposit of €10 he will not be qualified ever, regardless if he makes another deposit which together with the first one cover the baseline of €20.
Volume Qualifier: The amount of playthrough (wagering) done by the user. You can set an amount of bets needed from the user before he will be qualified.
Activity Count Qualifier: The count of bets made by the user. You can set a total count of bets needed from the user before he will be qualified.
Example:
A user that will deposit €100 and will cover a baseline of €20, will not be qualified until he meets the bets requirements, this way he cannot make a deposit and immediately after cash it out, for the affiliate to receive the CPA. Recommended – Set this qualifier for at least 1 activity.
Qualify the Revshare on CPA: This option gives you the possibility of starting the Revshare component in a Hybrid deal only once the deposit amount covers the CPA compontent
Example:
In a Hybrid deal of €100 CPA+30%, the Revshare will start growing only when the user deposited more than €100. If a user deposited €50 the commission will be €100, and when the user deposits €100 the commission will be €130.
Drilling down the Deals
Each deal can have sub-deals based on the same criteria of the master deal with just 1 or more parameters which are different.
A deal can have 200CPA for all brands together (set as “any“), but for brand X a sub deal will incur a 250CPA.
To create a sub-deal click on the “+“
Change the parameters of your deal and click “Save”.
Your sub-deal will be created under the parent deal with the new conditions set. See below example of a deal structure:
Example:
In the above screenshot you can notice;
Deal 1180 is a parent deal of 200 CPA for any country & any brand
- Deal 1424 is a sub-deal, where only brand “Slot Casino” and “RD” have 250 CPA
Deal 1181 is a parent deal of 100 CPA for a Christmas promotion for any brand & any country
- Deal 1549 is a sub-deal, where only brand “Slot Casino”, “RD” and “Mad”
From Australia, Germany and United Arab Emirates
Coming from Source ID Christmas
Have 150 CPA - Deal 1552 is also a sub-deal of parent 1181 where the same 3 brands as in 1549 are included but the countries are different and they get a lower CPA
France and Italy has 75 CPA- Deal 1553 is a sub-deal of sub-deal where the 3 brands and users from France and Italy coming from Christmas promotion AND campaign is Christmas_Free
Have 300 CPA
- Deal 1553 is a sub-deal of sub-deal where the 3 brands and users from France and Italy coming from Christmas promotion AND campaign is Christmas_Free
Historical deals are saved
Smartico saves all deal versions in chronological order, and will show you the total count of users that signed up and made FTD’s from the specific deal version.
Click on “Show Inactive” to view the version history of the deals.
Click on the “Eye” symbol to view the deal structure and the qualification requirements.
