Unified CRM & Gamificationsolution for iGaming

Smartico delivers CRM automation, gamification, and engagement tools in a single, real time platform for all your retention needs.

Trusted by 1000+ Brands:
E-Play24 Logo
Growe Logo
Oddsgate Logo
Betstarters Logo
AtlasLive Logo
White Hat Gaming Logo
ProgressPlay Logo
Wiztech Logo
Playamo Logo
Goldenpalace.be Logo
Wow360 Logo
E-Play24 Logo
Growe Logo
Oddsgate Logo
Betstarters Logo
AtlasLive Logo
White Hat Gaming Logo
ProgressPlay Logo
Wiztech Logo
Playamo Logo
Goldenpalace.be Logo
Wow360 Logo

What we offer

Smartico was built with one vision: to provide all-in-one CRM and gamification, created for iGaming. Our platform combines automation, hyper-personalization, and player engagement with a clear purpose: to improve retention without the jargon.

CRM Automation

Streamline every step of the player journey from onboarding to loyalty, with hyper-personalized messaging and automated workflows.

Gamification

Drive engagement with customizable gamification tools that bring fun, rewards, and loyalty seamlessly integrated within your CRM.

Free-to-Play Games

Boost player engagement with a suite of customizable, free-to-play mini games like the Loyalty Wheel, Scratch cards, and Daily Loot Boxes.

Bonus Engine

Lower bonus costs with rewards tailored to player behavior, from cashback to free spins. Manage in real time or schedule for optimal impact.

Jackpots

Unlock new revenue with customizable jackpots, player-funded or operator-funded that enhance any game from any provider, driving retention and excitement.

AI Models

Smartico’s AI Models turn player data into actionable predictions, helping you optimize engagement, prevent churn, and deliver rewards at the perfect moment.

Effortless Integration

We Handle the Work

Our engineers manage the entire integration process, significantly reducing the load on your R&D resources.

Connect with Any Provider

Smartico supports all major SMS, email, and instant messaging providers, ensuring flexibility and ease of use.

Works with Any Platform

Smartico integrates with all iGaming platforms, from leading industry providers to your custom-built in-house system.

Bonus Engine Ready

We adapt to your existing APIs and bonus engines, enabling a quick and seamless go-live process.
Driven by AI for Smarter Engagement

Create Smarter
 Interactions With AI-driven Tools That Adjust to Every Player

  • Predictive Modeling: Anticipate player actions with AI-powered models.
  • LTV Prediction: AI insights predicting each player’s lifetime value, helping you prioritize engagement efforts based on potential value.
  • Churn Prediction: Identify and re-engage at-risk players.
  • RFM Segmentation: Group players by Recency, Frequency, and Monetary value to craft highly targeted campaigns.
Flexible Rewards for Lasting Loyalty

Offer Flexible
 Rewards that Make Players Feel Valued and Engaged

  • Dynamic Bonuses: Customize rewards to suit player preferences.
  • Loyalty Programs: Reward long-term engagement with incentives and Gamification mechanics.
  • Free-to-Play Games: Increase interaction with daily rewards and games.
Personalized Engagement, Every Time

Engage Players With Personalized
 Experiences, Designed to Make Every Interaction Unique

  • Behavior-Based Triggers: Automate responses in real time to match player behavior.
  • Optimal Timing Model: Reach players at the best time with our "best time for communication" model to maximize engagement.
  • Behavior-Based Triggers: Automate messaging in real time to match player behavior.
Multi-Brand Management

Manage Unlimited
 Brands Without Extra Costs

  • Centralized Control: Run all your brands from one Smartico instance, making management simple and efficient.
  • Brand-Specific Customization: Create unique campaigns, gamification settings, and bonuses tailored to each brand.
  • No Extra Fees: Add as many brands as you need - Smartico doesn’t charge extra for scaling your business.

Beyond Technology:
We Bring Expertise and Partnership

With Smartico, you’re not just getting software - you’re gaining a partner invested in your growth. We work alongside you to build CRM expertise within your team, guiding strategy, and offering practical, hands-on insights throughout our partnership.

1. Tailored Onboarding and Training

Our team ensures a smooth, personalized setup from day one, with training that empowers you every step of the way

2. Dedicated Success Managers

A true partner in your growth, guiding you to unlock the full potential of Smartico throughout our entire partnership.

3. Reliable, Expert Support

Our expert help is a message away, ensuring you have the insights and solutions you need to keep moving forward.

What clients have to say

E-Play24 Logo
E-Play24
CRM Manager
We have been working with Smartico for a year and a half now and in these 18 months we have learned to clearly see the incredible potential of this tool, which has allowed us to create projects of which we are very proud. Thanks also to the Smartico guys, who patiently and professionally showed us how to use the many features that this extraordinarily flexible software offers. Professionals like Nadiia - so available, clear and prepared - are rare gems in the world of business. A huge thank you from the E-Play 24 CRM team.
Growe Logo
Growe
Head of Engagement
To meet the needs of our customers, a gamification platform must adhere to very high standards, and Smartico lives up to them perfectly. Quick integration, a variety of mechanics, a robust CRM component, flexibility, fair pricing, and dedicated assistance from platform specialists are the first things that come to mind when describing this platform.
Oddsgate Logo
Oddsgate
CMO
Smartico gives our CRM team the perfect tools to amplify what we do best—scaling our clients' operations and driving engagement with precision. It’s like having a trusted co-pilot that matches our expertise every step of the way!
Betstarters Logo
Betstarters
CRM Manager
Smartico's gamification and CRM offerings have significantly enhanced our customers' engagement and retention at BetStarters with our real-time data integration, and we look forward to our continued collaboration.
AtlasLive Logo
AtlasLive
Chief Operations Officer
Our collaboration with Smartico shows our dedication to providing operators with the most personalized, effective, and high-quality solutions to boost their iGaming business expansion. We want to give our clients top-notch value by offering an adaptable, automated iGaming platform. This platform lets them tailor content and services from numerous leading suppliers to superpower their business and keep their brand unique. Bringing Smartico into the mix is another move toward expanding our range of innovative and top-quality services.
White Hat Gaming Logo
White Hat Gaming
Head of Product Marketing
Smartico’s gamification and real-time CRM solutions are seamlessly integrated into our platform so operators can offer personalized engagement campaigns and enhanced player experiences. The combination of White Hat Gaming and Smartico ensures that these engagement tools not only boost player satisfaction but also contribute to increased retention and lifetime value.
ProgressPlay Logo
ProgressPlay
CEO
We have been working with Smartico for about 7 months now, after switching from another CRM platform. We have more than 200 whitelabel brands both Casino and Sportsbetting covered by the same set of campaigns, but each brand will have its own style, different currencies and languages. The Gamification has helped us increase the LTV, with players self-serving themselves with bonuses from the shop, and by using control group we see the increase of all KPI's. from the start of the integration and till now what ever Smartico promised they delivered. We recommend Smartico to any platform provider and operator.
Wiztech Logo
Wiztech
CEO
Partnering with Smartico has been a game-changer for our business. Their innovative solutions and deep understanding of gamification and customer engagement have allowed us to elevate our platform and create truly immersive experiences for our users. The Smartico team is not only highly skilled but also incredibly responsive, making collaboration seamless and efficient. Whether it’s optimizing loyalty programs or implementing advanced marketing tools, Smartico consistently delivers results that exceed expectations. I highly recommend them to anyone looking to take their operations to the next level.
Playamo Logo
Playamo
CRM Manager
We’ve been using Smartico for a while now and are pleased with the results it brings. The platform is user-friendly, and its intuitive interface makes navigating and implementing changes a breeze. The gamification tools are flexible and easy to customize, allowing us to tailor them to our specific needs. Most importantly, we’ve seen tangible engagement from users since integrating Smartico, which validates the value of the service. In terms of communication, we’ve had a great experience with the team. They are responsive, open to feedback, and quick to address any issues or questions we’ve raised. Overall, it’s been a productive collaboration, and we appreciate their support.
Goldenpalace.be Logo
Goldenpalace.be
CRM Manager
I have had the pleasure of working with Smartico, and I can confidently say they are an amazing partner. Highly Efficient Backoffice: The Smartico platform’s backoffice is seamless and robust, making it easy to manage and operate the product. Incredible Team: The Smartico team is fantastic! They are always accessible and dedicated to supporting you. (Thanks, Zoya and Gabor!) Support from Start to Finish: From the beginning of the project to daily operations, the Smartico team has been there every step of the way, offering valuable guidance. Fast and Effective Communication: Communication with Smartico is always quick and efficient. Simply Amazing: Working with Smartico is a fantastic experience. Their professionalism and friendly approach make them stand out. MAGNIFIQUE!
Wow360 Logo
Wow360
Head of CRM
Smartico is a game-changer for us. Its playful, intuitive design is both fun and functional, offering a wide range of options to improve player retention. Even small brands can easily adopt it and see great results and we’ve noticed a significant boost since using it. The customer support is exceptional: flexible, proactive, and willing to adapt to our needs. Highly recommend it to any business looking to enhance their player strategies and drive results.

FAQ

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Join hundreds of businesses worldwide engaging players with Smartico.